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1.0 - 3.0 years
8 - 12 Lacs
Mumbai
Work from Office
Executive - Implementation Planning, GOC About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media s shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust . Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise . Role Summary and Impact As part of the Global Operations Centre (GOC) , you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for an Executive - Implementation Planning who will: Develop strong relationships with Client Servicing and Activation teams to facilitate flawless execution of plans. Communicate effectively across all levels of the team and across all practices regular check ins with the team. Support Media Planning Managers to ensure the smooth delivery of campaigns and their performance against agreed outcomes. Conduct research and compile data to guide and support planning and optimization recommendations. Compile and validate creative specs. Collaborate with creative agency partners to ensure deadlines are met. Collaborate with Activation teams to complete the detail of the plan in Olive. Create trafficking sheet templates and collaborate with Ad Operations through campaign launch. Prepare data for reporting and analysis. Support the team in making optimization recommendations. Assist in the management of testing plans for assigned campaigns. Contribute to internal case studies for the sharing of learning and best practice. Meet with vendors and attend presentations to build knowledge of the media landscape. Skills and Experience Media Planning are experts on the paid media landscape and how consumers interact with it. We architect and steward holistic media plans throughout their lifecycle, owning the creation of overall plans, cross-channel budget allocation, in-flight cross-channel optimization & reporting and post-campaign analysis. We are our clients key contacts for a unified view across all aspects of their campaigns, narrating the story of the campaign from planning recommendation through to PCA. Bachelors degree in marketing, advertising, business, or a related field. 1-3 years of B2B program marketing experience, preferably in the technology field; enterprise infrastructure software marketing experience is a huge plus Knowledge of media planning principles, techniques, and best practices across various channels (digital & social) Familiarity with media buying, negotiation, and contract management. Problem-solving skills and ability to think outside of the box for creative solutions Computer literate with good skills in all basic Office programs (including Excel) Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams. Creative thinking and problem-solving abilities. A passion for everything media and advertising, coupled with a continued desire to expand your knowledge Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include access to internal learning platforms, certifications, and training sessions, life insurance, wellness programs, significant paid time off, preferential partner discounts, employee mental health awareness day, and more. Research shows that candidates from underrepresented backgrounds often dont apply for roles if they dont meet all the criteria. At WPP Media, we strongly encourage you to apply if you re interested, wed love to know how you can positively impact our team with your experience! As an Equal Opportunities Employer, we believe that diversity is vital and positively influences the environment in which we operate. We are committed to fostering a diverse and inclusive work environment that is free of discrimination, harassment or bullying. Race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status or disability status have no bearing on our hiring decisions, and we encourage all applicants. We view everyone as an individual and we understand that inclusion is more than just diversity - it s about belonging. We celebrate the fact that everyone is unique and that s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with. We believe the best work happens when were together, fostering creativity, collaboration, and connection. Thats why we ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please read our Privacy Notice ( https: / / www.wppmedia.com / pages / privacy-policy ) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted.
Posted 2 months ago
4.0 - 7.0 years
20 - 25 Lacs
Gurugram
Work from Office
The purpose of this role is to provide support to the senior team, taking responsibility for all administrative tasks within the team to ensure campaigns run smoothly and to plan. Job Description: The purpose of this role is to: Effectively runs the day-to-day planning on key accounts. Builds and develops media owner relationships in order to drive market leading planning for clients. Works with other departments to ensure a campaign goes live on time through the use of best practice and adherence to Service Level Agreement s. Uses understanding of commercial opportunities and trading focuses to ensure investment is guided towards the most appropriate partners. Create, manage and co-ordinate the implementation of digital media plans to achieve campaign objectives. Track digital campaign performance and maintain post evaluations of all key campaigns executed and provide recommendations. Prepare and deliver presentations. Monitor Market trends and identify new digital opportunities and advertising spaces. Perform ad-hoc and other job-related duties as assigned. A bit about you: At least 4-7 years of Agency experience in Digital advertising. Good knowledge of Display, Paid Search and Paid Media Advertising with hands on experience on Google Ads, Meta Ads, LinkedIn & X(Twitter) Ads. Experience with campaign management and ad serving technology like Sizmek & Google Analytics Well versed with tools such as SimilarWeb, ComScore, etc. Organizational and time management skills. Location: Gurugram Brand: Carat Time Type: Full time Contract Type: Permanent
Posted 2 months ago
4.0 - 6.0 years
8 - 12 Lacs
Mumbai
Work from Office
The purpose of this role is to provide support to the senior team, taking responsibility for all administrative tasks within the team to ensure campaigns run smoothly and to plan. Job Description: The purpose of this role is to: Effectively runs the day-to-day planning on key accounts. Builds and develops media owner relationships in order to drive market leading planning for clients. Works with other departments to ensure a campaign goes live on time through the use of best practice and adherence to Service Level Agreement s. Uses understanding of commercial opportunities and trading focuses to ensure investment is guided towards the most appropriate partners. Create, manage and co-ordinate the implementation of digital media plans to achieve campaign objectives. Track digital campaign performance and maintain post evaluations of all key campaigns executed and provide recommendations. Prepare and deliver presentations. Monitor Market trends and identify new digital opportunities and advertising spaces. Perform ad-hoc and other job-related duties as assigned. A bit about you: At least 4-6 years of Agency experience in Digital advertising. Good knowledge of Display, Paid Search and Paid Media Advertising with hands on experience on Google Ads, Meta Ads, LinkedIn & X(Twitter) Ads. Experience with campaign management and ad serving technology like Sizmek & Google Analytics Well versed with tools such as SimilarWeb, ComScore, etc. Organizational and time management skills. Location: Mumbai Brand: Carat Time Type: Full time Contract Type: Permanent
Posted 2 months ago
2.0 - 4.0 years
6 - 7 Lacs
Mumbai
Work from Office
Description Senior Executive Implementation Planning , GOC About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media s shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust . Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise . Role Summary and Impact As part of the Global Operations Centre (GOC) , you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for a Senior Executive Implementation Planning who will: Develop strong relationships with Client Servicing and Activation teams to facilitate flawless execution of plans. Communicate effectively across all levels of the team and across all practices. Support Media Planning Managers to ensure the smooth delivery of campaigns and their performance against agreed outcomes. Conduct research and compile data to guide and support planning and optimization recommendations. Compile and validate creative specs. Collaborate with creative agency partners to ensure deadlines are met. Collaborate with Activation teams to complete the detail of the plan in Olive. Create trafficking sheet templates and collaborate with Ad Operations through campaign launch. Prepare data for reporting and analysis. Support the team in making optimisation recommendations. Assist in the management of testing plans for assigned campaigns. Contribute to internal case studies for the sharing of learning and best practice. Meet with vendors and attend presentations to build knowledge of the media landscape Skills and Experience Media Planning are experts on the paid media landscape and how consumers interact with it. We architect and steward holistic media plans throughout their lifecycle, owning the creation of overall plans, cross-channel budget allocation, in-flight cross-channel optimization & reporting and post-campaign analysis. We are our clients key contacts for a unified view across all aspects of their campaigns, narrating the story of the campaign from planning recommendation through to PCA. Bachelors degree in marketing, advertising, business, or a related field. 2-4 years of B2B program marketing experience, preferably in the technology field; enterprise infrastructure software marketing experience is a huge plus In-depth knowledge of media planning principles, techniques, and best practices across various channels (digital & social) Familiarity with media buying, negotiation, and contract management. Strong analytical skills and ability to interpret data and metrics to make data-driven decisions. Proficiency in using media planning and tracking tools (Marketo, Convertr or Data Studio is a plus) Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams. Computer literate with good skills in all basic Office programs (including Excel) Creative thinking and problem-solving abilities. A passion for everything media and advertising, coupled with a continued desire to expand your knowledge Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include access to internal learning platforms, certifications, and training sessions, life insurance, wellness programs, significant paid time off, preferential partner discounts, employee mental health awareness day, and more. Research shows that candidates from underrepresented backgrounds often dont apply for roles if they dont meet all the criteria. At WPP Media, we strongly encourage you to apply if you re interested, wed love to know how you can positively impact our team with your experience! As an Equal Opportunities Employer, we believe that diversity is vital and positively influences the environment in which we operate. We are committed to fostering a diverse and inclusive work environment that is free of discrimination, harassment or bullying. Race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status or disability status have no bearing on our hiring decisions, and we encourage all applicants. We view everyone as an individual and we understand that inclusion is more than just diversity it s about belonging. We celebrate the fact that everyone is unique and that s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with . We believe the best work happens when were together, fostering creativity, collaboration, and connection. Thats why we ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please read our Privacy Notice ( https: / / www.wppmedia.com / pages / privacy-policy ) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted.
