Performance Marketer

Company Description

Klever Marketing is a value-led digital growth partner based in Delhi, India. We are a passionate, tight-knit team dedicated to delivering forward-thinking ideas. Our services include creating brand identities, designing and building websites, and delivering impactful marketing campaigns that empower brands and positively impact individuals, communities, and nations.

Job Responsibilities

• Own, manage & execute all digital campaigns

• Build a brand in the digital space

• To lead ROI-driven paid advertising efforts on Facebook, Google, and other ad platforms

• Own the strategy, budget, execution, and maintenance of our digital channels - Google, Facebook, LinkedIn, etc.

• Performance Marketing Media Buying and Customer Acquisition on all digital channels Facebook, SEM, Display Advertising, Affiliates, and Re-marketing

• Implement, optimize, and closely monitor campaign performance

• Explore new acquisition funnels across platforms, devices, and content to reduce cost per lead and overall cost per acquisition

• Optimize copy and landing pages to ensure great campaign health

• Develop and collaborate with the team on content optimized for digital channels (video, graphics, presentations, and more)

• Own the data analysis, reporting, and dashboarding for the vertical and continuously optimize the marketing spends

• Coordinate with internal product teams to run new product launch/product adoption campaigns

• Manage marketing funnels for drip campaigns to improve lead to sales conversions

Pre-Requisites/Requirements:

• Educational Background: Any

• Technical Skills: Facebook Ad Manager, Google AdWords, Google Analytics, and Marketing Automation platform/s

• Excellent understanding of Google Ads and Facebook Ads.

• 1-3 years of experience in a performance marketing (d2c)

• Strong sense of ownership and pride in your performance and its impact on the company’s success

• Excellent communication & writing skills

• Excellent understanding of sales & marketing funnels

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