1496 Media Planning Jobs - Page 28

The Campaign Operations team is a centralized unit, that is in Pune and supports our planning & buying teams based in the USA, UK and Canada. This team will be responsible in ensuring all our Digital campaigns are executed accurately and are performing as per the goals for the campaign. This team plays an integral role within the campaign lifecycle and functions as an extension of our global teams. The successful candidate will have strong attention to detail, experience working with numbers and have strong communication skills. The person will also thrive in a team environment and have a high level of curiosity. Key Responsibilities: Responsible for Prisma campaign data inputting in a timely manner, booking campaigns in accordance with media plan Work with the teams based in Canada to upload & setup of campaigns for Digital buys within Prisma Issue campaign RO and track campaign performance to ensure it is delivering as per the goals Facilitate the trafficking process by issuing Digital trafficking sheets and Insertion Order Release Forms Competitive reporting and analysis Collect creative specifications and manage digital trafficking requirements for the Ad Ops team. Be responsible for billing discrepancies and produce resolutions. Update media flowcharts based on campaign flights. Proficiency in campaign setup, including ad trafficking, targeting, and tracking implementation. Ability to multitask and manage multiple campaigns simultaneously, while maintaining a high level of accuracy and meeting deadlines. Coordinate with internal teams to gather campaign requirements, including targeting parameters, creative assets, and budget allocation. Monitor and troubleshoot campaign delivery issues, ensuring timely resolution to minimize impact on campaign performance and other other tasks related to planning and buying operations Continuously monitor campaign performance, including key metrics such as impressions, clicks, conversions, and return on ad spend. Participate in departmental projects as requested. Requirements: Bachelors degree and equivalent work experience 3-6 years of Digital Marketing experience or Media planning/buying operations experience Experience in any of the Advertises or DSPs like CM360, GAM, GA etc. or Media buying platforms like Prisma/Media Tools etc. would be a plus. Strong communications and interpersonal skills to collaborate effectively with cross functional teams and partners. Analytical mindset with the ability to derive insights from campaign data and make data-driven recommendations. Proven ability to work independently and as part of an integrated team. Detail-oriented, organized, conscientious, with the ability to multi-task and work well under tight deadlines in a fast-paced environment. Expert in Excel and PowerPoint

About the Role: We are looking for a dynamic and experienced Public Relations Manager with a passion for corporate. The candidate should have strong media relationships and experience within the corporate sector . This role requires leadership, creativity, and the ability to drive results through a motivated team. If you have experience working with corporate industry, we want to hear from you! Key Responsibilities: Develop and execute integrated communication strategies tailored for the corporate sector. Build and nurture senior-level client relationships, ensuring alignment with internal and external stakeholders. Provide strategic PR counsel to key clients, positioning them effectively against competitors. Strengthen brand awareness by showcasing the companys capabilities, talent, and results. Serve as the primary point of contact for clients, proactively managing media relations and crisis communication. Identify and leverage global, digital, and social media trends to enhance PR strategies. Lead new business proposals, presentations, and pitch meetings. Manage budgets, team resources, and performance to ensure efficiency and effectiveness. Apply data-driven insights to optimize communication plans and recommend actionable strategies. Preferred Qualifications & Skills: Bachelors degree in Communications, Journalism, Marketing, English, or a related field. 4-6 years of experience in public relations, preferably within an agency setting. Strong media relations expertise with a proven track record of managing press coverage for airlines, airports, or travel brands. Experience in corporate image management, crisis communication, and stakeholder engagement. Proficiency in Microsoft Office Suite (Outlook, Word, PowerPoint, Excel). Excellent leadership, problem-solving, and negotiation skills.

