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2 - 3 years
5 - 11 Lacs
Gurugram
Work from Office
Copywriter Roles and Responsibilities: Collaborate with graphic designer and the marketing team to write on-brand copy. Ensure quality, consistency and tonality of the brand across creative content including campaign copies, ad copies, app banners & push notifications, monthly sale events, video scripts, TV, etc. Ability to write short form- social media, push notifications, social media ideation, performance ads copy. Proofreads and edits own work and creatives for grammar, style and content accuracy Stay on top of relevant trending topics and news to identify content opportunities Create Informational and Entertaining Brand Campaigns Experience: A Bachelors degree in Marketing, Mass Communication, Journalism or a relevant field 2-3 years of short-form copywriting for an ad agency/fast paced work environment Sound knowledge of search engine optimization and keyword research tools is a plus Be on the top of his/her game with respect to following social media trends. Experience in working for a Brand Campaign is a plus CONTACT NO.- 9548431649
Posted 3 months ago
5 - 10 years
5 - 14 Lacs
Pune
Work from Office
Key Responsibilities: 1. Web & App Campaign Strategy & Execution: a. Develop and execute integrated performance marketing campaigns across web and app platforms, utilizing channels such as Google Ads, Facebook/Instagram Ads, Apple Search Ads, and display networks. b. Manage and optimize campaigns for both user acquisition (UA) and revenue generation on both web and mobile platforms. c. Implement cross-channel strategies to drive traffic, increase conversions, and maximize ROI. d. Continuously monitor and optimize for performance metrics such as Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), Cost Per Install (CPI), and Lifetime Value (LTV). 2. Data-Driven Optimization & Reporting: a. Use data from both web and app analytics tools (e.g., Google Analytics, Firebase, Appsflyer etc.) to measure campaign performance and identify optimization opportunities. b. Provide detailed reports and insights on campaign performance, identifying trends, challenges, and opportunities to stakeholders. c. Leverage A/B testing methodologies to refine ad creatives, targeting, and bidding strategies for both web and mobile campaigns. d. Monitor user journey across platforms (web and app) to optimize the overall funnel and drive better conversion rates. 3. Creative Development & Campaign Enhancement: a. Collaborate with creative teams to develop high-converting ad creatives (e.g., banners, videos) for both web and mobile platforms that resonate with target audiences. b. Optimize campaign targeting, bidding strategies, and budget allocation for maximum impact on both web and app channels. c. Lead the testing and iteration of campaigns to identify best-performing assets and strategies for scaling. 4. Collaboration with Cross-Functional Teams: a. Work closely with product, design, and tech teams to align on campaign goals, target audiences, and promotional strategies across both web and mobile platforms. b. Provide input and recommendations on App Store Optimization (ASO) and web landing page optimization to enhance conversion rates and user experience. c. Support the development of cross-platform marketing initiatives and seasonal campaigns. 5. Budget & Resource Management: a. Manage the overall budget for web and app marketing campaigns, ensuring efficient spend allocation and optimization for the highest return. b. Make data-driven decisions to shift budget across channels and platforms based on campaign performance. Desired Qualifications: Masters degree in marketing, Business, or related field. 5+ years of experience with cross-platform campaigns (web and app) and advanced targeting techniques. Familiarity with automation tools and bid management platforms is a plus. Knowledge of customer journey mapping and optimizing the user experience across web and app.
Posted 3 months ago
1 - 3 years
2 - 4 Lacs
Bengaluru
Work from Office
We’re hiring a Digital Marketing Manager with hands-on experience in Google Search & eCommerce ads, Meta D2C campaigns, CRO and social media management. If you’re data-driven, creative, and can work under pressure & deadlines - Apply Required Candidate profile Conversion Rate optimization (CRO) Google Ads (Search, Display & Shopping) Meta Ads (Lead Gen & D2C Sales) Social Media Management (Instagram, Facebook, LinkedIn) Pixel setup & conversion tracking
Posted 3 months ago
3 - 8 years
5 - 9 Lacs
Ahmedabad
Work from Office
Experience- 4-10 Male Candidate Only Must know D2c Sale, Online Sales, tools, Excellent communication Skills Qualification - Any Graduate
Posted 3 months ago
3 - 6 years
3 - 5 Lacs
Hyderabad, Chennai, Bengaluru
Hybrid
Role & responsibilities Strong understanding on (social & Programmatic platform) ad platforms such as Google Ads, Meta, TikTok, Amazon DSP, DV360, The Trade Desk , etc. Hands-on experience with campaign management , Ad Manager and Business Manager. Knowledge of tracking methodologies , data ingestion , reporting workflows & QA'ing data. Good hands on experience in SQL
Posted 3 months ago
2 - 5 years
1 - 3 Lacs
Surat
Work from Office
Digital Marketing, Social Media Marketing, SEO, Google Ads, Facebook Ads, Market Research, Handle Social Media Platform
Posted 3 months ago
- 2 years
1 - 3 Lacs
Mumbai
Work from Office
Responsibilities: Plan & execute paid media campaigns on Facebook, Google, Meta & LinkedIn Monitor performance, optimize ad spend & maximize ROI Manage budgets and allocate resources effectively Prepare campaign reports May Include other duties.
Posted 3 months ago
3 - 8 years
20 - 30 Lacs
Gurugram
Work from Office
Role Overview We are looking for an experienced Performance Marketing Expert to drive our digital advertising efforts, optimize campaigns, and maximize ROI. The ideal candidate is a data-driven marketer with a strong analytical mindset, a deep understanding of digital advertising platforms, and a proven track record in executing successful performance marketing campaigns. Key Responsibilities 1. Digital Advertising Strategy & Execution Develop and implement performance marketing strategies across Google Ads, Meta (Facebook & Instagram) Ads, LinkedIn Ads, and more. Plan and execute paid search (PPC), display, social media, and video campaigns for brand awareness and lead generation. Continuously monitor and optimize campaigns for efficiency and effectiveness. 2. Budget Management & ROI Optimization Allocate and manage ad budgets to maximize cost-per-lead (CPL) and return on ad spend (ROAS). Track ad spend across platforms and optimize for better results. Identify scaling opportunities while maintaining strong performance metrics. 3. Data Analysis & Reporting Monitor key performance indicators (KPIs) such as CTR, CPC, CPL, CPA, ROAS, and CAC. Use analytics tools like Google Analytics, Meta Business Suite, Google Data Studio to generate insights. Prepare performance reports and provide data-driven recommendations. 4. A/B Testing & Conversion Rate Optimization (CRO) Design and execute A/B tests on ad creatives, landing pages, and audience targeting. Optimize landing pages and conversion funnels to improve lead generation. 5. Audience Targeting & Retargeting Develop audience targeting strategies using first-party data, lookalike audiences, and intent-based targeting. Implement retargeting campaigns to engage and convert high-intent users. 6. Collaboration & Stakeholder Management Work closely with content, design, and tech teams for high-performing creatives and landing pages. Collaborate with admissions and sales teams to align marketing efforts with enrollment goals. Stay updated with the latest trends, tools, and best practices in digital marketing. Requirements Education & Experience Bachelors degree in Marketing, Business, Digital Media, or related field. 3+ years of experience in performance marketing, paid media, or growth marketing. Proven track record of managing and scaling paid campaigns with strong ROI. Skills & Competencies Expertise in Google Ads, Facebook Ads Manager, LinkedIn Ads, YouTube Ads, and programmatic advertising. Strong analytical skills to interpret data and make data-driven decisions. Hands-on experience with Google Analytics, Tag Manager, Google Data Studio, and CRM platforms. Knowledge of A/B testing tools and landing page optimization. Ability to work in a fast-paced environment and manage multiple campaigns. Experience with marketing automation and attribution models is a plus.