Posted 2 months ago
1.0 - 3.0 years
3 - 5 Lacs
Mumbai
Work from Office
Description Executive Implementation Planning, GOC About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media s shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust . Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise . Role Summary and Impact As part of the Global Operations Centre (GOC) , you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for an Executive Implementation Planning who will: Develop strong relationships with Client Servicing and Activation teams to facilitate flawless execution of plans. Communicate effectively across all levels of the team and across all practices regular check ins with the team. Support Media Planning Managers to ensure the smooth delivery of campaigns and their performance against agreed outcomes. Conduct research and compile data to guide and support planning and optimization recommendations. Compile and validate creative specs. Collaborate with creative agency partners to ensure deadlines are met. Collaborate with Activation teams to complete the detail of the plan in Olive. Create trafficking sheet templates and collaborate with Ad Operations through campaign launch. Prepare data for reporting and analysis. Support the team in making optimization recommendations. Assist in the management of testing plans for assigned campaigns. Contribute to internal case studies for the sharing of learning and best practice. Meet with vendors and attend presentations to build knowledge of the media landscape. Skills and Experience Media Planning are experts on the paid media landscape and how consumers interact with it. We architect and steward holistic media plans throughout their lifecycle, owning the creation of overall plans, cross-channel budget allocation, in-flight cross-channel optimization & reporting and post-campaign analysis. We are our clients key contacts for a unified view across all aspects of their campaigns, narrating the story of the campaign from planning recommendation through to PCA. Bachelors degree in marketing, advertising, business, or a related field. 1-3 years of B2B program marketing experience, preferably in the technology field; enterprise infrastructure software marketing experience is a huge plus Knowledge of media planning principles, techniques, and best practices across various channels (digital & social) Familiarity with media buying, negotiation, and contract management. Problem-solving skills and ability to think outside of the box for creative solutions Computer literate with good skills in all basic Office programs (including Excel) Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams. Creative thinking and problem-solving abilities. A passion for everything media and advertising, coupled with a continued desire to expand your knowledge Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include access to internal learning platforms, certifications, and training sessions, life insurance, wellness programs, significant paid time off, preferential partner discounts, employee mental health awareness day, and more. Research shows that candidates from underrepresented backgrounds often dont apply for roles if they dont meet all the criteria. At WPP Media, we strongly encourage you to apply if you re interested, wed love to know how you can positively impact our team with your experience! As an Equal Opportunities Employer, we believe that diversity is vital and positively influences the environment in which we operate. We are committed to fostering a diverse and inclusive work environment that is free of discrimination, harassment or bullying. Race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status or disability status have no bearing on our hiring decisions, and we encourage all applicants. We view everyone as an individual and we understand that inclusion is more than just diversity it s about belonging. We celebrate the fact that everyone is unique and that s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with. We believe the best work happens when were together, fostering creativity, collaboration, and connection. Thats why we ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please read our Privacy Notice ( https: / / www.wppmedia.com / pages / privacy-policy ) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted.
Posted 2 months ago
8.0 - 10.0 years
45 - 50 Lacs
Gurugram
Work from Office
Location(s): India City/Cities: Gurugram Travel Required: 00% - 25% Relocation Provided: Yes Job Posting End Date: July 30, 2025 Shift: Job Description Summary: At The Coca-Cola Company, our Brand Managers craft a vision for the future of our brands. We re seeking someone who has a thirst for building brands and can look beyond today and create a vision for where our brands can be tomorrow. Our incumbent will persuade and inspire others and understand the lifetime value a strong brand foundation can bring. We ve got the resources; you bring the ideas and execute the strategies that deliver cutting-edge excellence in ingredients, innovation, design and marketing. Position Overview: Lead the development of the most important pillar for Hydration category: Created a roadmap for doubling system profitability through topline growth from improving mix of profitable packs and innovations. Develop an accretive innovation pipeline by testing for consumer desirability, technical feasibility and financial viability. Function Related Activities/Key Responsibilities: Category Management Lead the category strategy for brand Kinley utilizing consumer, category, commercial and industry insights to create winning long-term plans with short-term positive impact for the business. Deliver profitable, sustainable volume growth in the category, while ensuring continuous improvement of the long-term value for the brands across all markets. Develop integrated marketing plans and outstanding execution in the marketplace. Drive commercialization of brand positioning, innovation, consumer communications/messaging and shopper marketing to deliver brand objectives via clear direction/guidance and effective resource allocation decisions Identifies proactive opportunity (volume, profit, connections, assets), competitive benchmarking and insight-based strategy development on existing portfolio. Consumer Research & Insights Develops comprehensive understanding of the brand s consumer base, their attitudes and behaviours to formulate the appropriate integrated consumer marketing and communication programs Assess attractive local consumer opportunities that are currently untapped by the Company by leveraging consumer research in order to identify new volume and profit growth areas (e.g., new beverage sub-categories, new packaging opportunities, new merchandise categories, new channels of distribution to sell licensed merchandise). Stakeholder Management Partner with internal (e.g. R&D, Supply Chain, Commercial, Zones) and external (e.g. customers, bottlers, suppliers) stakeholders to develop new and/or improved products, packaging and programs to meet consumer needs, deliver against brand strategies and drive System value/business objectives Develop and communicate written briefs for use by agencies or suppliers (e.g., creative, advertising, packaging, product development, media, consumer promotions, merchandising, licensed or speciality merchandise, etc.) to direct their work activities to generate concepts for effective execution Leads and participates in key global/regional projects to ensure maximum synergy across markets. Education Requirements: Masters in Business / Marketing / Communications or related field required; Related Work Experience: Overall 8-10 years of experience in a previous marketing role; preferably a stint in a brand management role with the ability to steward brand initiatives designed to deliver business and brand objectives through the path to purchase (consumer content to in-store execution) Functional Skills: Knowledge of syndicated sources (e.g., AC Nielsen, IRI, CCT+, Home Scan) used in the analysis of trended consumer and volume dynamics, as well as knowledge of procedures used to drive increases in volume and brand equity (e.g., marketing programs, licensed/speciality merchandise and/or properties) are needed. Must possess the ability to apply basic marketing concepts (e.g., brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) used in the development of marketing plans. Skills: Analytical Thinking, Brand Architecture, Brand Positioning, Channel Management, Competitive Assessments, Consumer Segmentation, Creative Process, Digital Media Strategy, Group Problem Solving, Leadership, Marketing Strategies, Media Planning, Quantitative Research, Social Media Strategies, SWOT Analysis Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Posted 2 months ago