The Director, Media Planning position at Interactive Avenues in Bangalore, India, requires you to lead the region's Media Planning & Buying team with expertise and knowledge. You will be responsible for ensuring a strong media strategy, optimal budget utilization, and effective cross-channel optimizations based on campaign objectives and available inventory. Additionally, you will play a key role in new business pitches, demonstrating a deep understanding of the Indian media space and research. Managing a budget of 60-80Cr with a team of 3-4 individuals will be part of your responsibilities. Your main responsibilities include acting as a subject matter expert in media strategy, overseeing team deliverables, setting quality standards for planning documents, collaborating with other team leads, and leading non-client specific projects. You will actively manage milestone meetings, serve as a point of escalation for team issues, guide process enhancements, and participate in new business pitches. Developing senior client relationships, proactive capacity/resource management, and team leadership are crucial aspects of this role. You should have the ability to forecast outcomes of brand and ROI campaigns, expertise in platform tools and media research tools, strong communication skills, organizational capabilities, client relationship management skills, problem-solving abilities, and quantitative reasoning skills. A Master's or Bachelor's degree and a minimum of 10 years of experience as a Media Planner & Buyer are required qualifications. At Interactive Avenues, we aim to make advertising more insightful for brands by hiring top talent to tackle digital marketing challenges. We value genuine, results-focused, daring, and insightful individuals. As part of our team, you can expect a workplace that invests in your career, cares for you, and fosters a fun and engaging environment where you can be yourself and excel in your work.,

You will be joining a dynamic team as a Social Media Executive in Bengaluru. Your primary responsibilities will include formulating and implementing social media strategies, generating compelling content, overseeing social media profiles, and enhancing content visibility. Additionally, you will analyze performance data and keep abreast of social media trends. Your qualifications should include prior experience in Social Media Marketing and Optimization, effective communication and writing abilities, proficiency in Media Planning, a comprehensive understanding of various social media platforms and their dynamics, skill in analyzing social media metrics, aptitude to work autonomously and within a team, and ideally, experience in fashion industry marketing. A Bachelor's degree in Marketing, Communications, or a related field is preferred.,

Role & responsibilities Responsible for Prisma campaign data inputting in a timely manner, booking campaigns in accordance with media plan Work with the teams based in Canada to upload & setup of campaigns for Digital buys within Prisma Issue campaign RO and track campaign performance to ensure it is delivering as per the goals Facilitate the trafficking process by issuing Digital trafficking sheets and Insertion Order Release Forms Competitive reporting and analysis Collect creative specifications and manage digital trafficking requirements for the Ad Ops team. Be responsible for billing discrepancies and produce resolutions. Update media flowcharts based on campaign flights. Proficiency in campaign setup, including ad trafficking, targeting, and tracking implementation. Ability to multitask and manage multiple campaigns simultaneously, while maintaining a high level of accuracy and meeting deadlines. Coordinate with internal teams to gather campaign requirements, including targeting parameters, creative assets, and budget allocation. Monitor and troubleshoot campaign delivery issues, ensuring timely resolution to minimize impact on campaign performance and other adhoc tasks related to planning and buying operations Continuously monitor campaign performance, including key metrics such as impressions, clicks, conversions, and return on ad spend. Participate in departmental projects as requested Preferred candidate profile Bachelors degree and equivalent work experience 1-5 years of Digital Marketing experience or Media planning/buying operations experience Experience in any of the Adservers or DSPs like CM360, GAM, GA etc. or Media buying platforms like Prisma/MediaTools etc. would be a plus. Strong communications and interpersonal skills to collaborate effectively with cross functional teams and partners. Analytical mindset with the ability to derive insights from campaign data and make data-driven recommendations. Proven ability to work independently and as part of an integrated team. Detail-oriented, organized, conscientious, with the ability to multi-task and work well under tight deadlines in a fast-paced environment. Expert in Excel and PowerPoint Comfortable working late shift (09:00 PM to 06:00 AM IST Perks and benefits Night Allowance

