Mediamasters mWizards 5.0 Professioanl

Job Description

Role Summary and Impact Skills and Experience At WPP Media, we believe in the power of our culture and our people. It s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media s shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. Non-Biddable (Offline & Digital): Get exposed to Traditional media platforms - TV, Radio & Print and internal Reporting and Dashboarding tools. Introduction to Media Planning, Buying, Implementation, Campaign Maintenance & Campaign closure. Work on planning tools - BARC/YUMI, RAM, IRS/ Clear decision. Understanding and usage of Planning tools including Digital Build domain understanding on Load analysis, Channel/program performance. Biddable (Search, Social , E-Commerce & Programmatic) : Understand the basics of platforms & also understand the marketing objective of the brands. Get exposed to one or more practices amongst - Search, Social, E-Comm and Programmatic Develop capabilities to translate theory into practice. Understand the basics of campaign structure while executing search / social / programmatic / ecomm campaigns. Work on Keyword & Audience research, assessment & preparing a commentary on findings and understand steps to create an effective campaign report. What will you need: Graduate/Postgraduate in mass communication, BMM/BMS - Any stream (Open to 2024 & 2025) Relevant experience of 0 to 1 year/certification in Digital Marketing with Google analytics understanding would be an added advantage. Analytical bent of mind with a knack for data and number crunching. Strong written and oral communication skills, ability to communicate effectively with nontechnical business users as well as technical counterparts. Collaborative and able to work in a team environment. Curiosity and keen to learn, with an interest in the digital industry. Good problem solver. Self-starter and ability to self-direct.