3.0 - 7.0 years
0 Lacs
haryana
On-site
Affnet Media is a leading affiliate network in India, connecting top global brands with a network of over 10,000 affiliates and more than 250 advertisers on web and mobile platforms. We specialize in delivering high-quality leads, sales, installs, and traffic through various traffic sources. We are currently looking for an experienced Media Buying Candidate with a strong background in International Lead Generation Campaigns. The ideal candidate should have expertise in Google Ads, Meta Ads, Bing, and preferably experience with platforms like Taboola, Propeller Ads, and similar tools. Responsibilities: - Campaign management: Create, monitor, and optimize ad campaigns, including paid search landing pages and display campaigns. - Performance analysis: Analyze campaign performance, metrics, and effectiveness to enhance return on investment (ROI). - Campaign strategy: Develop PPC strategies to boost online visibility, research competition, and stay updated on industry trends. - Reporting: Prepare performance reports and provide recommendations for campaign enhancements. - Collaboration: Collaborate with a team of marketers, engineers, and other Google Ads specialists. - Creating ad accounts, tracking digital campaign performance, monitoring market trends, conducting keyword research, creating ad copy, and implementing bidding strategies. Qualifications: - Media Planning and Communication skills. - Social Media Marketing and Social Media Optimization (SMO) skills. - Experience in media buying for CPS and Lead Generation International Offers. - Strong analytical and problem-solving abilities. - Minimum of 3 years of experience in the same domain. Join us at Affnet Media, where you will be part of a dynamic team working on cutting-edge campaigns and driving results for our clients. Apply now and take your media buying expertise to new heights with us!,
Posted 2 months ago
4.0 - 8.0 years
0 Lacs
karnataka
On-site
As a Senior Manager- Ad Sales at Zepto, located in Bangalore, Karnataka, India, you will play a pivotal role in driving the company's growth through media planning, performance marketing, business development, growth strategy, T2T Connects, and CXO Engagements. With 4-6 years of B2B sales experience, you will be responsible for managing internal and external relationships, building new customer relationships, and working with digital-first advertisers and media agencies. Your expertise in advertising sales, account management, and client services will be key in achieving success in this role. Founded in 2021 by Aadit Palicha and Kaivalya Vohra, Zepto is India's fastest-growing e-grocery company valued at $1.4 Billion. With a recent Series-E fundraise of $200 Million from global investors, Zepto is revolutionizing the Indian grocery segment. Headquartered in Bangalore and present across 10 major cities, Zepto delivers a wide range of products to Indian homes within 10 minutes, including fresh fruits, vegetables, daily essentials, and a cafe offering. Your responsibilities will include developing and executing a customer-led growth strategy, building engagement with C-Level executives, educating key advertisers, deepening customer relationships, and identifying partnership opportunities for large-scale creative solutions. You will need to demonstrate a consultative style, excellent communication skills, and the ability to operate at the C-Level. A strong knowledge of programmatic display, search, and ecommerce will be beneficial for this role. Joining Zepto means being part of a blitzscaling journey unlike any other startup. You will have the opportunity to be a flagbearer for the financial process and contribute to Zepto's ambitious growth path. If you are a self-motivated individual who excels in autonomous work environments and is highly goal-oriented, this role is perfect for you.,
Posted 2 months ago
8.0 - 12.0 years
9 - 13 Lacs
Bengaluru
Work from Office
Job Purpose To be responsible for marketing of Linen Club Exclusive outlets to ensure high footfalls and repeat, thus achievement of Retail sales numbers in the region of Tamil Nadu. Job Context & Major Challenges Job Context: Linen Club has been expanding its retail network and currently runs around 190 Exclusive outlets. Job Challenges: Most of the stores are Franchisee owned franchisee operated. Therefore, ensuring a seamless consumer experience requires well defined KPIs and very close working with franchisees Linen is still a niche category. So, getting new customers into the store is the biggest task and challenge for the role holder Key Result Areas KRA (Accountabilities) (Max 1325 Characters) Supporting Actions (Max 1325 Characters) KRA1 Retail Business Delivery Ensure achievement of net sales targets (Val/ Vol) KRA2 Loyalty Program Manage loyalty program to ensure all KPIs are met and improved Handle the CRM agency - Capillary Formulate and execute store wise offer and tactical campaigns Integrate multimedia like WhatsApp and Digital for better reach to loyalty base Optimise processes with usage of data analytics, reporting and action basis analysis KRA3 EBO Marketing Support Plan store wise execution of Seasonal Campaigns (Linen Utsav, Pujo, Diwali, Onam, Pongal) - as per budget and withing timelines Conduct hyperlocal targeted activations and offer BTL Support to the EBOs Handle activities like In-Store Radio (Music selection, promos & monitoring) Monitor EBO digital presence through FB/Insta/Google Local Manage vendors and activities like vendor registration, PO and bill submissions and manage the Linen Club gift card program KRA4 New Store Opening Activations Handle budget planning, media planning, buying, BTL activities and execution Ensure effective launch activation, Event and PR management for COCO/COFO stores KRA5 Analytics Handle Monthly RSM dashboard and discussion Conduct monthly reviews and key franchisee quarterly discussions KRA6 Apparel Business Support Handle catalogues and collection photoshoots Execute tradeshows and offer modern trade support - Shoppers Stop & Brand factory activations
Posted 2 months ago
4.0 - 6.0 years
6 - 8 Lacs
Bengaluru
Work from Office
Position: Manager Media Planning & Buying Heading the functional role, we are looking for a strategic thinker with a love of media and advertising. In this position, you would create, execute and manage successful media plans that support our client's goals and financial restrictions. You would also conduct market research and data analysis to pinpoint target audiences and find effective advertising mediums including emerging media to reach them. You would also negotiate media costs and placements to ensure cost-effective campaigns with the highest return on investment. Proficient in using media planning tools and software and have a deep understanding of the advertising industry and its trends. Responsibilities: • Possess hands-on expertise in TV, OOH media, Print, and Radio. • Proficient in media planning tools like YUMI (TV Planning Tool), AIS (formerly AdEx), IRS, ABC, and other media research and measurement tools. • Understand Digital and emerging media trends, along with their role in the consumer journey. • Manage Media Planning, Buying, and Campaign Execution for brands. • Ensure timely invoicing of campaigns and maintain billing accuracy. • Track and measure campaign performance based on agreed KPIs. • Build and maintain relationships with media partners, vendors, and other key stakeholders. • Conduct competition analyses, tactical planning, mid-term evaluations, post-campaign evaluations, and create comprehensive campaign evaluation reports. • Contribute to new client pitches by providing relevant data, content, strategies, and insights. • Creative approach to exploring innovative media and communication methods. • Work closely with our creative and account teams to ensure that media plans align with client goals and messaging, • Manage and mentor team members to support their career growth and development. Qualifications & Skills: • 4 to 5 years of experience in Media or Advertising. • Bachelor’s or Master's degree in Marketing, Communications, or a related field. • Strong verbal, written and presentation skills. • Organizational and multitasking skills. • Proficient in Excel and PowerPoint.
