Programmatic - Specialist

Job Description

Overview Location: Gurugram Experience: 4-5 years Skills: Amazon DSP, having end to end campaign knowledge. About Annalect India We are an integral part of Annalect Global and Omnicom Group, the second-largest advertising agency holding company in the world in terms of revenue and is the leading global marketing communications company. Our portfolio includes three global advertising agency networks: BBDO, DDB and TBWA; three of the world’s premium media services under Omnicom Media Group: OMD, PHD and Hearts & Science. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in the areas of Creative Services, Technology, Marketing Science (data & analytics) and Media Services. We currently have 2000+ awesome colleagues (in Annalect India) who are committed to solving our clients’ pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this Responsibilities Successfully managing day-to-day performance of campaigns across Amazon DSP Able to ideate successful audience segmentation aimed at reaching a client goal. Able to execute optimizations aimed at exceeding KPIs; Set campaign "strategies", e.g. targeting, bidding, platforms, data usage, ideas, downstream client funnel optimization. Capable of analytical efforts to mine campaign, ad server, impression, and user data to identify optimization opportunities. Able to make compelling arguments based on data and results for more client data access. Working with agency team to develop best-inclass solutions based on available tech. Communicates day-to-day format, screen, inventory performance to clients and agencies as needed. Understands and can describe bottom up planning, how client goals and KPI’s to platform activation strategies/tactics across the funnel. Qualifications Minimum 4 years of experience in managing programmatic campaigns for large clients. Expert knowledge of digital programmatic buying with hands-on experience using demand-side platforms for large-scale clients Working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics. Able to proficiently describe all possible KPIs and how they fit into the customer journey. Comfortable thinking strategically and analysing performance in a continually evolving, dynamic environment. Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis.