Meta Ads Specialist (International Marketing Expert)

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About the Role

You will take the reins of our international Meta Ads strategy, turning campaigns into conversions across borders. Your mission is to scale brand growth through data-driven ad performance, creative experimentation, and deep audience understanding.

Key Responsibilities

• Create, optimise, and manage Meta ad campaigns for global markets (Facebook, Instagram, Audience Network).

• Develop full-funnel strategies focused on awareness, acquisition, engagement, and retention.

• Conduct A/B tests and use analytics to elevate ROAS and reduce CPA.

• Track performance and prepare detailed reports with insights and recommendations.

• Partner with design and content teams to produce thumb-stopping creatives tailored to each region.

• Build and manage pixel integrations, conversion APIs, audience segmentation and re-marketing systems.

• Stay up-to-date with Meta ad policies to ensure compliance and smooth campaign delivery.

• Research international markets and competitors to unlock new growth opportunities.

• Collaborate with sales and product teams to align campaign goals with business objectives.

Requirements

• 5+ years of hands-on Meta Ads experience with proven success in international campaigns.

• Strong understanding of digital marketing frameworks, customer journeys, and attribution models.

• Proficiency with Meta Business Manager, Event Manager, Conversion API, and third-party tracking tools.

• Advanced analytical skills and mastery of performance dashboards.

• Strategy thinker with creative execution capability.

• Excellent communication skills and ability to present insights clearly.

Nice to Have

US, UK, Middle East, or European markets.

Google Ads, TikTok Ads, or programmatic platforms.

• Familiarity with eCommerce or performance-driven business models.

kavita.g@grapeservices.net