Posted 2 months ago
1.0 - 2.0 years
5 - 6 Lacs
Bengaluru
Work from Office
As an Associate Manager in the Media Buying & Planning team, you will play a pivotal role in negotiating optimal rates with vendors, meticulous planning, strategic thinking ensuring flawless execution of media campaigns, and identifying new opportunities. This role requires a proactive approach in bridging the gap between clients and media vendors, achieving monthly targets, and evaluating program results for optimization.
Posted 2 months ago
15.0 - 18.0 years
45 - 50 Lacs
Mumbai
Work from Office
Job Title: Media COE Global Lead Job Type: Permanent, Full-time Function: Media Business: Godrej Consumer Products Limited Location: Mumbai, Maharashtra, India About Godrej Industries Group (GIG) Godrej Consumer Products is a leading emerging markets company. As part of the over 125-year young Godrej Group, we are fortunate to have a proud legacy built on the strong values of trust, integrity and respect for others. At the same time, we are growing fast and have exciting, ambitious aspirations. About Godrej Consumer Products Limited (GCPL) Godrej Consumer Products is a leading emerging markets company. As part of the over 125-year young Godrej Group, we are fortunate to have a proud legacy built on the strong values of trust, integrity and respect for others. At the same time, we are growing fast and have exciting, ambitious aspirations. https://www.godrejcp.com/ About the role GCPL has been increasing investments on brands, with advertising spends having grown 2.5X in the last 4 years (now in the top 10 advertisers in India, similar increase across other key countries). The media function is run through a global team based out of Mumbai and is split into 2 teams: Center of Excellence- COE (partners with category teams in India and consults other countries on media planning) Center of Operations and Planning (partners with the media agency in India and across GCPL markets to operationalise media plans, media buys, agency commercials and audits) Media COE has 2 key KPIs for driving media reach: Marketing must wins (translating business problems into media solutions deaveraged at granular cell i.e. market*demo level, understanding competitive activity, brand challenges, category nuances) Winning with consumers (identifying key media trends of consumers such as media attention, reaching media dark audiences etc.) and incorporating these into the media planning product Few things that are exciting about this role : Truly partner marketing teams to solve business and brand problems with access to all business data on sales, distribution, commerce, brand health etc. Work in an agile and challenging marketing environment that is constantly seeking ahead of the curve thinking Global role: operations span 9 categories in India and 15+ countries globally A structured breakdown of the tasks for COE: 1. Brand Understanding: Gain a comprehensive understanding of each brands target group (TG), markets, source of growth (SOG), SWOT analysis, and competition details from the Brand/Marketing team. 2. Brand Task Input: Collaborate with the brand team to provide inputs for the brand tasks in various markets. (Note: This involves contributing insights based on brand understanding, not defining the tasks.) 3. Consumer understanding: Track consumer media consumption trends and build these back into GCPL s media product 4. Competition tracking: Track eyeball competition and emerging players in FMCG with a view to bringing in an outside-in view of media effectiveness and learning. 5. Media Solutions: Develop media solutions that align with the brand tasks, ensuring there is a clear rationale for why these solutions will be effective. Enhance and maintain GCPL s proprietary media mix optimiser Anchor brand media planning at an annual, quarterly and monthly level Conduct experiments (where necessary) to test hypotheses/ascertain effectiveness of the solution being proposed 6. Implementation with COP Team: Work with the COP (Center of Operations and Planning) team to implement these media solutions and ensure alignment with the brand teams. 7. Monitoring and Course Correction: Track the movement of brand KPIs and make necessary adjustments to strategies if needed. Who are we looking for? Education: MBA in marketing/ media from a leading business school Experience: 15 plus years of media planning experience with exposure to TV and digital media. Knowledge of BARC YUMI/ TGI/ GWI. Proven track record of annual and monthly media planning strategy. Understanding of measurement frameworks, attribution models, sales and market research data. Significant exposure on any large FMCG marketer (either with the advertiser or at a media agency) Skills: Senior stakeholder management on strategic and thought leadership initiatives Presentation skills to leadership teams, with the ability to translate data into actionable solutions Perseverance to test and learn Leadership of a compact, dynamic team Collaboration across marketing, CMI, business transformation and other allied functions across countries What s in it for you? Be an equal parent Childcare benefits for the birthing parent, commissioning parent (in case of surrogacy) or adoptive parent, and their partners 6 months of paid leave for primary caregivers, flexible work options on return for primary caregivers 2 months paid leave for secondary caregivers Caregiver travel for primary caregivers to bring a caregiver and children under a year old, on work travel Coverage for childbirth and fertility treatment No place for discrimination at Godrej Gender-neutral anti-harassment policy Same sex partner benefits at par with married spouses Coverage for gender reassignment surgery and hormone replacement therapy Community partnerships and advocacy Persons with Disability (PwD) care We are selfish about your wellness Comprehensive health insurance plans, as well as accident coverage for you and your family, with top-up options Elder care for those who might need to extend support to senior family members Preventative healthcare support Outpatient Department (OPD) coverage, including vaccinations, dental, vision, etc. Uncapped sick leave Flexible work options, including remote working and part-time work Mental wellness and self-care programmes, resources and counselling Celebrating wins, the Godrej Way Structured recognition platforms for individual, team and business-level achievements Digital and offline instant recognition platforms An inclusive Godrej Before you go, there is something important we want to highlight. There is no place for discrimination at Godrej. Diversity is the philosophy of who we are as a company. And has been for over a century. It s not just in our DNA and nice to do. Being more diverse - especially having our team members reflect the diversity of our businesses and communities - helps us innovate better and grow faster. We hope this resonates with you. We take pride in being an equal opportunities employer. We recognise merit and encourage diversity. We do not tolerate any form of discrimination on the basis of nationality, race, colour, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status and ensure equal opportunities for all our team members. If this sounds like a role for you, apply now! We look forward to meeting you.