Sr. Brand Manager - Premium Job Description You re not the person who will settle for just any role. Neither are we. Because we re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you ll help us deliver better care for billions of people around the world. It starts with YOU. In this role, you will: Responsible for contributing to the growth of the diaper & pants portfolio by planning and executing innovation projects, in market commercialization of the initiatives along with Brand activation initiatives. You will be accountable for driving top line growth, accretive margins, market shares and brand equity. You will report to the Marketing Manager (Premium) of Baby & Child Care. You will act as the connective tissue for bringing innovation to market between commercial team, R&E, procurement & Supply chain teams to drive innovation to achieve the objectives of the country. You will support marketing manager in developing the BCC business & innovation strategy, Brand vision and architecture for the portfolio. This role requires a deep understanding of consumer insights, market trends, and competitive dynamics in the diaper category. You should think consumer first, capable of managing cross-functional teams and delivering impactful execution on brand initiatives. Financial Targets - Delivery of the Budget and Target metrics of the assigned portfolio and GBA (e.g. Net Sales, Gross Margins, and Operating Profit). Market Share Targets - Determine and deliver market share targets for individual brands. Brand Operating Plan (BOP) - Lead development of sub brand BOPs and provide input to the category BOP. Lead the team to execute strategies and tactics based on approved resources. Brand Equity - Deliver Brand Equity targets in line with the BOP. Consumer Insights - Identify and execute the category learning plan to address consumer knowledge gaps, and provide inputs to the Sector Team on regional projects. Communication Strategy - Execute and review the local communication strategy to support the BOP Media Strategy, Planning and Execution - Develop and manage the execution of Brand media strategies with the Media Agency. Consumer Promotions - Develop and execute Consumer Promotion programs for each brand to achieve sales and equity KPIs. Communication Material Development - Develop and manage local communication materials to support advertising (ATL and BTL) campaigns with creative agencies. Provide category and/or brand inputs for regional led campaigns. Advertising & Consumer Promotion Budget - Manage the Advertising and Consumer Promotion Budget for assigned brands. Consumer Response - Review monthly consumer feedback data and take appropriate actions in a timely fashion Product Development / Deployment - Provide market-specific consumer insights as inputs to the Sector and/or country innovation plan. Provide management oversight for the launch of product innovations. SKU Portfolio Management - Develop recommendations for SKU line-up to address the local competitive environment, and work with the country Team to achieve optimum mix. Manage the number of SKUs to achieve SKU proliferation targets. Pricing Execution - Develop and execute price increase/decrease plans based on the pricing strategy and BOP. Packaging Development - Communicate local packaging requirements in terms of language, government regulations and labelling laws to the Sector Team. Lead the local execution of regional packaging and country led products. Quality - Communicate any quality issues to the P&TD and Sector Teams on a timely basis. Drive the development and execution of integrated marketing campaigns (ATL, BTL, Digital, PR, and Trade Marketing). Drive best in class content on the strategic brand building platforms (Social , eCommerce etc.) and continue to elevate with subsequent iterations with clarity on key learnings and principles. Manage agency relationships (creative, media, digital) to ensure high-quality deliverables. Monitor brand P&L, sales performance, and ROI on marketing spend. Optimize marketing budgets to maximize efficiency and effectiveness. Work closely with Sales and Trade Marketing to ensure flawless execution at the point of purchase. About Us Huggies . Kleenex . Cottonelle . Scott . Kotex . Poise . Depend . Kimberly-Clark Professional . You already know our legendary brands and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn t exist without talented professionals, like you. At Kimberly-Clark, you ll be part of the best team committed to driving innovation, growth and impact. We re founded on more than 150 years of market leadership, and we re always looking for new and better ways to perform - so there s your open door of opportunity. It s all here for you at Kimberly-Clark. Led by Purpose. Driven by You About You You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development. You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you ll experience Flex That Works: flexible work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business. In one of our marketing roles, you ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications: Key Qualifications and Experiences: Education: Bachelor s degree in marketing, Business Administration, or related field. MBA preferred. Experience: 5+ years of brand management experience in the **FMCG industry**, with a proven track record of driving brand growth. Experience in a management position (i.e. handling a portfolio of brands or customers of magnitude) is preferred. He/she should have good knowledge of brand development and consumer goods industry dynamics Proficiency in MS Office tools, Advisor of Nielsen and PC-based applications is also necessary. Strong strategic thinking and analytical skills with Consumer Centric Approach. Understanding in digital marketing and media planning. Excellent project management abilities to lead innovation. Data-driven decision-making & result oriented mindset. Creative mindset with strong communication and presentation skill. To Be Considered Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role. In the meantime, please check out the careers website . And finally, the fine print . Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check. #LI-Hybrid Primary Location Mumbai Corporate Office Additional Locations Worker Type Employee Worker Sub-Type Regular Time Type Full time

