Digital Marketing Manager

Position Overview

As a Digital Marketing Manager specializing in the Jewelry category, you will be responsible getting

quality traffic to the website/mobile and CAC is the core metric. You will be closely working with the

founder to strategize Marketing Campaigns across channels.

Core Responsibilities:

As a Digital Marketing Manager, you will be a core part of our marketing & growth team. Basic

Expectation is that you love spending good amount of time on the ads dashboard, play with it and

optimize campaigns for best ROAS. Your responsibilities will include:

• KPIs include Website/Mobile Conversions, CAC, MAU, DAU, Stickiness, Purchase Cohort
• Planning, executing, measuring, and reporting on performance across categories, brands and platforms (Meta and Google majorly)
• Accountable for revenue, spends, visits, ROAS and conversion rate
• Utilize strong analytical ability to optimize performance on all channels
• Targeting, segmenting, campaign analysis and cohort analysis
• Coordinate for creative and content direction for all customer touch points
• Identify trends, insights, and new audiences to experiment and run A/B tests with
• Plan and execute launches of new brands and collections
• Collaborate internally with the team and business stakeholders to understand the business, brands and ideate creative strategies
• Collaborating with agency partners to execute campaigns on (but not limited to) Facebook, Instagram, Google Display, YouTube, Snapchat, Apple, Programmatic

Desired Qualifications:

• B.Tech, Bachelor's degree in Business Administration, Marketing, or related field;
• 5-8 years experience working in Digital Marketing Agencies/Roles in e-commerce

Marketplaces

• Deep understanding of digital environment and tools such as FB ads manager, Google ads,

DV 360

• Up to date with the latest trends and best practices in online marketing and measurement
• Ability to think strategically, analyze data, and drive results.
• Creative thinker with a passion for innovation and continuous improvement.

What is in it for you:

• Very high ownership role in a fast-paced environment
• Closely work with the founder & a super passionate team of people in building Eternz
• Competitive salary commensurate & wealth generation through ESOPs
• Fast career growth & appraisals
• A dynamic and collaborative work environment- No hierarchy/Politics!
• Health insurance

Additional Details:

• We are an early-stage start-up and valuable achievements take time & efforts. And

hence it is a 6 day work week & we strongly believe there is no substitute for hard

work & passion!

• We believe in speaking to customers regularly to build Eternz the right way and in

being hands on with respect to every role

• Location:HSR, Bangalore

Website: www.eternz.com