Posted 2 months ago
2.0 - 3.0 years
5 - 6 Lacs
Bengaluru
Work from Office
Role : Senior Executive - Marketing Mandate 2: Employees will have the freedom to work remotely all through the year. These employees, who form a large majority, will come together in their base location for a week, once every quarter Job Title: Senior Executive Marketing We are looking for a dynamic Senior Executive Marketing to spearhead comprehensive marketing strategies that align with business growth and city-level initiatives. This senior role requires collaboration across teams, including growth, media, and creative departments, and calls for strong leadership in managing large-scale marketing campaigns and business-driven solutions. About the Role: As a Senior Executive Marketing, you will be responsible for developing and executing impactful brand campaigns that drive business outcomes. You ll work closely with the Growth Team to analyze business contexts, numbers, and market trends, ensuring data-driven strategies. In collaboration with the Media Team, you will oversee the execution of campaigns and ensure accurate reporting. Additionally, you will write detailed creative briefs and manage the creative process with internal teams, while also offering marketing solutions that align with both national and city-level objectives. Key Responsibilities: Campaign Strategy: Work closely with the team on development and implementation of the brand marketing strategies that align with both national and city-specific business objectives. Cross-functional Collaboration: Collaborate with the Growth Team to understand business contexts, KPIs, and user insights, driving actionable marketing plans. Partner with the Media Team to manage execution, reporting, and media buying. Creative Brief Development: Write comprehensive creative briefs that provide clear direction for campaigns, aligning messaging with brand goals and market needs. Collaborate with the Creative Team to ensure top-quality execution. City Team Integration: Work in sync with city marketing teams to localize campaigns and solve region-specific marketing challenges. Marketing Innovation: Stay ahead of industry trends, bringing fresh, innovative ideas to enhance marketing outcomes. Vendor & Partner Management: Liaise with external vendors, agencies, and media partners to ensure seamless campaign execution. Desired Candidate: Experience: A minimum of 1-2 years in brand marketing, with proven experience in managing large-scale marketing campaigns across multiple channels (ATL, BTL, Digital). Skills: Creative problem-solving skills and the ability to think strategically in a fast-paced environment. Communication: Exceptional communication skills, both written and verbal, to convey clear, actionable briefs and ideas across departments. Industry Knowledge: Expertise in media planning, execution, and reporting. Familiarity with working closely with growth and business teams to align marketing efforts with business goals. Attributes: Proactive and results-driven. Adaptable with collaboration abilities. A strategic thinker with a growth mindset and passion for marketing innovation. .
Posted 2 months ago
13.0 - 18.0 years
1 - 5 Lacs
Bengaluru
Work from Office
About The Media Ant: The Media Ant is a 13-year-old platform for media discovery, planning, and execution of marketing campaigns. We aim to disrupt the traditional process of executing ad campaigns through a physical media agency and replace it with a self-serve advertising platform. The platform works equally well for both online and offline media. This platform will empower any advertiser, irrespective of their budget and level of marketing understanding, to be able to plan and launch a campaign. The Media Ant is the winner of various startup awards and is used by more than a million users every year. Please visit our website (www.TheMediaAnt.com) to learn more. Job Description: TheMediaAnt currently has three offices in Bangalore, Mumbai and Delhi. Bangalore being the headquarters. The teams in Mumbai and Delhi are largely sales teams. This role is towards building the Sports business at TheMediaAnt. As part of Sports Advertising, we primarily cover broadcasting on digital platforms such as JioStar, SonyLiv, and other OTT apps. On these platforms, our majority of our business is during IPL, while some business contribution is through other events like PKL, ISL, and other bilateral tournaments. In addition, we have small businesses in other sports advertising avenues such as In-Stadium branding, digital sports news platforms, sponsorship, and player endorsements. Daily, your key focus is on driving sales, fostering relationships with clients through a solution-driven approach for various Sporting events and build our Sports Advertising business. You will play a key role in expanding the customer base and cross-selling to existing customer on various opportunities in Sports Advertising while fostering a culture of excellence within the team. Education: MBA/masters degree Job Experience Required : 5+ years of B2B sales experience Day-to-Day Work: Sales Pipe Line building Create and lead GTM to identify the right brands, communication and build connections Set up meetings with existing clients/prospects to build new business and expand existing business Online research and other forms of research to identify potential advertisers Work towards retaining existing clients and expanding the share of wallet Develop and implement sales strategies to achieve revenue targets and add new brands Understand client requirements and provide data-led media planning approaches and solutions Manage a pipeline ensuring consistent and measurable growth toward meeting the revenue target Collaborate with internal teams to understand current trends, offers, and best practices which can then be shared with existing and potential clients Campaign Management Work with cross-functional teams to ensure the smooth execution of the marketing campaigns for you and your team Reporting and collecting feedback from the customers Follow up and take accountability for collection from the respective client Relationship Management Maintain a working relationship with the Key Accounts Work closely with the central team on process adoption, audit, and improvement areas Must-Have: 5+ years of experience in Sales or Business Development specifically in B2B domain and onboarding new clients (B2B segment) Experience in actively managing a sales funnel Experience in handling /managing at least 8-10 accounts at any given time Experience of doing annual sales of around 10 Cr+ and ability to close high value deals Analytical skill - understanding data & dashboards; adept at Excel/Google Sheets Experience of hiring, building and managing team Good to have: Has experience with Media selling Ability to collaborate with cross-functional teams to provide the right solution to customers and support the team in getting things done Soft Skills required Good at communication: Good verbal and written communication skills Collaboration and Relationship Building: Ability to collaborate across departments internally and build strong, lasting relationships with external partners Analytical Skills: Good with numbers and a working knowledge of Excel
Posted 2 months ago
5.0 - 10.0 years
50 - 55 Lacs
Mumbai
Work from Office
The Nexus Activation Specialist team creates an effective link between Campaign Delivery Team and Nexus Activation Specialists, Nexus Buying, Nexus mPlan , Nexus Digital AdOps and other Nexus Activation Specialist Teams. The Nexus Activation Specialist team ensures that briefs are reviewed with Campaign Delivery Team and set delivery expectations. Ensure creation and delivery of integrated media solution for every campaign. Also ensures that Nexus Activation Specialists meet the Agency Team & Clients expectations by achieving campaign KPIs timely, embedding operational excellence. 3 best things about the job: You have an influencing role in shaping and managing dynamic young Activation Specialists servicing some of the biggest brands in the region You are a part of proven, high-performance team with an excellent supporting network with development opportunities within GroupM India Opportunity to work as Activation Specialist on big categories and top advertisers in the region and extend your learning opportunities Measures of success: In 3 months: Understanding of Nexus cross-functional teams, their roles and responsibilities Involved from brief to implementation of campaigns for the aligned business Establish confidence in the team through your contribution and value adds while delivering plans to Campaign Delivery Team Involved in plan creation & execution for aligned businesses meeting day-to-day requirements Conduct governance team meetings towards achieving product & process adherence Co-ordination with CDT on updates/ revisions/ reviews as per aligned frequency Creating integrated media plans across TV, Press, Radio and Digital I/O Buys In 6 months: Handle tactical and implementation planning independently with the team, ensure delivery of KPI as aligned Provide integrated media planning solution for new campaigns Lead the Activation specialist team in meeting the strategy, planning, execution, and reporting requirements Master the art of optimization and prioritization of workflow in case of activity load being higher than team bandwidth to manage the activity volume Ensure timely reporting of media deliverables and reports In 12 months: Ensure Plan QC & process optimization right through the year with a tracker Train and build Multi-channel / integrated plan champions within your team Ensure 100% reviews are done with Campaign Delivery Team as per aligned SOP Achieve 100% Nexus process compliance adherence Contribute towards Nexus tool creation / enhancement to enhance efficiency compared to previous annual efficiency benchmark Lead a team