Posted 3 months ago
6 - 10 years
12 - 18 Lacs
New Delhi, Gurgaon/Gurugram, Delhi / NCR
Work from Office
Roles and Responsibilities Media Planning & Strategy (Full Funnel / Organic & Paid) Understand client goals, market, competitors to strategically plan and create media plans to achieve defined goals. Assessing the impact of strategies implemented in the curated plan and recommend edits to achieve set goals. Amalgamation of Real-time Strategies/ Changes in the ongoing media plan as per clients immediate needs. Lead strategic initiatives for the clients and derive key insights as per actions overtaken periodically (Weekly, Monthly, Quarterly) Media Innovation & Team Growth Be the centre point of innovation and adapt new marketing technologies & media channels within the company. Understand and stay current on industry trends, competitive landscape, and internal product development efforts. Explore and implement new channels to our media mix. Demonstrate results basis the innovation, driven within the company. While leading the innovation within the organization, facilitate / conduct periodic trainings to help upskill respective teams. Client Retention/ Strategic Relations: While driving results via planning & innovation, ensure the clients are satisfied & continue to collaborate with us efficiently as they scale. Periodically set up strategic meetings with clients to drive better engagement & long term retention. Team Collaboration & CXO Engagement Closely engage with CXOs to drive long term organization vision & goals. Collaborate with cross functional team to drive results throughout the client funnel. Lead innovative projects within the ecosystem to improve overall delivery & results across the organization. What we need Graduate/ Postgraduate in any Specialization 3+ years of experience in the media planning and strategy. Ability to drive strategic discussion with clients. Proven experience of managing a large team and fast growing business. Professional Attributes Hands-on, action-oriented approach to problem solving A team player with strong leadership and project management capabilities Strong verbal and written communication Strong analytical and problem-solving skills Personal Attributes Persistent with a high sense of ownership Strong interpersonal and influencing skills, with a closure mindset Demonstrate ability to work in a fast paced, hyper-normal growth environment Join us and write the future of Digital Marketing.
Posted 3 months ago
2 - 7 years
4 - 7 Lacs
Hisar
Work from Office
As a Performance Marketing Expert, you will be responsible for developing and executing performance marketing strategies across Meta and Google Ads platforms to drive sales, revenue, and brand awareness for our D2C brand. Your expertise in leveraging data insights to optimize campaigns and improve ROI will be crucial in achieving our business objectives. Key Responsibilities: 1. Develop and execute performance marketing strategies across Meta and Google Ads platforms to drive sales, revenue, and brand awareness. 2. Manage and optimize campaigns to achieve business objectives, including budget allocation, bidding strategies, and ad creative development. 3. Analyze campaign performance using data insights and make data-driven decisions to improve ROI and campaign efficiency. 4. Collaborate with cross-functional teams, including creative, sales, and product, to align marketing strategies with business objectives. 5. Stay up-to-date with the latest trends and best practices in performance marketing, Meta, and Google Ads. Preferred candidate profile Requirements: 1. 3+ years of experience in performance marketing, specifically in the D2C brand space in India. 2. Proven track record of driving growth and revenue through performance marketing campaigns. 3. In-depth knowledge of Meta Ads (Facebook, Instagram) and Google Ads (Search, Display, YouTube) platforms. 4. Strong analytical and problem-solving skills, with the ability to interpret data insights and make data-driven decisions. 5. Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams. Nice to Have: 1. Experience with marketing automation tools and platforms. 2. Familiarity with Google Analytics and other web analytics tools. 3. Certification in Google Ads and/or Meta Ads.
Posted 3 months ago
4 - 9 years
3 - 8 Lacs
Gurugram
Work from Office
Roles and Responsibilities Manage and optimize ad campaigns to achieve desired ROI targets. Develop and execute digital marketing strategies across multiple channels, including Google Ads, Facebook Ads, Instagram Ads, Meta Ads, and Performance Marketing. Collaborate with cross-functional teams to integrate digital marketing efforts with overall business objectives. Analyze campaign performance data to identify trends, opportunities for improvement, and areas for cost reduction. Stay up-to-date with industry developments in digital marketing technologies and best practices.
