Performance Marketer

About Us

We’re a fast-growing fashion and styling start-up on a mission to redefine how people discover their style. Blending creativity with data, we offer curated fashion experiences that are personalized, trend-forward, and sustainable. Now, we’re looking for a Performance Marketer ready to scale our brand and drive measurable growth.

Role Overview

As our Performance Marketer, you’ll be responsible for developing, executing, and optimizing data-driven campaigns across digital channels. You’ll work closely with the founding team, creatives, and content strategists to attract, engage, and convert our target audience.

Key Responsibilities

• Plan, launch, and optimize paid campaigns across Meta (Facebook/Instagram), Google Ads, YouTube, and other performance channels.
• Own full-funnel performance marketing strategies — from acquisition to retention.
• Monitor campaign performance daily, analyzing key metrics like ROAS, CAC, CTR, and LTV.
• Develop creative briefs in collaboration with design and content teams for high-converting ad creatives.
• Continuously A/B test landing pages, copy, creatives, and audience segments.
• Leverage data analytics tools (GA4, Meta Pixel, etc.) to identify growth opportunities.
• Drive organic and paid traffic to our website, app (if applicable), or styling services.
• Stay ahead of industry trends and emerging platforms (Pinterest, Snapchat, TikTok, Threads, etc.) relevant to fashion and styling audiences.
• Collaborate with email/SMS marketing for full lifecycle marketing synergy.

Our Ideal Candidate

• 2–5 years of experience in performance marketing, preferably in fashion, lifestyle, or D2C startups.
• Proficient in Meta Ads Manager, Google Ads, Google Analytics, and other tracking tools.
• Strong analytical skills with a data-first mindset — you know your way around a spreadsheet and dashboards.
• Experience managing budgets and optimizing toward strict performance KPIs.
• A keen eye for visual storytelling, fashion trends, and what resonates with a style-conscious audience.
• Comfortable working in a fast-paced, iterative, and collaborative startup environment.
• Bonus: Knowledge of influencer marketing, affiliate programs, or UGC strategies.

What We Offer

• A front-row seat to building a brand in the fashion-tech space.
• High ownership and autonomy from day one.
• Direct access to the founding team and cross-functional collaboration.