of planners by supervising and mentoring them to raise the quality of deliverables Be the lead contact and trusted advisor for any Non-Biddable campaign activation What your day job looks like at GroupM: Planning , buying and execution of Non-Biddable media plans for a set of businesses Need to understand clients media deliverables, GroupM Agencys deliverables and campaign KPIs Review the brief received from Campaign Delivery Team; align with them on the expectation/ output Based on the reviewed and aligned brief, create integrated activation plans In line with SOP Negotiate with Vendors for buying the activation plan including value adds, FCT management & campaign execution etc Vendor Relationship Management Create & optimize the activation plan meeting the media objectives by balancing the available resources with the constraints Close the optimized plan with Campaign Delivery Team Creating the schedule of the approved plan based on the Scheduling brief Set up campaign platform for Digital activity (wherever required) Working with Nexus mPlan team for campaign execution (campaign go live) Track the live campaigns on daily/ week basis in terms of spot implementation, campaign performance, mid- eavls etc Ensure multi-channel / integrated plan solution are provided to CDT wherever required. Work collaboratively with CDT, Nexus Activation Specialists, Nexus mPlan , Nexus AdOps and other Nexus teams (wherever required) to ensure a holistic approach in integrated campaign creation & execution Ensure Plan QC & process optimization around key deliverables of the Campaign are taken care. Promote knowledge, share and continuous learning around POVs, trends, relevant skills, media channels and technologies to continue nurturing a high-performing team Review output from the Nexus Activation specialist team before delivering to Campaign Delivery team to ensure a best-in-class response Support the Campaign Delivery team in meeting strategy, planning, execution and reporting requirements What you will need: 5+ years of media planning experience; experience in buying will be an added advantage Understanding of Media TV, Print, Radio & Digital Display; and cable to deliver integrated media solution Proven and extensive experience in campaign creation, execution and tracking with meticulous process Able to effectively develop and motivate people to achieve joint goals Able to efficiently prioritize and delegate tasks in a fast-changing environment Excellent knowledge of negotiations and inflation management Industry Software Knowledge & usage YUMI, IRS, TGI, MAP. Understanding of digital tools like ComScore, etc Leadership skills demonstrated by self-confidence, good judgement, sound decision-making, empathic listening, flexibility, self-motivation and ability to challenge the status quo. Excellent communication & stakeholder relationship management skills Proactiveness in address and escalate when needed, on any issue that compromises the quality and timeliness of deliverables Team player demonstrated as the ability to receive and provide feedback professionally, thrive and collaborate in a cross-functional environment Strive for excellence demonstrated by setting high standards for yourself and others, committed to continuous improvement and deliver results despite constraints
Posted 2 months ago
7.0 - 10.0 years
10 - 14 Lacs
Raiganj
Work from Office
No. of Vacancies : 1 Location : Raiganj Department : Digital Marketing nbsp; Qualification : Bachelors/Masters in relevant field with Certification in Digital Marketing Experience : 7 - 10 years experience in managing brands, enhancing digital presence, growing value of the brand, managing planning promotional activities, strategizing and executing campaigns, having experience in the hospital/pharma/clinic industry is a must.
Posted 2 months ago
6.0 - 9.0 years
11 - 12 Lacs
Chennai
Work from Office
"Overview We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world s creative best. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services.We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together Responsibilities Successfully managing day-to-day performance of campaigns across different DSPs including but not limited to DV360, Amazon and TTD Able to ideate successful audience segmentation aimed at reaching a client goal Able to execute optimizations aimed at exceeding KPIs; Set campaign "strategies", e.g., targeting, bidding, platforms, data usage, ideas, downstream client funnel optimization Capable of analytical efforts to mine campaign, ad server, impression, and user data to identify optimization opportunities Able to make compelling arguments based on data and results for more client data access Working with agency team to develop best-in-class solutions based on available tech Communicates day-to-day format, screen, inventory performance to clients and agencies as needed Understands and can describe bottom-up planning, how client goals and KPI s to platform activation strategies/tactics across the funnel. Qualifications 6 to 9 years of experience in managing programmatic campaigns for large clients Expert knowledge of digital programmatic buying with hands-on experience using demand-side platforms for large-scale clients Working knowledge of the holistic digital landscape video, display, social, programmatic, and marketing analytics Able to proficiently describe all possible KPIs and how they fit into the customer journey Comfortable thinking strategically and analysing performance in a continually evolving, dynamic environment Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis.
Posted 2 months ago
1.0 - 5.0 years
7 - 8 Lacs
Gurugram
Work from Office
Responsibilities Ensure clear progression of related financial tasks across the business Serve as a liaison between the client s budget management group and the client team(s) to help coordinate projects across the business Support client relationships by generating reports and troubleshooting to meet client and Budget Project expectations Attend relevant internal client or departmental meetings Act as the primary support role for all items related to client billing Provide core support for ensuring timely receipt of client payment Track and maintain clear records of billing activity Generate billing files and upload them to the clients financial systems Develop and maintain regular cashflow reports to summarize the state of the account Develop and maintain agency and client forecasting files Assist in deliverables related to audit compliance Enforce operations policies and best practices across the business Monitor client teams billing practices to ensure they are in accordance with client obligations You will be working closely with Senior Finance leaders from Omnicom Agencies, Accounting Teams, Controllers and OGS Internal Leadership
Posted 2 months ago
1.0 - 2.0 years
12 - 14 Lacs
Bengaluru
Work from Office
Translating data into clear, compelling, and actionable insights by leveraging advanced analytics tactics conducted by central resource. Understanding of consumer and marketplace behaviors, particularly those that most impact business and marketing Developing and executing attribution and measurement projects. Ensuring timely follow through on all scheduled and ad hoc deliverables. With the leaders of the functional specialty teams, keeping track of projects being run by the Functional Specialists to ensure they are done on time and to right level of quality. Development of presentations to clients, including the results of attribution and modelling projects in a clear and insightful narrative,
Posted 2 months ago
10.0 - 12.0 years
20 - 25 Lacs
Bengaluru
Work from Office
Your expertise of ad tech and knowledge of the Digital Market Cycle would make you a great fit for this position. This is a great opportunity to work closely with the Top Global brands and own large and reputed accounts. About us We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world s creative best. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together. Responsibilities Managing day-to-day technical relationships with top-tier ad agencies, brands, and media partners Prepping, launching, and maintaining technical aspects of all campaigns Troubleshooting tag-related issues, reporting/delivery discrepancies, and implementation concerns Pulling and reviewing performance data to ensure proper delivery and improve team performance Communicating technical product needs and opportunities to account and product development teams Performing daily QA and integrating quality control into standard operating procedure Continuous process improvements Supervising growth, development, and productivity of ad operations team. Qualifications Any bachelors degree (Mandatory) 10 to 12 years experience in a technical or ad ops role at an online media company or digital agency Deep knowledge of GMP and related ad serving technologies Comfort and proficiency working with large data sets Positive, professional demeanour and experience working in a client-oriented setting (internal or external) Demonstrated success working in a fast-paced business environment Desire to take on increasing responsibility and grow professionally Proficiency with HTML, SQL, JavaScript, Http Header Analysis, MS Excel and 10 to 12 years experience in a technical or ad ops role at an online media company or digital agency Deep knowledge of GMP and related ad serving technologies Comfort and proficiency working with large data sets Positive, professional demeanour and experience working in a client-oriented setting (internal or external) Demonstrated success working in a fast-paced business environment Desire to take on increasing responsibility and grow professionally Proficiency with HTML, SQL, JavaScript, Http Header Analysis,
Posted 2 months ago
4.0 - 7.0 years
9 - 14 Lacs
Bengaluru
Work from Office
