Performance Marketer

Lascade

0 years

0 Lacs

Kochi Kerala India

Posted:17 hours ago| Platform:

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Skills Required

mobile portfolio marketing drive data strategies ads reporting firebase retention algorithms targeting analytics analyze

Work Mode

On-site

Job Type

Full Time

Job Description

Lascade

What You'll Do:

Run and scale paid campaigns on
Meta (Facebook/Instagram)
,
Google Ads (UAC, Search, Display)
,
TikTok Ads
, and more.
Work with the product and creative teams to develop
high-performing ad creatives
—both static and video.
Own performance dashboards and reporting (GA, Firebase, AppsFlyer, MMPs).
Optimize campaigns based on KPIs such as CPA, ROAS, CTR, retention, and LTV.
Conduct A/B tests on ad creatives, landing pages, and funnel experiences.
Stay updated on platform algorithms, targeting hacks, and performance benchmarks.

What We're Looking For:

Solid experience running
ROI-driven paid campaigns
in the mobile app space.
Familiarity with tools like
Firebase, Google Analytics and MMPs
A strong creative mindset with knowledge of what makes thumb-stopping ad content.
Ability to analyze and interpret campaign data quickly and effectively.
Self-driven, analytical, and results-oriented mindset.

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