Posted 3 months ago
10 - 20 years
20 - 30 Lacs
Ghaziabad, Gurugram, Delhi / NCR
Work from Office
Roles and Responsibilities Job description Awareness to customers of you tube, Facebook ,Instagram and other platform. Experts in an advertisement to social platform. case studies(FMCG and health) Sample media plan(with daily /weekly spend CTR, and reach estimates. team structure (who handles creative ad placement ,optimization. production know how(editors, voiceover artists) Execution skills(script writing, casting, direction or post production and launch Desired Candidate Profile Has worked with FMCG or Health. Awareness to customers of you tube, Facebook ,Instagram and other platform. Male and female both can apply. Perks and Benefits Salary & Incentive best in industry
Posted 3 months ago
- 1 years
0 Lacs
Bengaluru
Work from Office
Responsibilities: Execute, monitor, implement and optimize performance marketing campaigns across Google Ads (including Search, Display, Retargeting, Discovery and YouTube Ads) and Meta Ads and other ad platforms to meet our business objectives and KRAs. Daily create, update, and maintain campaign performance tracking dashboards and reports and provide actionable insights to inform decision-making and drive continuous improvement. Collaborate closely with internal teams including Creative, Content and Data Analytics to ensure alignment of performance marketing initiatives with overall business goals. Also ensure performance marketing requirements & on time delivery from above teams. Communicate campaign performance insights and analytical recommendations to performance marketing manager in a clear and concise manner. Requirements: Knowledge of Meta ads manager, Google ads manager platforms handling for campaign creation as well as reporting Good analytical & critical thinking skills Hands on Knowledge of Microsoft Excel & G-suit ( Google sheet, Google document,Ppt etc. ) Excellent verbal and written communication skills with the ability to articulate complex ideas and strategies clearly and effectively. Ability to collaborate cross-functionally and work effectively in a team-oriented environment Proactive approach to problem-solving with a passion for staying updated on industry trends, emerging technologies and best practices in performance marketing and digital advertising. Accustomed to dealing with ambiguity in a fast-paced environment. What you learn Real-time exposure to performance marketing across various digital channels. Hands-on experience in campaign and budget management, performance analysis and reporting. The opportunity to work with a high-performing team and build practical knowledge of industry-standard tools and strategies.
Posted 3 months ago
3 - 6 years
5 - 7 Lacs
Pune
Remote
Role Overview: We are looking for a highly motivated and experienced Associate Team Lead (Digital Marketing) to join our team. The ideal candidate will have minimum 3-4 years of hands-on digital marketing experience, excellent communication skills, and a proven ability to manage both teams and client relationships. You will play a key role in leading client calls, managing international projects, and overseeing digital campaigns across paid advertising platforms and CRM systems. Key Responsibilities: Support the Team Lead in planning, executing, and optimizing digital marketing strategies for global clients. Lead and manage a team of digital marketing specialists, providing mentorship, guidance, and performance feedback. Take ownership of regular client communications, including leading client calls, understanding client requirements, and presenting campaign results. Plan and manage campaigns on paid advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.) ensuring high ROI and alignment with client objectives. Oversee CRM management (HubSpot, Salesforce, Zoho CRM, etc.), ensuring data integrity, campaign integration, and effective client lifecycle management. Coordinate and successfully deliver international digital marketing projects, ensuring deadlines, budgets, and quality standards are met. Analyze campaign data, generate performance reports, and provide actionable insights to clients and internal stakeholders. Stay updated with the latest trends and best practices in digital marketing and recommend innovative solutions. Requirements: Bachelors degree in Marketing, Business, Communications, or a related field. 