Job Title: Affiliate Account Executive - CPI , CPR & CPA Campaign Delivery Location: Gurgaon Work Mode: Work from Office (5 days Mon to Fri) About the Company: OxiMobi Media, a leading Ad-Agency that serves as the bridge between advertisers and publishers, is at the forefront of the digital advertising landscape. Specializing in mobile marketing and data-driven technologies, OxiMobi provides innovative solutions to drive business growth for its clients. As we continue to expand and lead in the advertising industry, we are seeking talented individuals eager to build their careers in Affiliate Marketing . We provide huge scope to grow and learn together with India and International exposure. Visit our website at oximobimedia.com to learn more about our mission and values. Job Overview: We are open to hiring candidates with experience from same industry who are enthusiastic about Affiliate Marketing. As an Affiliate Account Executive , you will manage the end-to-end delivery of CPI (Cost Per Install) , CPA (Cost Per Acquisition) and CPR (Cost Per Registration) campaigns, build relationships with partners, and contribute to successful campaign execution. Key Responsibilities Looking for a performance-driven, analytical marketer to execute and optimize cost-per-action (CPA) and cost-per-install (CPI) campaigns with a good direct publisher base or across digital platforms (Google Ads, Facebook/Meta Ads, mobile DSPs). Youll be responsible for campaign setup, tracking, proactive optimization, and performance reporting with a strong focus on ROI-driven results. Campaign Execution Plan, launch, monitor, and optimize CPA and CPI campaigns Maintain good relationships with publishers and allow free flow of campaigns to right sources. Budget & Bid Management Manage daily/weekly budgets Knowledge of bidding strategies to meet target CPA/CPI is an additional benefit. Tracking & Analytics Implement and maintain tracking using tools like Google Tag Manager, Firebase, or Adjust. Analyze performance metrics (CPA, CPI, CTR, install rate) and derive insights. Testing & Optimization Conduct A/B tests on creatives, landing page flows, and user segments. Reporting Generate weekly/monthly performance reports with actionable recommendations. Present clear data visualizations and share campaign learnings. Cross-functional Coordination Coordinate with Sales team on Wishlist and closures Coordinate with Delivery team to manage timely work Track post-install user behavior and inform retention strategies. Qualifications & Skills Experience : 6 months to 1 year in performance marketing, with hands-on experience in CPA and CPI campaigns. Technical Proficiency : Skilled in mobile ad platforms like Trackier, Apsflyer etc; familiarity with tracking tools like Firebase/Adjust & Google Tag . Analytical Mindset : Strong data analysis skills with tools like Google Analytics, Excel (Pivot, VLOOKUP). Testing & Optimization : Experience running A/B tests and optimizing for CPA/CPI. Communication : Excellent written/verbal communication; ability to present data clearly. Education : Bachelors degree in Marketing, Business, or a related field; Experience: Minimum 1+ years of experience in any industry. Passionate about pursuing a career in Affiliate Marketing and Campaign Delivery . Basic understanding of digital marketing concepts. Working knowledge of tracking platforms like HasOffers , Cake , Trackier , or Appsflyer would be a plus. Strong communication, relationship management, and analytical skills. Self-driven, proactive, and eager to learn. Perks and Benefits: Gain experience in the mobile marketing and digital advertising ecosystem. Work in a multicultural and international environment. Career growth opportunities within OxiMobi Media. Join OxiMobi Media and build your career in the exciting world of Affiliate Marketing!

-Identify, onboard, and manage direct clients in the E-commerce and Lead Generation sectors. -Develop and execute effective media plans to optimize CPA & EPC performance. -Build strong client relationships and drive revenue growth by pitching the right media solutions. -Work closely with internal teams to align advertiser goals with performance marketing strategies. Stay updated with market trends and competitive strategies to maintain a strong industry presence Requirements 5+ years of experience in Sales (Affiliate Marketing). Proven experience working with competitors like AdsFlourish, iCubesWire, Affle, Pokket, etc. Strong knowledge of media planning, CPA, EPC, and performance marketing strategies. Excellent communication and negotiation skills. Ability to work independently and drive sales growth. Benefits Flexible working hours & 5-day work culture Competitive salary + incentives Health insurance & tenure recognition awards Performance-based growth & out-of-term appraisals

