Performance Marketing - Assistant Manager

ZILO

6 years

0 Lacs

mumbai metropolitan region

Posted:3 weeks ago| Platform:

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Skills Required

marketing ads drive data planning design testing targeting efficiency strategies analytics support scaling excel visualization automation tracking agility communication management

Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities

Own and execute performance marketing campaigns across channels: Meta (Facebook/Instagram), Google Ads, YouTube, Affiliates, and emerging platforms.
Drive
customer acquisition & retention
through data-backed campaign planning and execution.
Monitor daily campaign performance, optimize towards CAC, ROAS, LTV, and other key KPIs.
Collaborate with creative, product, and category teams to design ad creatives and landing pages that maximize conversions.
Conduct regular A/B testing of ads, targeting, and creatives to improve CTR, CVR, and CPA.
Manage marketing budgets effectively, ensuring cost efficiency and maximum ROI.
Stay updated with industry trends, competitor strategies, and new ad formats/platforms.
Work closely with analytics and product teams to build dashboards and generate actionable insights.
Support broader
growth initiatives
(referral programs, influencer marketing, partnerships, etc.).

Requirements

3–6 years of experience in
performance marketing
with strong exposure to e-commerce, quick commerce, or retail.
Proven track record of scaling paid campaigns with measurable ROI.
Strong knowledge of paid media platforms: Meta Ads, Google Ads, UAC, Display, Affiliates.
Analytical mindset with proficiency in Excel/Google Sheets, Google Analytics, and data visualization tools.
Experience working with marketing automation, attribution, and tracking tools (e.g., Appsflyer, Branch, MoEngage, Clevertap).
Ability to thrive in a
fast-paced startup environment
with agility and ownership.
Excellent communication and stakeholder management skills.

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