29 Paid Search Jobs - Page 2

We are looking for a seasoned Google Ads Expert with 6-7 years of hands-on experience in managing, optimising, and scaling high-performance ad campaigns. The ideal candidate will be a strategic thinker and data-driven marketer who can deliver measurable ROI through smart ad spend management and continuous optimisation. Key Responsibilities Plan, create, and manage Google Ads campaigns (Search, Display, Shopping, Video, Performance Max). Conduct detailed keyword research, audience targeting, and competitive analysis. Develop compelling ad copy and creatives in collaboration with the content/design team. Optimize campaigns regularly to improve CTR, conversion rates, quality score, and ROI. Set up and track performance through Google Analytics, Google Tag Manager, and other relevant tools. A/B test ad creatives, landing pages, and bidding strategies to drive continuous improvement. Monitor daily, weekly, and monthly performance and present detailed reporting and insights. Manage campaign budgets effectively, ensuring efficient allocation of ad spend. Stay up-to-date with Google Ads updates, trends, and industry best practices. Required Skills and Qualifications 6-7 years of professional experience in Google Ads/Paid Search marketing. Proven track record of managing and optimizing budgets of [60lacs/month or more] on search. Deep understanding of the Google Ads platform, including manual/advanced bidding strategies and automation. Proficiency with tools like Google Analytics, Google Tag Manager, Data Studio, and SEMrush or Ahrefs. Strong analytical skills; ability to interpret data and turn insights into action. Experience with conversion tracking and lead generation funnels. Google Ads Certification is preferred. Preferred Qualifications Experience in managing campaigns for [industry-specific experience, e.g., e-commerce, B2B SaaS]. Familiarity with landing page CRO and UX optimization. Working knowledge of Facebook Ads or other PPC platforms is a plus. Experience with scripts or automation tools for campaign management.

Paid Search and Social Senior Executive, Search and Social Mediabrands is a leading marketing services company, providing clients expertise in the full spectrum of communication needs. Hiring: Performance Marketing Specialist (Search & Social) Experience: 35 Years Location: [Insert location or mention if remote] Certifications Preferred: Google Ads, Facebook Blueprint Industry: Digital Marketing / Media Key Responsibilities Engage with clients to understand requirements and plan campaign strategies • Deep understanding of attribution modeling & marketing funnels • Segment and analyze data to develop strategic insights • Daily management and optimization across platforms: Google Ads, Bing, Facebook, Snapchat, Pinterest, LinkedIn, Amazon • Conduct competitor and market analysis • Stay updated with industry trends in biddable media • Monitor and report using tools like Data Studio, Adverity, Nuggit, PowerBI • Work with bid management platforms like Marin, Kenshoo, or DoubleClick • Ensure high-quality delivery and troubleshoot campaign issues • Maintain adherence to internal processes and SLAs • Generate weekly and post-campaign performance reports with actionable insights Required Skills & Experience 3–5 years’ hands-on experience in Search & Social campaigns • Strong multitasking and organizational skills • Solid analytical mindset with strong communication skills • Understanding of ad trafficking and ad servers • Strong Excel & PowerPoint skills • Team leadership and collaboration abilities • Working knowledge of HTML, Flash, or JavaScript is a plus • A proactive, motivated professional with a positive attitude

Role & Responsibilities Strategize, execute, and manage PPC campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and ABM platforms . Conduct thorough keyword research , audience targeting, and budget planning to ensure optimal ad spend. Monitor key performance indicators (KPIs) such as CTR, CPC, CPA, ROAS , and continuously optimize campaigns. Collaborate with creative and content teams to develop high-performing ad creatives and landing pages. Implement and maintain accurate conversion tracking across platforms. Analyze campaign data using Web Analytics tools and generate actionable insights for performance improvement. Lead client communications , including presenting performance reports, recommendations, and campaign roadmaps. Mentor and guide junior team members to build team capability and performance. Identify and troubleshoot issues impacting campaign performance. Contribute to client pitch decks and internal process improvements or productization efforts. Preferred Candidate Profile 4 years of hands-on experience in PPC , preferably in a digital marketing agency . Strong command over Google Ads, Facebook Ads, LinkedIn Ads , and other biddable media platforms. In-depth understanding of performance marketing principles, bidding strategies , and attribution models. Excellent analytical and problem-solving skills; ability to interpret data and make strategic decisions. Strong communication skills both written and verbal for effective client interaction and reporting. Proven experience in managing multiple client accounts simultaneously. Passion for digital marketing with a constant drive to stay updated on industry trends. Familiarity with web analytics tools such as Google Analytics, HubSpot, or similar platforms . Ability to work independently as well as in a collaborative team environment. Demonstrated leadership experience or potential in managing small performance teams.

As a Performance Marketing Lead, you will create, execute, and manage paid acquisition campaigns. You will be responsible for analyzing data to pull insights and inform decisions across all acquisition channels to booth growth. Roles and Responsibilities Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI. Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis. Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics. Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs). Understand new and relevant KPI metrics requirements for performance management and optimization purposes. Work with creative and marketing teams to test strategies and innovation. Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels. Qualifications In-platform execution experience setting up campaigns in Facebook ads manager, Google Ads, and Google AdWords. Deep understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders. Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized. Proven track record of building and scaling acquisition campaigns with a strong focus on ROI. Outstanding presentation skills. Excellent written and verbal communication skills. Strong project management skills. Critical thinker and creative. Bachelors degree in Marketing or relevant field. Skills Performance Marketing Digital Marketing SEM & SEO Paid Search Competitive Analysis Marketing Display Advertising PPC Marketing Automation Reporting