Position: Public Relations Manager (Airlines & Aviation Industry) Reports To: Public Relations Director (Airlines & Aviation Industry) Experience Required: 4-5 years About the Role: We are looking for a dynamic and experienced Public Relations Manager with a passion for the aviation and travel sectors. The candidate should have strong media relationships and experience within the aviation sector, exceptional communication skills, and a deep understanding of social media channels. This role requires leadership, creativity, and the ability to drive results through a motivated team. If you have experience working with airlines, airports, travel companies, or the hospitality industry, we want to hear from you! Key Responsibilities: Develop and execute integrated communication strategies tailored for the aviation sector. Build and nurture senior-level client relationships, ensuring alignment with internal and external stakeholders. Provide strategic PR counsel to key clients, positioning them effectively against competitors. Strengthen brand awareness by showcasing the companys capabilities, talent, and results. Serve as the primary point of contact for clients, proactively managing media relations and crisis communication. Identify and leverage global, digital, and social media trends to enhance PR strategies. Lead new business proposals, presentations, and pitch meetings. Manage budgets, team resources, and performance to ensure efficiency and effectiveness. Apply data-driven insights to optimize communication plans and recommend actionable strategies. Preferred Qualifications & Skills: Bachelors degree in Communications, Journalism, Marketing, English, or a related field. 4-6 years of experience in public relations, preferably within an agency setting or aviation/travel industry. Strong media relations expertise with a proven track record of managing press coverage for airlines, airports, or travel brands. Experience in corporate image management, crisis communication, and stakeholder engagement. Proficiency in Microsoft Office Suite (Outlook, Word, PowerPoint, Excel). Excellent leadership, problem-solving, and negotiation skills.

- Agency Onboarding - Media Planning - Create Brand Playbook - Customer and market research - Handling Digital Marketing, PR and Events - Oversee and manage digital presence across digital channels - Create branding Calendar - Liaising with external teams like PR, Media, and Influencer Agencies - Coordinate all modes of marketing communication and promotion across mediums including ATL, BTL (TV, Print, Outdoor, Radio, Events) - Device Impactful and effective brand development strategy - Analyze competition

The Social Media Executive role at Flymedia technology in Ludhiana is a full-time, on-site position that requires expertise in social media marketing. The primary responsibilities include formulating and implementing social media strategies, managing campaigns, and optimizing content across various platforms such as Instagram, YouTube, and Facebook. As a Social Media Executive, you will create engaging content, oversee social media channels, and ensure effective communication with the target audience. The ideal candidate should possess strong media planning and social media marketing skills, along with proficiency in Social Media Optimization (SMO). Excellent communication and writing abilities in English are essential for this role. Moreover, the candidate should demonstrate analytical prowess and problem-solving capabilities. The role requires the flexibility to work both independently and collaboratively within a team environment. A good understanding of popular social media channels like Instagram, Facebook, and YouTube is crucial for success in this position. If you meet the requirements and are enthusiastic about this opportunity, please share your resume with the HR team at 81462695379. This job type is full-time, with benefits including cell phone reimbursement. The work schedule is during the day, with additional perks such as performance bonuses, quarterly bonuses, and yearly bonuses. Candidates applying for this position should have a Bachelor's degree and at least 1 year of experience in social media marketing. Fluency in English is mandatory. The work location is in Ludhiana, Punjab, and candidates should be willing to commute or relocate before joining. This role is conducted in person, providing the opportunity for hands-on engagement and collaboration with the team.,

Teckinsey Consulting specializes in bridging the gap between education and employment through innovative recruitment and EdTech solutions. Our mission is to connect top-tier talent with meaningful job opportunities and to offer cutting-edge educational platforms that enhance future workforce skills. We provide a wide range of recruitment services across various industries and our EdTech services are designed to equip learners with the skills needed for the future. We aim to create a world where individuals are empowered with the right skills, and organizations can seamlessly find and nurture them. This is a full-time on-site role for a Social Media Executive, located in Kanpur. As a Social Media Executive at Teckinsey Consulting, your primary responsibility will be to plan media strategies, create and manage social media content, optimize social media activities (SMO), and engage with the target audience. Your key tasks will include developing and executing social media campaigns, writing copy and posts, analyzing performance metrics, and staying updated on industry trends. The ideal candidate for this role should have experience in Social Media Marketing and Social Media Optimization (SMO), possess strong Media Planning and Communication skills, be proficient in Writing for social media platforms, demonstrate excellent organizational and time-management skills, have the ability to analyze performance metrics and adapt strategies accordingly, and preferably hold a Bachelor's degree in Marketing, Communications, or a related field. Experience in managing social media accounts for businesses is considered a plus. If you are passionate about social media, possess the required qualifications, and are eager to contribute to a dynamic team focused on shaping the future of recruitment and education, we encourage you to apply for this exciting opportunity at Teckinsey Consulting.,

