Paid Marketing manager

Company Description

Repro India Limited

Bookscape.com

Key Responsibilities:

• Develop, implement, and manage comprehensive paid marketing strategies across platforms including Google Ads, Facebook/Meta Ads, Instagram, LinkedIn, and other relevant channels.
• Drive scalable growth in eCommerce sales through performance marketing campaigns focused on acquisition, retargeting, and conversion optimization.
• Analyze campaign performance metrics (CPC, CPA, ROAS, CTR, LTV) to optimize spend and maximize ROI.
• Collaborate closely with the creative team to develop engaging ad creatives and landing pages optimized for conversion.
• Conduct A/B testing for ad copy, creatives, audience segments, and bidding strategies to continually improve campaign effectiveness.
• Manage monthly paid media budgets, forecasting spend and ensuring optimal allocation across channels.
• Utilize advanced analytics tools and eCommerce platforms (Google Analytics, Shopify, Magento, etc.) to track user behavior's and attribution.
• Stay up to date with the latest trends and best practices in digital marketing and eCommerce.
• Lead, mentor, and collaborate with junior marketing team members and external agencies.
• Provide regular reports and actionable insights to senior management.

Qualifications & Skills:

• 5-8 years of experience managing paid marketing campaigns specifically in the eCommerce domain.
• Strong expertise in Google Ads, Facebook Ads Manager, and other relevant ad platforms.
• Deep understanding of performance marketing metrics and KPIs, with a proven track record of delivering profitable campaigns.
• Experience with eCommerce platforms and integrating paid campaigns with sales funnels.
• Proficiency with analytics and reporting tools like Google Analytics, Data Studio, or equivalent.
• Knowledge of SEO, CRO, and email marketing is a plus.
• Excellent communication, analytical, and project management skills.
• Ability to work in a fast-paced, dynamic environment and manage multiple campaigns simultaneously.