Paid Search (SEM) Manager

Description:

MANAGER – SEARCH ENGINE MARKETING

To apply for this role, you must submit both a cover letter and a resume. In your cover letter, please highlight any experience that demonstrates why you are suitable for the position.

RESPONSIBILITIES

• Support search engine marketing activities for all APAC clients
• Work with AD to develop and oversee the implementation of SEM strategy across APAC clients.
• Lead paid search team members in daily account management and implementation, tracking performance against goals.
• Working collaboratively with client services team to manage client relationships related to paid search campaigns, team, and performance.
• Ensure adoption of best practices around SEM and efficient work processes are maintained by the team.
• Work with search vendors to keep abreast on all SEM related developments and test opportunities.
• Work on SEM account audits and build testing frameworks.
• Audit and test various automation tools and scripts to improve SEM performance for team efficiencies.
• Work with Director and AD on new business development for clients looking for search strategy and expertise.
• Training and giving direction to junior staff, managing their workload, and providing support where needed.
• Managing and developing direct reports

REQUIREMENTS

• 5+ years’ experience in Paid Search Marketing within an agency
• Knowledge of:
  • Google SEM
  • Google SA360
  • Google Ads Editor
  • Bing Ads
  • Apple Search Ads (bonus)
  • Google Shopping (bonus)
  • Google Ads script (bonus)
• Experiencing managing a team of junior members and promoting their growth
• Knowledge of reporting tools; hands on experience with MS Office a must, Experience  with data visualization platforms such as Datorama a plus
• Highly numerate and an ability to analyze results and derive insights from data.
• Good communication (both written and verbal) and people skills.
• Ability to build strong relationships with media partners, internal teams, and clients.
• A desire to work in fast-paced, quickly changing, technology-focused industry.
• Proven track record delivering on clients’ KPIs.
• Self- starter, committed to achieving results.
• Ability to problem solve and proactively seek solutions that improve team efficiency.
• Exceptional attention to detail with the ability to multi-task and meet deadlines in a fast- paced environment.

* This role is open for Bangalore and Delhi