Meta ad specialist

Company Description At SocialGrade, we are digital storytellers, engagement architects, and growth catalysts, crafting data-driven strategies that transform scrolling into sales and brands into icons. We offer tailored campaigns across major and emerging social platforms, produce captivating content, and master precision-targeted paid advertising to maximize ROI. Our team's real-time insights and dedication to authentic community building turn audiences into loyal brand ambassadors. We stay ahead of trends, ensuring your social media presence drives business growth with increased engagement, qualified leads, and measurable advancements. Role Description This is a full-time hybrid role for a Meta Ad Specialist at SocialGrade, based in Mumbai, with some work-from-home flexibility. The Meta Ad Specialist will be responsible for planning, creating, and managing high-performing paid advertising campaigns on Meta platforms. Day-to-day tasks include developing ad strategies, optimizing campaigns based on performance analytics, conducting audience research, and collaborating with the content team to ensure cohesive messaging. The role also involves tracking ROI, preparing performance reports, and staying updated on industry trends and platform updates. Qualifications Expertise in Paid Advertising on Meta platforms, including Facebook and Instagram Skills in Campaign Management, Ad Strategy Development, and Audience Targeting Proficiency in Analytics, Performance Tracking, and Optimization Techniques Experience in Social Media Strategy, Content Coordination, and Creative Collaboration Strong understanding of trends within the digital marketing landscape Excellent written and verbal communication skills Ability to work independently and as part of a team in a hybrid work environment Bachelor's degree in Marketing, Business, Communications, or a related field Experience in a fast-paced agency environment is a plus Show more Show less