Native Advertising Expert

Company Description Spectrum Digital is India’s fastest-growing Digital Agency, specializing in Performance Marketing, CPL & Mobile, Web & App Campaigns, Affiliate Marketing, Branding Campaigns, and Content Marketing Role Description This is a full-time, on-site role for a Native Advertising Expert located in Noida, at Spectrum Digital. The Native Advertising Expert will be responsible for managing and optimizing native advertising campaigns, collaborating with clients to deliver strategic solutions, analyzing campaign performance data, and driving sales through effective marketing strategies. Responsibilities: Campaign Management: Develop and execute native advertising strategies across various platforms, including setting up campaigns, creatives, and tracking. Performance Optimization: Monitor, analyze, and optimize campaign performance based on key metrics like CTR, conversion rates, and ROI. Creative Development: Create compelling ad copy and visuals, potentially coordinating with creative teams, to maximize campaign effectiveness. Data Analysis: Utilize data from various sources to understand ad performance, identify trends, and make data-driven decisions for campaign optimization. Client Communication: Maintain strong communication with internal teams and clients, providing updates, insights, and recommendations. Trend Monitoring: Stay updated on market trends, competitor activity, and new advertising technologies to identify growth opportunities. Skills and Qualifications: Strong understanding of native advertising platforms: Experience with platforms like Taboola, Outbrain, MGID , etc., is highly valuable. Proficiency in data analysis and reporting: Ability to analyze campaign performance data, track KPIs, and generate reports to inform strategy. Excellent communication and collaboration skills: Ability to work effectively with internal teams and clients. Creative thinking and copywriting skills: Ability to develop compelling ad copy and visuals that resonate with target audiences. Strong problem-solving and analytical skills: Ability to identify issues, develop solutions, and optimize campaigns for better performance. Knowledge of performance marketing principles: Understanding of key metrics like CTR, conversion rates, and ROI. Experience with A/B testing: Ability to conduct A/B tests to optimize campaign performance. Show more Show less