Digital Marketing Analyst/Associates

Role & responsibilities

Master the usage of tools and features across different search engines and digital marketing channels

• Perform day-to-day campaign activities for clients such as bid management, keyword research, ranking reports,

performance reporting (weekly/monthly), website audit, competitor analysis etc.

• Employ analytical reasoning, data analysis, and problem solving skills to effectively and efficiently manage

campaigns.

• Run regular analysis using standard templates and share findings/insights/recommendations based on your

understanding

• Utilize business acumen to work closely with your mentor to identify and fully understand business needs,

campaign performance objectives, and opportunities to grow the business

• Active monitoring and sharing of industry news, on-line marketing trends, industry tools and more
• Come up with data driven insights to uncover potential opportunities and/or gaps in their digital business
• Suggest creative solutions to business problems and is able to think of innovative ways to target and reach the

right audience for the business

• Actively participate in discussion and share their view point
• Collect and analyze marketing data, using web traffic metrics to prepare weekly and monthly reports.
• Self-manage execution of activities against deadlines across multiple work-streams.
• Complete activities according to best practices, standard operations procedures, and team member guidance,

consistently meeting quality standards, utilizing ethical approach and striving to add value in each activity.

• Active monitoring and sharing of industry news, on-line marketing trends, industry tools, and internal cross-team

key learnings.

• Day to day engagement, collaboration, and partnering with internal teams
• Actively shadow their mentors to learn email communication and client calls etiquettes