Paid media specialist

Job Description

The Paid Media Stragegist will be responsible for day-to-day management of multiple digital marketing campaigns. This position will work with the digital marketing group and marketing teams to execute paid search, display, and social advertising strategies across multiple brands Responsibilities ● Develop and execute strategic marketing campaigns for clients across multiple media – paid search, display, video, and social platforms ● Manage all aspects of campaign configuration, launch, and ongoing optimization – including strategy, data-based optimization, budget/billing management, and ad trafficking ● Troubleshoot, problem-solve, and find creative solutions to client-specific needs ● Identify optimization opportunities, including continuous testing of ad copy and landing pages, including A/B testing ● Ensure campaigns are meeting clearly defined conversion objectives ● Create and deliver meaningful analytics and reporting to monitor and show progress ● Maintain knowledge of industry best practices and new technologies Qualifications ● Bachelor’s degree ● 1 – 3 years of hands-on digital marketing experience in paid media ● Quantitative ability and an advanced understanding of digital media analytics, i.e. how to set up media analytics infrastructure to track KPIs ● Understanding of past and current digital marketing and technology trends ● Deep knowledge and passion for technology, digital marketing, and innovation ● Goal-oriented and self-motivated individual with excellent communication skills and focus ● Drive to deliver and exceed performance goals ● Proactive, collaborative, and results-driven work style Job Type: Full-time Pay: ₹25,000.00 - ₹40,000.00 per month Schedule: Day shift Work Location: In person