Performance Enhancement Lead - MarTech & Data Analytics

Role Summary:

Role & Responsibilities:

• Define and lead the integrated MarTech and data analytics roadmap in alignment with business goals
• Drive performance marketing efficiency through the integration of Salesforce platforms and tools
• Lead implementation and optimization of Salesforce Marketing Cloud and Salesforce Data Cloud
• Build and manage marketing automation frameworks using CRM and customer data platforms
• Leverage analytics and BI tools such as Tableau and Google Analytics to deliver actionable insights
• Drive use of predictive analytics for lead scoring, customer segmentation, and churn prediction
• Oversee implementation of personalization engines, recommendation systems, and ML models
• Enable seamless integration of AdTech, CMS, and DXP platforms for unified marketing operations
• Collaborate with cross-functional teams to ensure data-driven marketing strategy and execution
• Monitor and report on marketing performance metrics and lead performance enhancement initiatives

Key Requirements:

• 8 to 12 years of experience in MarTech, CRM, and Data Analytics roles
• Proven expertise in Salesforce Marketing Cloud, Salesforce Data Cloud, and CDP platforms
• Strong hands-on knowledge of marketing automation, web analytics (GA4), Tableau, and data storytelling
• Experience working with ML models in marketing contexts: lead scoring, segmentation, and churn prediction
• Understanding of AdTech integrations, CMS/DXP systems, and recommendation engines
• Demonstrated ability to partner with business and tech teams to drive measurable outcomes.

Key Attributes:

• Strategic and analytical thinker with strong execution capability
• High ownership and ability to work across functions in a fast-paced setup
• Excellent communication and stakeholder management skills
• Passion for marketing innovation and data-driven growth