Partner & Customer Marketing Manager Location: Bangalore/Hyderabad, India Employment Type: Full-Time; Salaried Compensation: Base Salary, Bonus, Benefits Job Description
About Us:
The Role
We re looking for a Partner & Customer Marketing Manager to bridge two critical growth engines pipeline generation through strategic partners and revenue retention and expansion through customer marketing.The Partner & Customer Marketing Manager will be responsible for creating and executing marketing programs that drive:
- Pipeline generation and brand awareness through our strategic consulting and technology partners.
- Customer engagement, retention, and expansion initiatives for our existing enterprise clients.
- This role requires a marketer who can collaborate cross-functionally with Sales, Partner Teams, Customer Success, and Product Marketing, and is comfortable working in a fast-paced B2B enterprise SaaS environment.
How You Will Make an Impact:
Partner Marketing (50%)
- Develop joint marketing plans with strategic partners to generate qualified pipeline.
- Plan and execute co-branded campaigns, webinars, events, and content initiatives with partners.
- Enable partners with marketing collateral, sales tools, and case studies.
- Track and report on partner-sourced and influenced opportunities.
- Support partner onboarding events and quarterly business reviews from a marketing perspective.
Customer Marketing (50%)
- Create programs to drive product adoption, engagement, and advocacy among existing enterprise customers.
- Collaborate with Customer Success on retention initiatives, adoption campaigns, and renewal communications.
- Build and manage customer communities, roundtables, or advisory boards.
- Launch targeted cross-sell/upsell campaigns in partnership with Sales and Customer Success teams.
- Monitor customer health metrics and design marketing actions to improve sentiment.
Qualifications & Skills
- 3 6 years of experience in B2B marketing, with at least 1 2 years in either partner marketing or customer marketing.
- Experience in the enterprise SaaS environment is strongly preferred.
- Proven track record delivering measurable impact on pipeline generation and/or revenue retention.
- Strong project management skills able to coordinate across multiple stakeholders.
- Excellent written and verbal communication skills, comfortable engaging with senior enterprise clients and partner executives.
- Familiarity with CRM and marketing automation tools (e.g., Salesforce, HubSpot, etc.).
- Data-driven mindset with the ability to analyze campaign performance and optimize.
Success in This Role Looks Like:
- Increased partner-sourced/influenced pipeline quarter over quarter.
- Recognized improvement in customer engagement, advocacy, and upsell conversions. Leading to Higher customer retention rates and net revenue expansion.
- Strong partner relationships leading to repeat joint marketing wins
What We Offer:
- A positive, open, and highly-innovative environment and team
- Entrepreneurial spirit with unlimited opportunity to grow
- Opportunity to work with leading global brands on exciting and impactful projects
- Competitive Base Pay
- Best of plan on Vacation & Paid Time Off.
- Provision of Medical Insurance for family - self, dependent, spouse, dependent children, parents/parent-in-laws
- Paid Maternity and Paternity leave
- Bi-annual reviews to ensure transparency and promoting high performance culture
- OKR Driven Performance Development Environment
- Learning & Development - access to wide range of e-Learning courses (technical, Product, Process, etc.,)
- A host of Interest Groups/Clubs for Book Reading, Toastmasters, Sports - Cricket, Volleyball, Throw-ball, Badminton, TT, Music
