Performance Marketing

Company Description

Join Cellecor Gadgets Ltd, a proud Indian brand dedicated to expanding possibilities. We champion innovation and are proudly serving India with cutting-edge technology and gadgets. At Cellecor, we are shaping the future with our trendsetting products and solutions, driving progress and making a mark in the industry.

Department:

Experience:

Salary:

Company:

Industry:

Key Responsibilities:

• Plan and execute paid marketing campaigns

  across Google Ads, Facebook, Instagram, YouTube, and other digital platforms to drive traffic, conversions, and ROI.
• Manage performance marketing budgets and ensure efficient spend across channels.
• Conduct

  A/B testing

  on ad creatives, landing pages, and targeting strategies to improve performance.
• Monitor and optimize

  campaign KPIs

  : CTR, CPC, ROAS, CPA, conversions, and more.
• Collaborate with the content, design, and product teams to align campaign strategies.
• Leverage tools like

  Google Analytics, Meta Ads Manager, Google Ads, and Data Studio

  to track performance and generate reports.
• Implement retargeting strategies and

  customer acquisition funnels

  across digital platforms.
• Analyze competitor campaigns and market trends to identify growth opportunities.
• Contribute to the overall digital strategy to boost brand visibility and sales.

Required Skills:

• 2–6 years of hands-on experience in

  performance/digital marketing

  .
• Proven track record of

  managing D2C campaigns

  and achieving high ROAS.
• Strong understanding of digital media buying, attribution, tracking, and reporting.
• Proficiency in platforms:

  Google Ads, Meta (Facebook/Instagram) Ads, YouTube Ads, GA4, Google Tag Manager.

• Good analytical skills and ability to interpret campaign data into actionable insights.
• Experience with

  e-commerce platforms (e.g., Shopify, WooCommerce)

  is a plus.
• Ability to work in a fast-paced, deadline-driven environment.

Nice to Have:

• Experience in

  electronics or gadget-based D2C

  brands.
• Familiarity with marketing automation tools (e.g., Klaviyo, WebEngage).
• Knowledge of SEO, affiliate marketing, and influencer marketing.