We are seeking a Paid Ads Expert to be a valuable addition to our dynamic team and embrace an environment that encourages independence and innovation. As the advertising manager, you will be responsible for overseeing operations and guiding the team in creating distinctive campaigns that yield significant results. A genuine enthusiasm for digital marketing technology is essential, particularly when faced with the unique challenges posed by a specialized digital marketing sector like politics and advocacy. Your responsibilities will include collaborating with the team to devise digital campaign strategies that align with our clients" objectives. You will work closely with client strategists and other stakeholders to craft innovative paid media concepts and strategies across multiple channels. It is crucial that you have a comprehensive understanding of various digital media types such as display, programmatic, video, social, and mobile, and can effectively leverage this knowledge to develop high-quality media proposals. To excel in this role, you should have a solid grasp of ad-serving capabilities, mobile implementation, creative processes, dynamic ads, and digital media planning and buying processes. Previous experience with paid ads platforms, including search engine, display, programmatic, and major social media platforms, is preferred. Proficiency in data visualization, pixel and tag implementation for analytics, and knowledge of various online advertising pricing structures are also key requirements. In addition to technical skills, you must demonstrate excellent communication skills, both written and verbal, as well as strong attention to detail and problem-solving abilities. The ability to manage multiple projects independently in a fast-paced environment, prioritize tasks effectively, and meet deadlines consistently is crucial. Proficiency in MS Excel, PowerPoint, and Word, along with strong computer skills and internet savviness, is expected. Moreover, you should be adept at handling inquiries from leadership, sales, and account management team members. If you are ready to take on the challenge of shaping impactful digital campaigns and contributing to our team's success, we look forward to your application for the position of Paid Ads Expert at our Trivandrum office.,

As the Communications and Engagement Coordinator at DBSI, the key role is to develop, support, execute and measure communication and engagement initiatives to ensure effective internal communication across the organisation. Key Responsibilities: Content Creation and design: Write, edit, and curate engaging content for various internal communication channels, including Townhalls, weekly newsletters, SharePoint site, emails, and presentations. Communication Channels Management: Oversee the management, maintenance and optimisation of internal communication platforms, such as the Viva Engage, Mosaic SharePoint and collaboration tools. Employee Engagement: Support employee engagement initiatives and encourage participation in company-wide events and programs. Mailbox management: maintain and manage all incoming and outgoing email and support in distribution of emails Employer Branding: Co-ordinate and Support the design and govern initiatives to build the Diageo brand in the talent marketplace and within the organisation. Vendor Management: Coordinate and maintain relationships with empanelled vendors/partners, creating standards for the vendors and safeguard the Diageo reputation and brand. Employee Resource groups: Support the 6 ERG communities in DBSI in overall execution of the activities and campaigns Event management: Support the organisation and execution of DBSI town halls, annual celebrations and work closely with vendors wherever required.

- Agency Onboarding - Media Planning - Create Brand Playbook - Customer and market research - Handling Digital Marketing, PR and Events - Oversee and manage digital presence across digital channels - Create branding Calendar - Liaising with external teams like PR, Media, and Influencer Agencies - Coordinate all modes of marketing communication and promotion across mediums including ATL, BTL (TV, Print, Outdoor, Radio, Events) - Device Impactful and effective brand development strategy - Analyze competition.

- Agency Onboarding - Media Planning - Create Brand Playbook - Customer and market research - Handling Digital Marketing, PR and Events - Oversee and manage digital presence across digital channels - Create branding Calendar - Liaising with external teams like PR, Media, and Influencer Agencies - Coordinate all modes of marketing communication and promotion across mediums including ATL, BTL (TV, Print, Outdoor, Radio, Events) - Device Impactful and effective brand development strategy - Analyze competition.

