Performance Marketer - D2C Growth & B2B Lead Generation

Performance Marketer

Google Ads, Meta Ads, Amazon PPC,

Key Responsibilities

1. Paid Advertising & Revenue Growth

• Plan, execute, and refine Google Ads (Search, Display, Shopping) and Meta Ads (Facebook & Instagram) to maximize conversions.
• Manage Amazon PPC (Sponsored Products, Brands, Display) and Flipkart Ads to increase product visibility and sales.
• Continuously test (A/B), segment audiences, and optimize bids for better performance.
• Monitor budgets, scale high-ROI campaigns, and ensure cost-effective advertising.

2. Marketplace Advertising Strategy

• Drive high-impact visibility and sales on Amazon & Flipkart via strategic ad execution.
• Optimize product listings with intent-based keywords, persuasive creatives, and competitive pricing.
• Analyze competitors and platform trends to maintain a strategic advantage.

3. B2B Lead Generation

• Launch targeted lead generation campaigns on LinkedIn, Google Search, and Meta Ads.
• Work closely with the sales team to ensure lead quality aligns with funnel goals.
• Implement retargeting and nurture sequences to maximize lead conversion.

4. D2C Sales Acceleration

• Develop performance funnels that guide users from awareness to purchase.
• Boost customer retention and lifetime value (CLV) via email/SMS marketing and influencer partnerships.
• Use tools like Google Analytics and Meta Ads Manager to track KPIs and optimize campaigns.

Skills & Qualifications

• 1–3 years of experience in performance marketing with a sales-first mindset.
• Proficient in Google Ads, Meta Ads, Amazon PPC, and Flipkart Ads.
• Solid grasp of B2B lead generation and D2C growth strategies.
• Skilled in analytics and automation tools (Google Analytics, Facebook Pixel, UTM tracking).
• CRM/email marketing experience (HubSpot, Salesforce) is an advantage.
• Results-oriented with strong analytical skills and a track record of boosting ROAS.

Why Join Us?

• Be a part of a rapidly growing brand and directly impact top-line revenue.
• Enjoy a performance-driven, flexible work culture.
• Competitive salary with performance-based incentives.

Apply Now

If you’re a performance marketer who thrives on measurable results and smart advertising strategies — we want to hear from you!

careers@nextzen-digital.com