Paid Media Specialist (Google, Meta, YouTube)

About the Role:

We’re looking for a results-driven Performance Marketer to join our dynamic team at Story Digital. You’ll be responsible for managing end-to-end paid campaigns across Meta (Facebook/Instagram) and Google Ads, driving growth and measurable ROI for our clients.

Key Responsibilities:

• Plan, execute, and optimize performance campaigns across Meta & Google.
• Develop campaign strategies aligned with client KPIs (leads, sales, traffic, ROAS, etc.).
• A/B testing of creatives, ad sets, targeting, and landing pages.
• Analyze campaign data to improve performance and share actionable insights.
• Budget allocation, bid management, and campaign pacing.
• Collaborate with creative & strategy teams to align ads with brand voice.
• Regular reporting and client communication.

Requirements:

• 2–3 years of hands-on experience with Meta Ads & Google Ads.
• Strong understanding of digital metrics like CTR, CPC, CPA, ROAS, etc.
• Google Ads and Meta certifications are a plus.
• Familiarity with tools like Google Analytics, Tag Manager, and Data Studio.
• Ability to multitask across brands and industries.
• Strong communication and presentation skills.

Bonus Points if You:

• Have agency experience handling multiple clients.
• Are performance-obsessed and creatively curious.