- Agency Onboarding - Media Planning - Create Brand Playbook - Customer and market research - Handling Digital Marketing, PR and Events - Oversee and manage digital presence across digital channels - Create branding Calendar - Liaising with external teams like PR, Media, and Influencer Agencies - Coordinate all modes of marketing communication and promotion across mediums including ATL, BTL (TV, Print, Outdoor, Radio, Events) - Device Impactful and effective brand development strategy - Analyze competition

- Agency Onboarding - Media Planning - Create Brand Playbook - Customer and market research - Handling Digital Marketing, PR and Events - Oversee and manage digital presence across digital channels - Create branding Calendar - Liaising with external teams like PR, Media, and Influencer Agencies - Coordinate all modes of marketing communication and promotion across mediums including ATL, BTL (TV, Print, Outdoor, Radio, Events) - Device Impactful and effective brand development strategy - Analyze competition

Job Requirements Key Responsibility: Cross-functional Collaboration & Agency ManagementPartner closely with internal teams (Digital, Brand, CRM, PR) and external agencies to ensure seamless execution and alignment with broader brand strategy. Lead content planning for SEO campaigns, microsites, brand storytelling, festive campaigns, and influencer collaborations. Reshape Tanishq\u2019s content pillars to be platform-first and audience-first\u2014designed to create pull-based engagement. Translate category objectives into content formats that deliver both brand impact and discoverability Lead editorial direction for campaign and category storytelling, balancing search trends, cultural relevance, and brand memory. Develop a content brand book to ensure consistent and coherent brand messaging is delivered at every touchpoint- to guide all partner teams 3. SEO-First initiatives to enhance discoverability (On-page and Off-page SEO)Improve SEO hygiene and suggest methods to build the organic rankings and traffic of our website. Drive end-to-end intent-based SEO targetingIdentify high-potential keywords across the funnel, define page goals, messaging, and tasks for each category. Ensure keyword strategy ladders up to both brand and category goals across the TOFU, MOFU, and BOFU stages. 4. Website Content & Technical SEO Excellence Collaborate with design and web teams to elevate blog and content experience via template revamps and better UX. Continuously track and implement enhancements to title and description tags to improve click-through rates and search rankings. 5. Brand Integration across Content Act as a custodian of the brand voice in all digital content \u2014 ensuring storytelling is not only SEO-smart but emotionally resonant and reflective of the brand's luxury positioning. Translate campaign, category, and collection objectives into narratives that reflect brand meaning and customer aspirations across touchpoints. 6. Website & UX-Led Brand Expression Drive improvements in the look and feel of blogs, microsites, and landing pages that reflect a high-design, editorial aesthetic consistent with Tanishq\u2019s brand universe. Collaborate with creative, tech, and web teams to ensure every digital asset feels distinctive \u201CTanishq\u201D. 7. Performance Monitoring & Optimization Set up analytics & reporting frameworks to track content performance across metrics such as traffic, bounce rate, CTR, keyword ranking, time-on-site, and more. Monitor competitors to identify gaps, opportunities, and best practices. Propose hygiene and innovative methods to increase Domain Authority and high-quality backlinks. Work Experience Deep understanding of SEO (technical + contextual), platform behaviors, and search-intent based planning. Prior Content Experience1-2 years of content, SEO, SEM experience. Deep brand understandingProven experience in translating a brand\u2019s ethos, design language, and positioning into digital content that\u2019s culturally resonant and relevant to the platform. Zeal and curiosity to learn and grow.

