Partner Marketing Manager (B2B)

Key Responsibilities:

• Develop and execute a comprehensive marketing program for Channel Partners in the corporate market.
• Extend and adapt existing marketing programs and assets for use by channel partners (e.g., partner-ready decks, thought leadership, announcements, and webinars).
• Design and implement custom co-marketing initiatives with key partners, including joint events, webinars, and targeted campaigns.
• Create a scalable channel partner marketing program with defined tiered entitlements based on partner status, size, and maturity.
• Serve as the marketing point of contact for channel partners, providing strategic guidance, operational support and creative problem solving.
• Collaborate closely with internal stakeholders to ensure consistency in messaging and execution.
• Monitor and analyze the effectiveness of channel partner marketing programs and make data-driven recommendations for improvement.
• Design, develop and maintain a central repository of partner marketing materials, templates, and resources.
• Stay up-to-date with industry trends and best practices in channel / partner marketing.

Candidate Specification:

• 5+ years in B2B marketing, with direct experience in channel or partner marketing
• Proven ability to build programs from scratch, with a bias toward action and a knack for getting things done.
• Deep understanding of go-to-market partnerships—from lead sharing and referral workflows to co-selling and enablement.
• Strong project management and communication skills, especially in a matrixed environment.
• Natural collaborator—comfortable working across teams and geographies to make things happen.
• Familiarity with marketing automation tools, CRM systems, and partner communications platforms.
• Passion for empowering partners and creating impact through marketing.