Offline GTM Head - Pharma / Generics

About Company -

Ascent

Retailio

One of India’s Largest Pharma Platform, connecting Pharmacies with Distributors India's Largest

Diagnostics Test Provider by Volumes features like substitute search, real-time stock updates, and loyalty programs, ensuring efficient and hassle-free procurement for the pharma industry.

About the team and role:

1. Drive offline revenue growth and anchor the P&L metrices
2. Drive the GTM inputs across markets and create excitement among salesman, retailers.
3. Liason with RSMs to drive sales growth across regions – create joint business plans and ensure AOP achievement.
4. Own the AVF (availability, visibility & freshness) metrices – ensure retail off takes through visibility & merchandising at outlets, ensure availability (through Field teams),
5. Understands SFA / retailer automation & B2B apps and leverages data to build cohorts and drive growth across must win segments

Key Areas of Impact:

• Experienced creating, planning and executing GTM inputs for various markets.

• Analyze performance and work with product teams to drive adoption of flash deals, salesman dashboards etc.

• Own the SE incentive / training and keep the FOS force engaged and aligned on PL goals

• Creates Monthly SNOP for PL and aligns with sales team and drive demand planning

• Drive category x market wise sales plans.

• Design the merchandising strategy and execution on field

• NEW OL recruitment / scheme enrolment pilots with field teams and scale successful POCs.

Must haves:

Good to have:

• Understands how the pharma channel + ethical channels work and has experience in driving campaigns –GTM for pharma brands.

• Has had previous sales experience.