Programmatic - Specialist

Annalect

6 - 9 years

11 - 12 Lacs

bengaluru

Posted:3 days ago| Platform:

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Skills Required

public relations advertising agency usage bidding analytical consulting market research support services media planning business operations

Work Mode

Work from Office

Job Type

Full Time

Job Description

Responsibilities Successfully managing day-to-day performance of campaigns across different DSPs including but not limited to DV360,
Amazon and TTD Able to ideate successful audience segmentation aimed at reaching a client goal Able to execute optimizations aimed at exceeding KPIs; Set campaign strategies, e
g, targeting, bidding, platforms, data usage, ideas, downstream client funnel optimization Capable of analytical efforts to mine campaign, ad server, impression, and user data to identify optimization opportunities
Able to make compelling arguments based on data and results for more client data access
Working with agency team to develop best-in-class solutions based on available tech Communicates day-to-day format, screen, inventory performance to clients and agencies as needed Understands and can describe bottom-up planning, how client goals and KPI s to platform activation strategies/tactics across the funnel

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