Performance marketer

Job Description

Greetings from Divine Hindu!! We are looking for a talented performance marketer (prior to working in D2C or e-commerce) to join our Divine Hindu team. About Divine Hindu: Divine Hindu specializes in offering a diverse range of products related to Hindu culture, spirituality, and lifestyle. The online store caters to individuals interested in Hindu culture and those seeking religious items for their homes, daily use, or as gifts. Salary : As per Industry standards Location: Sector-27, Gurgaon Timings - 9:00 am to 6:00 pm Monday to Saturday (Work from Office) and Alternate Saturday (Work from Home) Divine Hindu is seeking a sharp, ROI-obsessed Performance Marketing Manager who can scale and optimize direct-to-consumer paid campaigns across Meta and Google Ads. You will be directly responsible for delivering sales, not leads, and must demonstrate strong control over CAC, ROAS, and scaling budgets efficiently. We’re looking for someone for these benchmarks: - Daily Spend: ₹4L+ - ROAS: 4.5+ - CAC: Below ₹270 consistently What You’ll Do: - Own and execute performance campaigns across Meta (Facebook/Instagram) and Google Ads (Search, Shopping, Display, YouTube). - Reduce CAC while improving ROAS, using strategic audience segmentation, creative testing, and funnel optimizations. - Plan, launch, and optimize full-funnel D2C campaigns focused purely on sales. - Scale winning campaigns profitably—without efficiency loss. - Collaborate with design, content, and product teams for high-converting ad creatives and landing pages. - Leverage data from GA4, Meta Pixel, UTM tracking, and custom dashboards to drive decisions. - Conduct frequent A/B tests (ads, placements, creatives, audiences). - Generate clear performance reports (CAC, ROAS, LTV:CAC, CTR, CPMs) and insights for stakeholders. What We’re Looking For: - 2–5 years of hands-on experience in D2C/B2C performance marketing. - Proven experience in Meta + Google Ads, with ₹3–5L/day budget experience. - Strong track record of sales campaigns, not just lead-gen. - Hands-on with GA4, Meta Business Suite, Google Ads Manager, Looker Studio, etc. - Analytical mindset with a passion for optimizing CAC and maximizing ROAS. - Experience running campaigns across India + international markets is a bonus. - Fast executor with a test-and-learn attitude. Why Join Divine Hindu? - Be a part of India’s fastest-growing spiritual e-commerce brand. - Work on meaningful products rooted in wellness, spirituality, and heritage. - Freedom to build, test, and scale high-impact campaigns. - Transparent, metrics-driven culture. Immediate joiners preferred. If you're enthusiastic about the role, share your resume - Ishikahr@divinehindu.in (Any query please drop a mail)