34 years of hands-on experience in digital marketing, preferably with agency and international exposure. Strong experience with paid ad platforms (Google Ads, Facebook/Meta Ads, LinkedIn Ads, etc.). Experience in CRM management and marketing automation tools. Proven ability to lead a team and delegate tasks effectively. Excellent verbal and written communication skills, comfortable leading client calls and presentations. Strong analytical, organizational, and project management skills. Ability to manage multiple projects and priorities in a fast-paced environment. Demonstrated experience working with international clients. Perks and benefits Provident Fund Flexible Work Hours Medical Insurance
Posted 3 months ago
3 - 8 years
4 - 8 Lacs
Mohali
Work from Office
About the Role: We are looking for a proactive, results-driven Performance Marketing Manager who will own campaign success across clients , translate business objectives into marketing outcomes, and lead execution in collaboration with freelancers and in-house teams. This is a strategic + client-facing role ideal for someone who thrives on data, understands platforms deeply, and can manage multiple projects with high accountability. Responsibilities: Campaign Strategy & Execution: Plan and implement high-performance ad campaigns across Google Ads, Meta Ads , and other relevant platforms (LinkedIn, YouTube, etc.) Define full-funnel strategy across TOFU, MOFU, BOFU Set clear goals for lead generation, ROAS, CAC, and lifetime value Client Relationship & Consultation: Directly interface with clients to understand business goals, translate into media plans, and guide ongoing improvements Own onboarding, expectation management, and ongoing reporting Regularly advise clients on campaign adjustments, CRO, creative optimization, and revenue opportunities Performance & Optimization: Track and interpret key performance metrics (CTR, CPC, CVR, CPL, ROAS, etc.) Proactively identify and resolve performance bottlenecks Recommend A/B tests across ads, landing pages, and funnel structure Cross-Functional Leadership: Collaborate with content, design, and development teams to execute strategy Manage and coordinate freelancers or junior resources to ensure campaign quality Set up internal SOPs and scalable workflows for campaign operations Platform Expertise: Stay current on platform algorithm changes and apply best practices Handle pixel tracking, attribution, audience targeting, and retargeting strategies Implement conversion tracking across channels and troubleshoot discrepancies Requirements: Must-Haves: 3-5 years of experience in performance marketing with direct exposure to Google Ads and Meta Ads Proven success managing multiple client campaigns simultaneously Strong understanding of ad platforms, audience segmentation, tracking, and optimization Experience working in or with service businesses, B2B or ecommerce (Shopify experience is a plus) Ability to independently manage strategy, client communication, and execution oversight Technical & Analytical: Comfortable reading and interpreting analytics tools (GA4, Meta Ads Manager, Google Ads, Looker Studio) Hands-on knowledge of Pixel setup, UTM tracking, attribution models Skilled in A/B testing, performance forecasting, and using performance data to make decisions Soft Skills: Strong communication and stakeholder management skills Able to take ownership and drive projects end-to-end with minimal supervision Strategic mindset and problem-solving orientation Bonus: Knowledge of CRO frameworks and tools (Hotjar, Clarity, etc.) Familiarity with AI tools, automation workflows, or marketing integrations (e.g., HubSpot, Zapier) Google Ads and/or Meta Blueprint certifications
Posted 3 months ago
2 - 7 years
3 - 5 Lacs
Chennai
Work from Office
