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Partner & Customer Marketing Manager

Partner & Customer Marketing Manager

Innovapptive

3 - 6 years

5 - 8 Lacs

hyderabad bengaluru

Posted:None| Platform:

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Skills Required

supply chain mining e-learning marketing manager sap back office scheduling monitoring product marketing crm

Work Mode

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Job Type

Full Time

Job Description

Partner & Customer Marketing Manager Location: Bangalore/Hyderabad, India Employment Type: Full-Time; Salaried Compensation: Base Salary, Bonus, Benefits

Job Description

About Us:

The Role

We re looking for a Partner & Customer Marketing Manager to bridge two critical growth engines pipeline generation through strategic partners and revenue retention and expansion through customer marketing.The Partner & Customer Marketing Manager will be responsible for creating and executing marketing programs that drive:

Pipeline generation and brand awareness through our strategic consulting and technology partners.
Customer engagement, retention, and expansion initiatives for our existing enterprise clients.
This role requires a marketer who can collaborate cross-functionally with Sales, Partner Teams, Customer Success, and Product Marketing, and is comfortable working in a fast-paced B2B enterprise SaaS environment.

How You Will Make an Impact:

Partner Marketing (50%)

Develop joint marketing plans with strategic partners to generate qualified pipeline.
Plan and execute co-branded campaigns, webinars, events, and content initiatives with partners.
Enable partners with marketing collateral, sales tools, and case studies.
Track and report on partner-sourced and influenced opportunities.
Support partner onboarding events and quarterly business reviews from a marketing perspective.

Customer Marketing (50%)

Create programs to drive product adoption, engagement, and advocacy among existing enterprise customers.
Collaborate with Customer Success on retention initiatives, adoption campaigns, and renewal communications.
Build and manage customer communities, roundtables, or advisory boards.
Launch targeted cross-sell/upsell campaigns in partnership with Sales and Customer Success teams.
Monitor customer health metrics and design marketing actions to improve sentiment.

Qualifications & Skills

3 6 years of experience in B2B marketing, with at least 1 2 years in either partner marketing or customer marketing.
Experience in the enterprise SaaS environment is strongly preferred.
Proven track record delivering measurable impact on pipeline generation and/or revenue retention.
Strong project management skills able to coordinate across multiple stakeholders.
Excellent written and verbal communication skills, comfortable engaging with senior enterprise clients and partner executives.
Familiarity with CRM and marketing automation tools (e.g., Salesforce, HubSpot, etc.).
Data-driven mindset with the ability to analyze campaign performance and optimize.

Success in This Role Looks Like:

Increased partner-sourced/influenced pipeline quarter over quarter.
Recognized improvement in customer engagement, advocacy, and upsell conversions. Leading to Higher customer retention rates and net revenue expansion.
Strong partner relationships leading to repeat joint marketing wins

What We Offer:

A positive, open, and highly-innovative environment and team
Entrepreneurial spirit with unlimited opportunity to grow
Opportunity to work with leading global brands on exciting and impactful projects
Competitive Base Pay
Best of plan on Vacation & Paid Time Off.
Provision of Medical Insurance for family - self, dependent, spouse, dependent children, parents/parent-in-laws
Paid Maternity and Paternity leave
Bi-annual reviews to ensure transparency and promoting high performance culture
OKR Driven Performance Development Environment
Learning & Development - access to wide range of e-Learning courses (technical, Product, Process, etc.,)
A host of Interest Groups/Clubs for Book Reading, Toastmasters, Sports - Cricket, Volleyball, Throw-ball, Badminton, TT, Music

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Partner & Customer Marketing Manager