Job Description

About Keka: We are B2B SaaS Platform pre-dominantly into the HR Space, helping companies and employees w.r.t time, attendance, performance management, payroll management, onboarding and hiring modules. This is one of those products which any HR would need to automate his/her process in any organization. 8 years since we have entered the market, and we do have a client base of around 8500 at present domestically and now we are planning to expand to the US Market Some of our clients are OYO, RR, Dream11, One+, shadi.com and so on. We have recently received Series funding of $57 million as well which is highest in the SaaS world. Few Key Achievements: Company Valuation: 200 million Approximately Annual Revenue as of 2024: 13-14 million USD. 60-65% Year-on year growth Highest funding in the SaaS Space Position Overview: We are seeking a highly skilled and data-driven Performance Marketer to lead and execute paid marketing campaigns that drive measurable results. The ideal candidate will have a deep understanding of digital advertising platforms {Google Ads, LinkedIn, Meta etc}, analytics tools, and growth strategies. They will work closely with cross-functional teams to optimize campaign performance and maximize ROI. Key Responsibilities: Campaign Strategy & Execution: Develop, implement, and optimize paid advertising campaigns across platforms such as Google Ads, Meta, LinkedIn, and other digital channels. Identify target audiences and ideate compelling ad creatives and copy to engage them with graphic designer & copywriter. Drive user acquisition, conversion, and retention through effective performance marketing strategies. Performance Optimization: Continuously monitor, analyze, and refine campaigns to improve key metrics such as CTR, CPC, CPA, ROAS, and overall campaign performance. Conduct A/B testing on creatives, landing pages, and ad placements to identify what works best. Stay updated with industry trends and platform algorithm changes to maintain competitive advantage. Data Analysis & Reporting: Create detailed performance reports and actionable insights for stakeholders. Implement tracking mechanisms (UTMs, pixel integrations) to ensure accurate attribution. Collaboration & Stakeholder Management: Partner with content, design, and product teams to align campaigns with overall marketing and business goals. Collaborate with external agencies or freelancers when needed to scale efforts. Communicate results, challenges, and opportunities effectively to the leadership team. Qualifications & Skills: Experience: 3+ years in performance marketing, digital advertising, or a related field. Proven experience managing high-budget campaigns with demonstrated ROI improvement. Technical Skills: Expertise in advertising platforms (Google Ads, Meta Ads, LinkedIn Ads, etc.) Proficiency in analytics and reporting tools (Google Analytics, Ahrefs, etc.) Familiarity with CRM tools and marketing automation platforms (HubSpot). Soft Skills: Strong analytical and problem-solving abilities. Ability to work independently and as part of a team in a fast-paced environment. What We Offer : A dynamic and growth-oriented work environment. Opportunities for professional development and learning. If you re passionate about driving measurable growth through performance marketing and thrive on data-driven decision-making, we d love to hear from you