We're looking for a sharp, data-driven Performance Marketing Specialist to join our in-house team. This on-site role requires someone who thrives on numbers, understands creative performance, and has the clarity to build high-converting journeys from ad click to checkout. You'll be responsible for managing paid marketing campaigns across Meta, Google, and other performance channels with the goal of driving measurable ROI. Key Responsibilities: Plan, launch, and optimize ad campaigns across Meta Ads, Google Ads (Search, Shopping, Display, YouTube), and more. Analyze performance metrics ( ROAS, CTR, CPA , etc.) to make data-backed optimizations. Develop creative concepts and write ad copies independently to minimize dependency on the content team. Coordinate with the design team to produce visuals based on strong creative briefs. Structure and ideate high-conversion landing pages. Manage GA4, Google Tag Manager, Pixel tracking. Leverage CRO techniques to improve campaign performance and user experience. Conduct A/B testing and audience targeting experiments. Generate reports and actionable insights using analytics tools. Required Skills & Qualifications: 2+ years of performance marketing experience ( e-commerce preferred ). Proficiency in Meta Ads Manager, Google Ads, automation and retargeting strategies. Strong knowledge of GA4 , Google Tag Manager and Pixel tracking. Excellent visualization skills to conceptualize static/video creatives. Expertise in conversion rate optimization (CRO) and data-driven decision-making. Strong written communication for crafting ad copies. Proficiency in budget planning, bid strategy optimization, and audience segmentation. Analytical mindset with a focus on campaign ROI and conversion funnels. Experience with tools like Google Sheets/Excel, Microsoft Clarity, Hotjar, or similar. Nice to Have: Certification in Google Ads/Facebook Blueprint is a plus. Prior experience in a product-based D2C brand is preferred. What We Offer: A dynamic and collaborative work environment. Competitive salary + performance-based incentives (TBD post skill assessment and interview). Opportunities for career growth and professional development. Exposure to exciting projects and campaigns in the e-commerce space. Get surrounded with the latest and greatest in Mobile tech. Location: Poonamallee High Road, Purasaiwalkam. Near Egmore Suburban and Metro Station. Google Map Location: https://goo.gl/maps/pAFQLEtsjdwjP3fe7
Posted 3 months ago
3 - 8 years
3 - 8 Lacs
Gurugram
Work from Office
Lead projct execution across clients&practice teams Plan,optimise&implement digital ad campaign strategies for clients Suggest&develop new campgns across multiple channels Analyse performance data to derive insights, optimse campgns&ensure strong ROI Required Candidate profile Expert in campaign strategy, execution& optimization across all platforms Knowledge of audience segmentation, targeting &media planning Team Leader, Strong analytical, reporting& presentation skills
Posted 3 months ago
2 - 7 years
2 - 4 Lacs
Mumbai Suburbs
Work from Office
Role & responsibilities :- We are looking for an experienced E-commerce Manager to drive online sales, optimize digital marketing, and manage marketplace operations for our jewelry brand. The ideal candidate should have expertise in D2C platforms, marketplaces (Amazon, Flipkart, Myntra, Nykaa etc.), digital marketing, and customer experience . Key Responsibilities: E-commerce Operations Manage website (Shopify/Magento), product listings, inventory, and fulfillment. Marketplace Management – Optimize product performance on Amazon, Flipkart, Myntra, and others. Digital Marketing & SEO – Run paid ads (Google, Meta), influencer collaborations, and organic SEO. Customer Engagement – Improve retention through email marketing, CRM tools, and loyalty programs. Analytics & Reporting – Track KPIs, analyze traffic, and generate performance reports. Requirements: 3-7 years of experience in e-commerce & digital marketing (preferably in jewelry/luxury retail). Strong knowledge of Google Ads, Meta Ads, SEO, and marketplaces . Experience with Shopify, or similar platforms . Analytical mindset with expertise in Google Analytics & CRM tools . Passion for jewelry trends and online retail strategies.
Posted 3 months ago
2 - 3 years
3 - 5 Lacs
Mumbai
Work from Office
1. Proven experience of 2 year in managing and optimizing digital campaigns 2. Proficiency in advertising platforms (Ex. Google Adwords - Search, Display, Youtube, Discovery, Facebook Ad Manager, LinkedIn, Ecommerce) and campaign management & Tracking tools 3. Present campaign performance reports and insights to internal and external teams communicating the results and impact of campaigns 4. Analysis campaign performance to identify opportunities for improvement and provide actionable recommendations 5. Monitor campaign performance, including key performance indicators (KPIs) and overall effectiveness
Posted 3 months ago
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