Group Head

Job Description

Description Position at EssenceMediaCom EssenceMediacom is an agency of GroupM, the world s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Group Head - Strategy to join us. In this role, you will be part of the central strategy team, based out of Mumbai. At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us. Reporting of the role This role reports to: Sr. Business Director - Strategy 3 Best things about the job: Drive audience and cultural insights that help inform the media and partnership investments for FMCG client Exposure to best of tools and partnership eco-system that enables data -driven insights, and constantly lear n ing about new innovation oppurtunities Best practices and case studies from GroupM In this role, your goals will be: In three months: Understand the brand portfolio, competition set, current research and studies and client requirements Ability to r ead both structured data (brand health, media investments) and unstructured data ( Youtube comments, social posts) to craft an understanding of what is relevant for brand and its strength and weaknesses Use social listening and 3 rd party tools to craft reports and studies that address requirements - eg: GenZ media trends, analysing category conversations around themes like festivals or tracking and monitoring current campaigns In six months: You would be the go-to expert on any kind of audience and cultural insights which will help planners and clients to better create media plans and partnerships Understand the specific cohorts related to the client business and go deep on how to address them in media and communication Set up cadence and structures for brand reporting on social listening, insights, cultural oppurtunities Collaborate with the necessary teams during the course of a campaign or an Annual Plan to create frameworks and provide point of view on new trends. In 12 months: Create a positioning and media map for client brands vs competition and improvement areas Recognised contributor adding value from qualitative and quantitative research to improve media plans (Eg: recommending a new platform, capitalising on a new trend) Responsibilities of the role: Custodian of all insights around a brand: brand tracks, consumer research from client, tool outputs Crafting the project scope, tools needed, and the content to be covered Ability to effectively present the work in a compelling storytelling manner. E xplore new methodologies, use of AI tools in audience and cultural understanding What you will need: Understanding of various qualitative and quantitative tools like TGI, GWI , Unmetric, Talkwalker etc Should have the capability of mining and articulating media/consumer insights. Understanding of media eco-system, cultural tentpoles - ability to craft POVs on how these can be leveraged by client (Eg: Emerging sports partnerships ) Minimum qualifications: MBA 5+ years of Qualitative / Quantitative Research experience Keen interest in consumer behaviour, media landscape, brands and marketing