Paid Media Specialist – Meta Platforms

Job Description

ABOUT INKCAST INNOVATIONS Inkcast Innovations is a dynamic startup founded in 2020, built specifically to empower other startups. We are a young, ambitious team of digital innovators who bring marketing magic to growing businesses. What began as a home-based venture is now expanding into the corporate landscape. Our mission is simple yet powerful: By the startup, to the startup, and for the startup. We provide a comprehensive digital marketing bundle including SEO, social media management, content production, editing, copywriting, paid ads, and creative generation. Our talented team delivers end-to-end digital solutions that help startups thrive in the competitive marketplace. JOB DESCRIPTION We're looking for a data-driven Meta Ads Specialist who can strategize, execute, and optimize high-performing ad campaigns across Facebook, Instagram, and the Meta Ads ecosystem. The ideal candidate understands how to drive conversions, build audiences, and maximize ROI through laser-focused paid media efforts. ROLES AND RESPONSIBILITIES Plan, launch, and manage paid campaigns on Facebook, Instagram, and Audience Network using Meta Ads Manager Optimize campaigns in real-time based on performance metrics like ROAS, CTR, and CPC Set up and manage Meta Pixel and conversion tracking for clients’ websites Build and test custom and lookalike audiences to improve campaign reach and precision Conduct A/B testing on ad creatives, placements, and targeting Collaborate with the design and content teams to develop compelling ad creatives Provide clear, actionable campaign reports and insights to clients and internal teams Stay updated with Meta’s ad platform changes, algorithm updates, and industry best practices Coordinate directly with clients (when needed) to understand campaign goals SKILLS REQUIRED Proficiency with Meta Ads Manager and Meta Business Suite Strong understanding of campaign structuring (TOF/MOF/BOF) Experience with Pixel setup, event tracking, and custom conversions Audience targeting strategies: Custom, Lookalike, and Retargeting Analytical skills to read campaign data and make optimization decisions Strong communication and copywriting skills for ad text creation Familiarity with performance marketing KPIs like ROAS, CPL, and CAC EXPERIENCE REQUIRED 1–2 years of hands-on experience running paid ad campaigns on Meta platforms GOOD TO HAVE Experience with Google Ads and YouTube Campaigns Background in eCommerce or lead generation ad funnels Understanding of landing page optimization and conversion-focused design Knowledge of UTM parameters, GA4 tracking, and remarketing strategies BENEFITS Salary: No bar for the right candidate Work in a fast-paced, result-oriented digital agency Collaborative and growth-focused work culture Direct exposure to startup clients and high-impact campaigns Upskilling in analytics, copywriting, and multi-platform ad strategy CONTACT US Email: grow@inkcast.co.in Phone: 9243660234 Address: President Tower, Office Number 314, Chhoti Gwaltoli, Indore, Madhya Pradesh, 452001 Turn ad budgets into business breakthroughs – join Inkcast Innovations today! Job Types: Full-time, Permanent Pay: ₹10,000.00 - ₹15,000.00 per month Schedule: Day shift Work Location: In person