Performance Digital Marketer (E-commerce + Paid Ads + SMM)

Digital Marketer

App Install & User Growth Campaigns:

• Run targeted

  App Install campaigns

  on Meta and Google UAC with custom audiences (location, interest, device, behavior)
• Optimize for quality installs, engagement, and retention
• Track LTV, CPI, and funnel drop-offs to scale effective audiences

E-commerce Performance Marketing:

• Launch and scale ad campaigns for D2C brands on Shopify
• Manage product catalogs, dynamic ads, and full-funnel strategies
• Achieve and maintain 5X–10X ROAS on campaigns
• Optimize copy, creatives, targeting, and budget allocation

Analytics & Reporting:

• Set up and track events via

  Google Analytics, GA4, Meta Pixel

  , and Firebase
• Monitor and report on campaign performance (ROAS, CTR, CPA, CAC, LTV)
• Use Looker Studio or AI-based dashboards for weekly insights
• A/B test creatives, audiences, and landing pages

Organic & Brand Growth (Bonus):

• Support content planning for Instagram, YouTube, and Reels
• Collaborate with the team for UGC campaigns, influencer tie-ups
• Work on strategies to increase brand awareness and community engagement

• 2–4 years of hands-on experience with

  Meta Ads

  and

  Google Ads

  (Search, Display, Shopping, UAC)
• Proven track record of running successful

  App Install campaigns

  and scaling e-com brands
• Strong understanding of Shopify, product catalogs, and custom audience segmentation
• Proficient in using

  GA4, Firebase, Meta Events Manager

  , and tracking tools
• Strong analytical skills and creative ad testing mindset
• Bonus: Familiarity with

  organic content growth, reels marketing, influencer campaigns

• Experience with AI tools for creative/content optimization is a plus

• Work on exciting, high-growth products (apps + D2C brands)
• Freedom to test, scale, and experiment with ideas
• Access to premium tools, AI platforms, and marketing stack
• Competitive salary + ROI-based incentives
• Fast-paced, collaborative environment with a young, driven team

CV