Performance Marketing Executive

As a Digital Marketing Specialist, your main responsibility will be to run and optimize Google Ads & Meta Ads campaigns to increase sales. You will also focus on enhancing Shopify website SEO to drive organic traffic and conversions. Developing retargeting strategies to encourage repeat purchases will be a key part of your role. It will be crucial to analyze campaign performance and improve ROI using tools such as Google Analytics and Shopify Analytics. To be successful in this position, you should hold a Bachelor's degree in Marketing, Business, or a related field. You must have proven experience of 2-3 years in digital marketing or a similar role. Strong expertise in managing paid campaigns and SEO for e-commerce websites is essential. Proficiency in Google Ads, Meta Ads Manager, and the Shopify platform is required. A data-driven mindset focusing on conversion optimization will help you excel in this role.,