Meta / Google Ads Specialist

Job Title: Meta / Google Ads Specialist

Location: [Surat / On-site]

Reports To: Media Manager

Job Summary:
We are seeking a skilled Meta (Facebook & Instagram) and Google Ads Specialist to manage, optimize, and scale paid advertising campaigns across multiple platforms. The ideal candidate will have a strong analytical mindset, a creative approach to ad strategy, and a proven track record of driving ROI through paid media campaigns.

Key Responsibilities:

• Plan, create, and manage paid campaigns across Meta Ads (Facebook & Instagram) and Google Ads (Search, Display, YouTube, and Shopping).
• Conduct keyword research, audience segmentation, and competitor analysis to optimize campaign targeting.
• Recommend in collaboration with the content and design teams.
• Monitor campaign performance, analyze data, and provide actionable insights to improve CTR, CPA, ROAS, and overall campaign ROI.
• Manage budgets, bids, and daily spend to meet KPIs.
• Stay updated with platform updates, trends, and industry best practices.
• Prepare regular performance reports and present findings to internal teams or clients.

Required Skills & Qualifications:

• 2–3 years of hands-on experience managing Meta and Google Ads campaigns.
• Strong understanding of paid media metrics, bidding strategies, and campaign optimization.
• Proficiency with analytics tools like Google Analytics, Meta Ads Manager, and Google Ads Editor.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills.
• Knowledge of retargeting, conversion tracking, pixel implementation.
• Experience with lead generation campaigns is a plus.

Desired Traits:

• Highly organized, detail-oriented, and capable of managing multiple campaigns simultaneously.
• Continuous learner who keeps up with trends and platform updates.
• Strong problem-solving skills with a results-driven approach.

What We Offer:

• Opportunity to work with a dynamic marketing team.
• Exposure to multiple industries and high-budget campaigns.
• Professional growth and upskilling opportunities.

Job Type: Full-time

Pay: ₹100,000.00 - ₹250,000.00 per year

Work Location: In person