Paid Marketing Specialist (D2C eCommerce)

Location: Mumbai, Maharashtra

Experience Required: 2-5 years (with mandatory D2C eCommerce experience)

About Us:

SuperBottoms is on a strong growth trajectory, operating at a healthy run rate with plans to achieve EBITDA positivity in the next fiscal year. Originally a cloth diaper company, we’ve evolved into a full kids' bottom wear brand offering diapers, underwear, joggers, and more. Our vision is to become the pioneer of kids bottom wear a one-stop destination for functional, stylish, and comfortable essentials. As a category-creating brand, we thrive on innovation and offer an exciting, dynamic workplace for those who love experimentation and solving real-world challenges.

Website: www.superbottoms.com

About the Role:

We are seeking an analytical and results-driven Paid Marketing Specialist with solid experience in the D2C eCommerce space. The ideal candidate will have hands-on expertise managing paid campaigns across Google Ads, Meta Ads, and other PPC platforms, with a strong command over Google Analytics for performance measurement and insights.

Key Responsibilities:

 Plan, launch, and manage paid campaigns across Google Ads (Search, Display, Shopping) and Meta Ads (Facebook, Instagram) to achieve revenue, ROAS, and CAC targets.

 Manage and optimize PPC campaigns to ensure maximum efficiency and scale.

 Track, measure, and report campaign performance using Google Analytics / GA4, ensuring accurate attribution and data-driven decision making.

 Drive continuous improvement through A/B testing of creatives, copy, targeting, and bidding strategies.

 Collaborate with the creative, product, and tech teams to ensure alignment of marketing initiatives with business goals.

 Stay updated on emerging trends, tools, and best practices in D2C performance marketing.

Key Skills & Experience:

 2-5 years of hands-on paid marketing experience in a D2C eCommerce environment (mandatory).

 Expertise in Google Ads (Search, Display, Shopping) and Meta Ads (Facebook & Instagram) Strong grasp of PPC strategy, bid management, retargeting, audience segmentation, and conversion tracking.

 Experience of working on Shopify.

 Data-driven approach with excellent analytical, reporting, and problem-solving skills.

 Ability to manage budgets efficiently across channels and deliver on ROAS/CAC targets.

Nice-to-Have:

 Experience with additional paid channels (Amazon Ads, YouTube Ads, programmatic)

 Exposure to SEO, email marketing, or influencer marketing

 Familiarity with marketing automation platforms

Job Type: Full-time

Pay: ₹1,000,000.00 - ₹1,200,000.00 per year

Schedule:

• Day shift
• Monday to Friday

Work Location: In person