Off-Page SEO Executive

About the Role

Off-Page SEO Executive

Key Responsibilities

Off-Page SEO

• Develop and execute effective off-page SEO strategies to improve domain authority and keyword rankings.
• Build high-quality backlinks through guest posting, blogger outreach, niche edits, forums, business listings, and content partnerships.
• Identify link-building opportunities and maintain relationships with industry websites and influencers.
• Conduct backlink audits and disavow harmful/toxic links when required.
• Monitor competitors’ off-page activities and replicate/improve strategies.
• Track, measure, and report backlink performance using SEO tools.

Social Media & Ads Support

• Assist in planning and executing basic social media campaigns across platforms (Facebook, Instagram, LinkedIn, etc.).
• Coordinate with the social media team to amplify reach for key SEO content.
• Support paid advertising initiatives by providing insights for keyword targeting, audience research, and campaign optimization.
• Promote content pieces (blogs, PR articles, videos) through social and paid channels for improved engagement and link acquisition.

Requirements

• Minimum

  3 years of professional experience

  in Off-Page SEO.
• Strong understanding of backlink strategies, authority building, and Google algorithms.
• Basic to intermediate knowledge of

  social media marketing

  and

  paid ads

  (Google Ads, Meta Ads preferred).
• Hands-on experience using tools like Ahrefs, SEMrush, Moz, Google Search Console, and Google Analytics.
• Ability to research, analyze and implement data-driven SEO strategies.
• Excellent communication skills for outreach and collaboration.
• Strong analytical, organizational, and reporting abilities.