Procurement Manager About PhonePe Group: PhonePe is Indias leading digital payments company with 50 crore (500 Million) registered users and 3.7 crore (37 Million) merchants covering over 99% of the postal codes across India. On the back of its leadership in digital payments, PhonePe has expanded into financial services (Insurance, Mutual Funds, Stock Broking, and Lending) as well as adjacent tech-enabled businesses such as Pincode for hyperlocal shopping and Indus App Store which is India's first localized App Store. The PhonePe Group is a portfolio of businesses aligned with the company's vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services. About Pincode: Pincode is Indias first-of-its-kind local commerce app, revolutionising how local retailers connect with customers. It is built with the vision of empowering neighborhood stores, kiranas, and supermarkets. Pincode bridges the gap between traditional retail and modern e-commerce while preserving the charm of trusted, personalized service. Overview We are seeking a highly skilled individual to drive strategic procurement initiatives, leading sourcing activities, optimizing supplier relationships, and ensuring cost-effective procurement processes. Key Responsibilities : Analyze sales data, trends, and forecasts to develop accurate demand plans. Collaborate with cross-functional teams to adjust procurement strategies based on evolving demand. Ensure optimal stock levels are maintained at stores by monitoring inventory levels, and balance demand fluctuations with procurement timelines. Identify brands and vendors that align with our product needs, quality standards, and business objectives. Source and procure products from these brands and vendors, ensuring alignment with our store requirements and demand forecasts. This requires alignment at a hyperlocal level with brands which is a first in an ecommerce set up. Ensure that the brands and vendors align with store-specific needs and collaborate on deliveries, product availability, and service levels. Establish and maintain relationships with brands and suppliers, negotiating contracts and ensuring pricing efficiency, quality, and delivery standards. PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles) Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy Working at PhonePe is a rewarding experience! Great people, a work environment that thrives on creativity, the opportunity to take on roles beyond a defined job description are just some of the reasons you should work with us. Read more about PhonePe on our blog. Life at PhonePe PhonePe in the news
Posted 2 months ago
5.0 - 7.0 years
10 - 15 Lacs
Bengaluru
Work from Office
The Role Overview We are looking for a dynamic and results-oriented marketer to drive & execute the marketing strategy for Payments. As the Marketing Manager, you will be the voice of the consumer while championing the brand & business objectives. You will be responsible for influencing and executing strategies that drive overall business growth by understanding business context & helping translate that into marketing strategy & then executing the marketing strategy. This is a high-impact role that requires : a) First principle thinking, business & category understanding, ability to process and appreciate disparate category, business & consumer context & translate that into sharply focussed marketing strategy & plan of action. b) It will also need ability to bring the aligned marketing strategy to life. It will involve brief writing, ability to identity partners, creative flair, analytical abilities, media & research understanding. c) For daily success being on top of business context, structured thinking, presentation skills & relationship building with external and internal stakeholders are must have skills. This role warrants for the candidate to exhibit a high degree of accountability & ownership. You will work cross-functionally, collaborating with teams across Product, Business, Finance, Analytics, Tech, Legal, Procurement and Marketing to drive impact. Experience Min 5-7 years of experience of driving the marketing charter for categories across FMCG & internet brands (travel, fashion, fintech, D2C brands, e-commerce,edutech,F&B,consumer goods) Description The RoleMarketing Manager This role is in the Marketing team at PhonePe, reporting into AD, Marketing, Payments This role will be responsible for marketing of payments business. Responsibilities 1. Payments marketing will involve driving growth for the payments business through an integrated marketing approach. This will warrant strong category & business understanding, AOP deep dive, ability to process business data into insights and translate that into marketing strategies & actionables. 2. Marketing strategy & executionDefining business objectives & translating them into clear actionables from communication, media, reserach & measurement pov. Execution & operational excellence is critical. This will involve proactively planning for campaigns & their networks with ownership & accountability, breaking down tasks into action items & identifying & working with partners to drive high quality output in a timely manner. 3.Media channels know-howThis will involve understanding channel capabilities from a targeting, impact & measurement pov. Coordinating with channel owners like traditional media , social media, digital on and off deck,CRM & merchandising to define clear problem statements & follow up on solutions & impact. 4. Integrated campaign planningUnderstanding & appreciation of business realities into clear & simple problem statements & objectives through creative & media briefs. Identifying, evaluating & onboarding the right creative, content & media partners to solve for problem statements. Planning campaign networks & campaign designs and then working with agencies/ partners to timely deliver the output. 5. Research & Insights Ability & comfort with qualitative & quantitative data translation into insights that power planning at a strategy level, creative development, media planning & impact measurement. Prior experience of utilising Brand tracks, U&A like studies is mandatory. 6. Stakeholder mgmt Managing, influencing & collaborating with key stakeholders while navigating the system to seek clarity & inputs, influence decision making, negotiate, re-pivot if needed. Must haves 1. MBA from Tier 1 college with at least 5-7 years of Marketing experience in a well established & marketing first internet/ fintech + FMCG brand. Marketing experience to that is holistic and centred around a deep category & consumer understanding with bias for action & measurement. 2. Analytical bent of mind. Comfort with numbers & relevant business, media & research metrics to arrive at clear & actionable insights. 3. Relationship mgmtAbility to manage diff stakeholders while managing ambiguity & navigating the system to influence decision making, seek clarity, negotiate & drive impact 4. Media understandingProven experience of evaluating, measuring and optimising both traditional & digital media (paid & owned). Ability to plan & drive experiments that lead to incremental impact for the categories 5. Experience of working with different creative,research & media agencies with working relations across the top league agencies.Excellent brief writing skills for Business approach notes & creative and media agencies 6. First principle thinking Ability to think strategically, ask the right questions to get and drive clarity for key stakeholders. The ability to appreciate disparate pieces of information and translate that into clear actionables is important. 7. Execution excellenceOperational and execution excellence with a high sense of accountability & ownership Critical Requirement 1. Business & category understanding along with experience in bringing marketing strategies to life through excellence in program mgmt & marketing ops 2. Ability to process & translate different points of view & information to insights that help define clear & singular marketing tasks & goals. 3. A self-starter with a bias for action & measuring impact 4. Accountability & ownership of work 5.Agility & resilience to evolve ways of working in agile environments PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles) Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy Working at PhonePe is a rewarding experience! Great people, a work environment that thrives on creativity, the opportunity to take on roles beyond a defined job description are just some of the reasons you should work with us. Read more about PhonePe on our blog. Life at PhonePe PhonePe in the news
Posted 2 months ago
15.0 - 20.0 years
50 - 65 Lacs
Bengaluru
Work from Office
