Posted:3 days ago|
Platform:
On-site
Full Time
Job Description
As a Senior Executive specializing in Search Engine Marketing (SEM), you will play a pivotal role in managing and optimizing Google Ads and Facebook Ads campaigns for our diverse portfolio of clients. Your responsibilities will include: Strategic Planning:Develop and implement effective strategies for Google and Facebook accounts to meet client objectives.
Campaign Execution: Execute tests, analyze data, and identify trends to maximize ROI in paid search campaigns. Analytics and Reporting: Track, report, and analyze website analytics along with PPC initiatives, providing insights to stakeholders.
Budget Management :Monitor and manage campaign expenses, ensure adherence to budget constraints, estimate monthly costs, and reconcile any discrepancies. Optimization: Optimize copy and landing pages for paid search engine marketing campaigns, ensuring optimal
performance.
Keyword Management: Perform ongoing paid keyword discovery, expansion, and optimization to enhance
campaign effectiveness.
Competitor Analysis: Research and analyze competitor advertising links to stay ahead in the digital landscape.
Realatte
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