Paid Media Executive

Company Description

Vrinsoft Technology is a leading player in the technology sector, transforming innovative ideas into exceptional digital solutions for over 15 years. With a team of over 200 highly skilled professionals from the top talent pool in India, we deliver cutting-edge mobile apps, software, and AI-driven products across industries like fintech, healthcare, retail, and logistics. With a track record of delivering over 2,000 successful applications, we serve a diverse clientele, including startups and Fortune 500 companies in North America, Europe, the Middle East, and Australia. Recognized by industry leaders like GoodFirms, Clutch, and DesignRush, Vrinsoft is your trusted partner for developing and bringing impactful digital solutions to life.

Role Description

This is a full-time on-site role based in Ahmedabad for a PPC Executive. The PPC Executive will be responsible for planning, implementing, and optimizing pay-per-click (PPC) advertising campaigns. Key responsibilities include conducting keyword research, setting up campaigns, monitoring advertising performance, analyzing data, generating reports, and adjusting strategies to improve ROI. Collaborating with the marketing team and ensuring alignment with business objectives will also be a part of daily tasks.

Experience : 2 to 3 years,

Proven experience of working with IT Service

Qualifications

• Proficiency in Pay-Per-Click management, Google Ads, Bing Ads, and campaign strategies
• Ability to conduct keyword research, competitive analysis, and performance tracking
• Familiarity with tools such as Google Analytics, AdWords Editor, and other PPC platforms
• Strong analytical skills to interpret campaign data and make data-driven decisions
• Experience with budget management and cost optimization techniques
• Knowledge of ad copy creation, A/B testing, and bid management
• Effective communication and collaboration skills for working with cross-functional teams
• Previous experience in managing PPC campaigns for diverse industries is a plus
• Bachelor’s degree in marketing, business, or a related field is preferred