Meta & Google Ads Expert – Lead Generation & Performance

Job Title: Meta & Google Ads Expert – Lead Generation & Performance

Noida – H-Block, Sector 63 | Full-Time,

On-Site Experience: 1.5–3 Years (EdTech Lead Gen Mandatory)

Industry: Indian Institute of Vedic Science (IIVS) / Ed-Tech

Days : 5 Day onsite (sat. wfh)

Apply: deepti.verma@iivs.in | WhatsApp: 9560045844

Role Overview:

Meta & Google Ads Expert

planning, executing, analyzing, and optimizing lead-gen campaigns

not a traffic or execution-only role

Core

Deliver high-quality leads at a controlled CPL from Google & Meta, while continuously improving lead-to-enrolment performance.

Key Responsibilities:

Google Ad's (Lead generation)

• Execute and optimise

  Search, Display, YouTube & Performance Max

  campaigns
• Improve keyword intent, match types, negatives, placements, and budgets
• Identify and fix low-quality lead sources and junk traffic
• Diagnose CPL drops, quality fluctuations, and scaling issues

Meta Ads (Lead Gen & Funnel Optimisation)

• Run and optimise

  Meta Lead Gen & Conversion campaigns

• Test creatives, audiences, formats, and lead forms
• Analyse lead quality at campaign, ad set, and creative level
• Optimise funnels based on sales feedback

Performance Analyst & Optimisation:

• Track and analyze

  CPL, CTR, CVR, lead quality, and funnel performance

• Work closely with sales to improve lead qualification
• Run A/B tests on creatives, copies, landing pages, and forms
• Scale winners, pause under-performers quickly

Traking , Reporting and Attribution:

• Manage conversion tracking using

  Google Analytics & GTM

• Ensure data accuracy across platforms
• Prepare

  daily/weekly performance reports with insights

  , not just numbers
• Track performance course-wise and campaign-wise

Cross Function Collaboration:

• Coordinate with creative, content, and sales teams
• Ensure smooth lead handover and feedback loops
• Align paid campaigns with overall growth goals

Required Skill and Qualification:

• 1.5–3 years of

  hands-on experience in Google & Meta lead generation

• Mandatory experience in

  Ed-Tech or high-ticket lead funnels

• Strong understanding of lead intent, funnels, and optimization
• Hands-on with

  Google Ads, Meta Ads Manager, GA, GTM

• Data-driven, analytical, and accountable minds
• Comfortable in a performance-driven environment

What Success Like:

• Stable, predictable lead flow with controlled CPL
• Improved lead quality validated by sales
• Faster issue detection and optimization
• Better lead-to-enrollment conversion rates
• Clear, actionable reporting.

Who should not apply:

• Execution-only media buyers
• Candidates who can’t analyze lead quality
• People, uncomfortable with ownership and accountability

Why IIVS:

• Ownership of serious lead-gen budgets
• Direct collaboration with sales and growth leadership
• Exposure to advanced performance diagnostics
• Clear growth path into

  Senior Performance or Growth roles