National Sales Manager

Role & responsibilities

Key Responsibilities

• Develop and implement distribution and sales strategies to achieve national revenue targets for perfumes and aroma products.
• Lead, coach, and manage multiple regional sales teams, ensuring achievement of monthly and annual targets.
• Build strong relationships with key distributors, channel partners, and major clients within the beauty, retail, and FMCG sectors.
• Expand the distribution network for Birra Fragrances, identifying new channels, regions, and growth opportunities.
• Perform regular market analysis and monitor competitor activity to guide strategic decisions
• Collaborate closely with the marketing team to conceptualize and launch targeted promotional campaigns and trade marketing activities.
• Present timely and accurate sales forecasts, pipeline reports, and business insights to senior management.
• Oversee sales budgeting, expense management, and incentive plans for the sales force.
• Ensure outstanding customer service standards across all distribution channels.
• Represent Birra Fragrances at industry events, exhibitions, and trade shows as a brand ambassador.

Preferred candidate profile

• Graduate in Business, Marketing, or related fields.
• 10+ years of experience in sales management, with at least 5 years in the perfume, fragrance, or beauty industry, and deep exposure to distribution networks.
• Proven track record in developing distribution strategies and meeting ambitious sales targets.
• Excellent leadership, team management, and interpersonal skills.
• Strong negotiation, analytical, and client relationship capabilities
• Ability to travel extensively pan-India and work under pressure.
• Exposure to digital sales platforms and modern retail preferred.