Operations Executive

Job Summary: The Operations Executive, Direct Business, will be a critical member of our team, responsible for overseeing and optimizing all operational aspects related to our direct advertising and content syndication business. This role requires a highly organized, detail-oriented, and proactive individual with a strong understanding of digital media operations, content management, and client coordination. The ideal candidate will be adept at managing various systems, analyzing data, and ensuring efficient workflow from booking to billing.

Qualifications:

• Bachelor's degree in Business Administration, Marketing, Communications, or a related field.
• 1-2 years of experience/Fresher in operations management, ad operations, or a similar role within a digital media company, preferably news media.
• Proficiency in Content Management Systems (CMS) – experience with [mention specific CMS if applicable, e.g., WordPress, Drupal, custom CMS] is a strong plus.
• Advanced proficiency in Microsoft Excel for data analysis, reporting, and dashboard creation.
• Strong understanding of digital advertising ecosystems, ad serving platforms, and direct sales processes.
• Experience with billing and invoicing processes, ideally in a media context.
• Excellent analytical skills with the ability to interpret data and draw actionable conclusions.
• Exceptional organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
• Strong communication (written and verbal) and interpersonal skills.
• Proactive, problem-solver with a strong sense of ownership and accountability.
• Ability to work independently and as part of a collaborative team in a fast-paced environment.

Preferred Qualifications:

• Experience with CRM software (e.g., Salesforce).
• Familiarity with web analytics tools (e.g., Google Analytics).
• Knowledge of SEO best practices and content marketing principles.
• Understanding of legal and compliance aspects related to digital advertising and content.

Key Responsibilities:

• CMS Management:
  • Oversee and manage the content management system (CMS) for direct business initiatives, including ad placements, sponsored content, and special projects.
  • Ensure accurate and timely implementation of campaigns, adhering to specifications and deadlines.
  • Troubleshoot and resolve any CMS-related issues impacting direct business operations.
• Reporting & Analysis:
  • Generate comprehensive reports on direct business performance, including ad impressions, clicks, conversions, and content engagement.
  • Utilize Excel and other tools to analyze data, identify trends, and provide actionable insights for optimization.
  • Prepare regular performance summaries for internal stakeholders and clients.
  • Conduct market analysis to identify new opportunities, competitive landscapes, and industry trends relevant to direct business growth.
• Syndication Management:
  • Manage the operational aspects of content syndication agreements, ensuring content delivery, tracking, and reporting.
  • Coordinate with partners to facilitate smooth content exchange and uphold contractual obligations.
• Billing & Booking:
  • Oversee the end-to-end booking process for direct advertising campaigns and other direct business initiatives.
  • Ensure accurate and timely billing for all direct business revenue, coordinating with finance and sales teams.
  • Reconcile discrepancies and manage accounts receivable related to direct business.
• Coordination & Communication:
  • Serve as the primary operational point of contact for the direct sales team, clients, and internal departments (editorial, tech, finance).
  • Facilitate seamless communication and workflow between sales, content, and technical teams to ensure successful campaign execution.
  • Manage client expectations and provide timely updates on campaign status and performance.
  • Coordinate with third-party vendors and partners as needed for specific direct business projects.
• Process Improvement:
  • Identify opportunities to streamline and improve operational processes for direct business.
  • Develop and implement best practices to enhance efficiency, accuracy, and scalability.
  • Create and maintain operational documentation, including SOPs and guidelines.