Performance Marketing - Associate

About the Role

Performance Marketing Associate

As an Associate, you will focus on the execution of performance marketing campaigns—setting up ads, monitoring daily spends, and collaborating with creative teams to ensure our messaging resonates with our audience. This is a perfect role for someone with foundational digital marketing knowledge looking to scale their skills in a fast-paced, high-growth environment.

Key Responsibilities

• Campaign Execution:

  Assist in the end-to-end setup and launch of paid campaigns on

  Meta Ads

  and

  Google Ads

  (Search, Youtube, and UAC).

• Daily Monitoring:

  Track daily spends and performance metrics to ensure campaigns are running within budget and meeting efficiency targets.

• Creative Coordination:

  Work closely with the design team to brief new ad creatives, track their performance, and suggest iterations based on data.

• A/B Testing:

  Execute experiments on ad copy, landing pages, and audience segments to identify winning combinations.

• Reporting:

  Maintain daily and weekly performance dashboards, providing visibility into key funnel metrics like CTR, CPC, Cost per Install (CPI), ROI etc.

Qualifications

• 1–3 years of experience

  in digital marketing (Agency or Brand side)

• Foundational Platform Knowledge:

  Familiarity with Meta Ads Manager & Google Ads

• Tool Awareness:

  Basic understanding of tracking tools like Branch, Metabase, Google Analytics
• Strong with

  number crunching

  and comfortable handling Excel/Google Sheets
• Strong communication and collaboration skills