Performance Marketer

Role Overview

We are seeking a Media Buying Manager who can plan, execute, and optimise paid media campaigns across digital platforms. The ideal candidate should have extensive experience in managing paid campaigns across Meta, Google Ads, YouTube, and programmatic channels with a deep understanding of the unique compliance and sensitivity requirements of healthcare advertising. You’ll play a key role in maximising client ROI through strategic media planning, smart targeting, and budget optimisation.

Key Responsibilities

Campaign Planning & Strategy

• Develop end-to-end paid media strategies tailored to each client’s goals, target audience, and service lines.
• Create media plans that include platform mix, targeting, bidding strategies, ad formats, and KPIs.
• Conduct audience research, keyword planning, and competitor benchmarking.

Platform Execution

• Launch, manage, and optimise campaigns across platforms like:
• Google Search & Display
• Meta (Facebook & Instagram)
• YouTube
• LinkedIn Ads (for B2B healthcare clients)
• Programmatic platforms (if applicable)
• Implement tracking pixels, conversion goals, and UTM parameters in coordination with the tech team.

Performance Monitoring & Optimisation

• Monitor daily campaign performance, including CPL, CPA, CTR, ROAS, and engagement metrics.
• Execute A/B tests on creatives, copy, and targeting parameters to improve efficiency.
• Adjust bids, budgets, and audience segments based on real-time data.

Compliance & Accuracy

• Ensure all campaigns adhere to healthcare advertising regulations (Google Healthcare Ads policy, Meta Health-related ad rules, MCI guidelines, etc.).
• Work closely with the client servicing and compliance teams to ensure ad messaging is accurate and pre-approved where required.

Reporting & Insights

• Deliver performance reports with clear insights, learnings, and next steps.
• Communicate media performance to internal teams and clients in a simple, strategic, and actionable format.
• Maintain campaign documentation, benchmarks, and media spend reports.

Qualifications

• Bachelor's degree or Certifications in marketing, advertising, digital media, or related field.
• 2–4 years of hands-on experience in digital media buying and campaign management.
• Proficiency with Google Ads, Meta Business Manager, LinkedIn Ads, and analytics dashboards.
• Strong analytical skills and ability to interpret complex data into clear insights.
• Understanding of performance marketing metrics (CPL, CAC, ROAS, etc.).
• Prior experience in healthcare or the regulated industry is a major plus.

Preferred Skills

• Google Ads and Meta Blueprint Certifications.
• Experience with tools like Google Tag Manager, GA4, SEMrush, or SimilarWeb.
• Familiarity with HIPAA, MCI, or other healthcare compliance standards in advertising.
• Experience using project management platforms like ClickUp, Trello, or Asana.

Location - Mogappair, Chennai

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹30,000.00 per month

Application Question(s):

• Do you have experience in paid managing paid campaigns across Meta, Google Ads, YouTube?

Work Location: In person