Job Summary: We are seeking a dynamic and experienced Director - Lowe s Retail Media Network to lead the strategic planning, execution, and optimization, insights delivery for a fast growing business. This senior leader will oversee media planning, ad operations, trafficking, pacing, and campaign optimization, playing a pivotal role in developing scalable solutions for our home improvement customers. This leader will also be responsible to deliver all customer insights and serve as a key partner to the sales enablement team. The ideal candidate brings a deep understanding of retail media network, programmatic advertising, and digital campaign execution combined with strong leadership skills and a customer-first mindset . Roles & Responsibilities: Core Responsibilities: Partner with US business leaders to deliver the overall strategy for the Retail Media Network, with a focus on monetizing digital and in-store inventory. Own and deliver media planning with a focus on ROAS for select tiered customers. Collaborate with sales teams to ensure campaigns are effectively tailored to home improvement customers and vendor priorities. Help define go-to-market strategies for retail media offerings based on audience, categories, etc. Oversee the end-to-end media operations lifecycle, including campaign setup, trafficking, pacing, and optimization. Manage a team of ad ops, planners, and traffic managers to ensure flawless campaign execution and fulfilment. Establish and maintain best practices, SLAs, and operational efficiencies across campaign lifecycles. Utilize retail data and shopper insights to inform campaign strategy and drive measurable outcomes. Own the delivery and interpretation of campaign insights, focusing on key Retail Media Network metrics such as ROAS (Return on Ad Spend), CTR, conversion rates, and overall campaign ROI. Use data-driven analysis to identify opportunities for campaign optimization, test new approaches, and improve media effectiveness for home improvement customers. Ensure insights are clearly communicated to all stakeholders to drive informed decision-making and maximize business outcomes. Partner with product, data, and engineering teams to enhance media platform capabilities. Help in evaluation and implementation of ad tech solutions, including DSPs, SSPs, CDPs, and measurement tools. Cross-Functional Collaboration Collaborates regularly with US-based teams, peers, and external partners to ensure smooth execution and delivery of day-to-day campaign operations. Works closely with creative teams to align campaign messaging, formats, and experiences with audience preferences and performance goals. Works collaboratively and cross-functionally especially across marketing, .com, tech, finance and with business units. Collaborates with product managers to refine media platform capabilities and develop new solutions that enhance targeting and measurement. Partner with data science teams to leverage advanced analytics, predictive models, and audience segmentation to improve campaign precision and scalability. Is a strong analytical leader who can read P&Ls, understand drivers of the business, interpret strategic direction from core brand marketing partners and the business and make sound investment decisions and pivots accordingly. Leads, mentors and develops at all levels and is a hands-on leader. Years of Experience: A minimum of 15 years with at least 5 years people leadership Education Qualification & Certifications (optional) Required Minimum Qualifications: Bachelor s Degree in business, communications, marketing or related field. Retail Media experience and experience leading a team in a must Proven experience in leading planning, operations and monetization experience Skill Set Required Secondary Skills (desired) Understanding on sales process, customer management, etc. Understanding and ability to manage financials as retail media is a revenue driving and bottom line based business Core Competencies Needed Focus on Customers: Ensures the organization delivers SMART customer service. Creates a sense of urgency for meeting customer needs. Establishes organizational partnerships with key customers. Fosters an omni-channel, customer-focused environment. Deliver Results: Motivates the organization to achieve meaningful results. Inspires and models a culture of perseverance. Removes organizational level barriers to getting things done. Achieves results that have a direct impact on business performance. Take Action: Builds an environment that emphasizes initiative and urgency. Models and inspires a can-do attitude. Responds quickly to new business opportunities. Leads the way when significant challenges arise. Show Courage: Confronts actions that are inconsistent with the organization s mission. Fosters a culture that supports taking well-reasoned risks. Takes a stand for the organization in the face of adversity. Leads the organization through times of crises and significant change. Continue Learning: Continuously seeks feedback and opportunities to improve own leadership ability. Creates a culture that emphasizes and reinforces ongoing learning and development. Anticipates how business changes will impact development needs. Sponsors organization-wide initiatives that build leadership capability. Assess & Develop Talent : Evaluating and developing people to effectively manage performance, fill talent gaps and help meet both personal and organizational goals. (Leadership Behavior) Champion Lowe s Mission: Painting a compelling picture of the Lowe s mission that inspires others to action. (Leadership Behavior) Drive Engagement: Creating a climate where associates feel valued and motivated to do their best to help Lowe s achieve its objectives. (Leadership Behavior)
Posted 2 months ago
3.0 - 8.0 years
5 - 10 Lacs
Mumbai
Work from Office
Apply to this job Meta is seeking a Client Solutions Manager (CSM) to join our Global Business Group team based out of India. The CSM will work with large local advertisers, who are operating multi-channel, and combine a focus on digital marketing (performance, brand, full funnel) on the Meta platforms. We are looking for a individual who puts customers at the core of everything and has a firm belief that the future of marketing is technology and data enabled and grounded in measurable outcomes. With proven understanding of online performance and brand marketing, the CSM is responsible to drive revenue by advising on campaigns on Meta platforms, optimizing the advertising solutions, use data and analytics to build consultative advice for our customers and explore usage of suite of business messaging across customer lifecycle. Client Solutions Manager - Financial Services and Real Estate Responsibilities Work with brands to understand their business objectives and develop the Meta strategy in partnership with the Client Partner, which will constitute building on insights, crafting media plans, page strategy, creative and measurement recommendations Leverage Metas extensive Performance Marketing (Direct Response) solutions and Brand solutions apart from the growing Business Messaging suite to the benefit of our advertisers Build key stakeholder relationships both internally and externally, and acts as a key influencer in shaping product roadmaps, platform strategy and the overall Meta narrative Provide dedicated account management to top clients, to develop, manage, optimize, and support strategic account plans, and leverage data to create business solutions for clients Develop financial services and real estate vertical expertise, including industry research and perspective, to drive overall business objectives and marketing solutions for advertisers Media Planning, Strategy, and Measurement - Manage planning, execution, ongoing reporting and optimization of campaigns Project Management - Manage complex work streams to optimize marketing objectives for clients Manage analytics and dashboards to advise clients (for example, daily client-facing data and insights reporting, understanding performance across hundreds of accounts used by clients, setting up pipelines to pull conversion and impression data) Minimum Qualifications Bachelors degree 3+ years of experience in performance marketing and/or account management roles Demonstrated experience of digital performance marketing and accompanying Meta advertising solutions Critical thinking, analytical and technical skills are essential, as well as patience, persistence, and the ability to arrive at solutions in a structured manner Demonstrated dexterity to develop and manage cross functional partnership as well as client relationships in complex and rapidly evolving environment Willingness to travel Preferred Qualifications Masters Preferred Experience in Digital Marketing or Growth function in Financial Services or Prop-tech space About Meta . Equal Employment Opportunity . Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form .
Posted 2 months ago
5.0 - 10.0 years
6 - 11 Lacs
Gurugram
Work from Office
Incumbents may be part of a project management office (PMO) in their business and will be required to develop communication campaigns and go to market strategy for some of the projects. Primary Responsibilities: Project Management & Execution Lead and manage complex, cross-functional projects from concept to completion, ensuring alignment with brand and business goals Develop project scopes, timelines, budgets, and resource plans; manage risks and resolve issues proactively Ensure all deliverables meet healthcare compliance standards and brand guidelines Brand Strategy Integration Translate brand strategy into actionable project plans that reinforce our TIE identity across OGA and within Enterprise Collaborate with creative, digital, and other TIE teams to ensure brand consistency in all communications and experiences Stakeholder Collaboration Serve as the central point of contact for marketing and external agencies Facilitate alignment and communication across departments to ensure smooth execution and strategic coherence Performance & Optimization Define and track KPIs such as brand engagement, stakeholder satisfaction, and project ROI Conduct post-project reviews to identify insights and drive continuous improvement Champion brand governance and project management best practices across the organization Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so Required Qualifications: Bachelors degree 5+ years of project management experience alongside 4+ years of experience as a Brand Strategist with multiple brands Proven experience integrating brand strategy into complex, multi-stakeholder projects Solid understanding of healthcare operations Proficiency in project management tools (e.g., Smartsheet, Asana, MS Project) Proven excellent communication, leadership, and stakeholder management skills Preferred Qualification: PMP At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyoneof every race, gender, sexuality, age, location and incomedeserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes an enterprise priority reflected in our mission. #njp
Posted 2 months ago
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