Online Sales & Marketing Manager

Key Responsibilities:

1. Account Management:

Amazon.com

2. Advertising Management:

Strategize, execute, and refine Amazon PPC campaigns to enhance product visibility and drive sales growth.

3. Promotional Strategies:

Develop and implement promotional activities, such as discounts, coupons, and deals, to boost sales and enhance customer engagement.

4. Listing Optimization:

Develop, maintain, and enhance product listings with compelling titles, descriptions, bullet points, high-quality images, and Enhanced Brand Content (EBC).

5. Sales Performance:

Analyze sales metrics, pricing strategies, and conversion rates to identify growth opportunities and improve overall performance.

6. Inventory Management:

Monitor and coordinate inventory levels to prevent stockouts or overstock, collaborating with supply chain and logistics teams for efficient management.

7. Market Analysis:

Conduct competitive research to identify trends, customer preferences, and potential opportunities for product line expansion.

8. Customer Engagement:

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9. Reporting:

Prepare and present regular reports on sales performance, advertising spend, and key performance indicators (KPIs) to guide strategic decisions.

Requirements:

• Proven experience managing Amazon.com.

• Strong knowledge of Amazon Seller Central/Vendor Central operations, including listing creation, inventory management, and advertising tools.
• Familiarity with third-party tools such as Helium 10, Jungle Scout, or similar platforms.
• Familiarity with Amazons SEO principles and keyword research techniques.
• Analytical mindset with the ability to interpret data and optimize strategies effectively.