Job Summary: - This profile leads a group of client accounts ensuring that they are growing as per the latest trends in the digital MarTech space. They take responsibility for the delivery of quality work that meets the clients needs. The account team plays a consultant role to internal & external clients. Key Responsibilities: 1. Client Relationship Management: Act as the primary point of contact for assigned client accounts. Build and maintain strong, long-lasting client relationships through effective communication and proactive support. Conduct regular meetings to discuss performance, project updates, and business opportunities. Identify client needs and opportunities to enhance account growth. Respond promptly to client inquiries and resolve issues to maintain satisfaction. Understand the clients industry, competition, and market trends to provide valuable insights and recommendations. Advocate for the client within the organization to ensure their priorities are met. Ensure all client feedback is documented, addressed, and followed up with appropriate solutions. 2. Account Planning & Delivery: Develop account business plans aligned with client business goals and the organization's objectives. Define success metrics and KPIs in collaboration with clients to measure progress and impact. Lead Weekly, Monthly & Quarterly business reviews (QBRs) and performance reporting to demonstrate ROI and key outcomes. Anticipate client needs and proactively propose solutions to address challenges or unlock new opportunities. Maintain a timeline and roadmap for projects to ensure alignment between teams and clients. Coordinate cross-functional teams to deliver projects efficiently while staying within budget. Continuously improve account management activities and best practices to enhance client satisfaction and project outcomes. 3. Project & Team Management: Oversee the successful execution of client projects across marketing, tech, and data teams to ensure seamless delivery. Lead project kick-offs, progress reviews, and post-project evaluations to capture learnings and improve workflows. Delegate tasks effectively among team members while providing clear guidance and expectations. Act as a team member for promoting professional development and fostering a collaborative environment. Monitor performance to ensure deadlines are met and quality standards are upheld. Resolve project-related challenges promptly to avoid delays or misalignment with client goals. 4. Performance Monitoring & Reporting: Track account performance using KPIs and SLAs to ensure alignment with client objectives. Collaborate with internal teams to create compelling proposals and presentations for additional services. Provide clients with detailed performance reports and action plans to optimize results. Conduct in-depth analysis to identify trends, areas for improvement, and new opportunities. Ensure timely project delivery and high-quality output that aligns with client expectations. Provide proactive insights and recommendations to help clients achieve their goals more effectively. Identify and mitigate risks that could impact project performance or delivery. 5. Project Development (Upsell): Drive revenue growth by expanding services within existing accounts through upselling and cross-selling strategies. Identify opportunities to pitch new solutions or upgrades that align with the client’s evolving needs. Build strong business cases to demonstrate the value of expanded services to clients. Foster a consultative approach with clients to position the organization as a strategic partner rather than a service provider. Qualifications & Skills: Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s preferred). 8+ years of experience in account management, client servicing, or digital marketing. Proven track record of managing large accounts and client relationships. Strong leadership, team management, and strategic planning skills. Excellent communication, negotiation, and presentation skills. Ability to multitask, prioritize, and meet tight deadlines. Proficiency in project management tools and CRM software. Key Competencies: Client-Centric Approach Results-Oriented Mindset Team Leadership & Collaboration Analytical Thinking & Problem-Solving

As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers. Joining Target means promoting a culture of mutual care and respect and striving to make the most meaningful and positive impact. Becoming a Target team member means joining a community that values different voices and lifts each other up . Here, we believe your unique perspective is important, and you'll build relationships by being authentic and respectful. Overview about TII At Target, we have a timeless purpose and a proven strategy. And that hasnt happened by accident. Some of the best minds from different backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes. That winning formula is especially apparent in Bengaluru, where Target in India operates as a fully integrated part of Targets global team and has more than 4,000 team members supporting the companys global strategy and operations. : As a Sr Media Analyst, you will execute marketing programs across a variety of brands and businesses. Identifying and understanding target audiences. Determining the most effectivemediamix to display ads. Coordinating, monitoring and evaluatingmedia campaigns andstrategies will be the primary focus. The main job of a Sr Media Analyst is to build strongrelationshipswith clients and provide strategies and innovative ideas for their media; they work closely with top executives and assist junior-level staff with special projects. Should have consistently demonstrated deep media knowledge and developed strong, strategic deliverables. They are strategic thinkers that consistent elevate their work and build award worthy plans. Integrated Planning professional should have shown the ability to successfully train, mentor, and earn the respect of junior team members. They have built strong cross-functional relationships and earned the trust of their colleagues by consistently delivering top tier work. Individuals in this role oversee all aspects in the planning process, working in close collaboration with their team members to meet and exceeding expectations. Team members also need to understand optimization and to be able to actively manage campaign optimization and performance management They can autonomously participate in external discussions, and able to accurately discuss plans and reporting. Individuals may be called upon to oversee a variety of accounts. Individuals in this role may be expected to support various new business initiatives and client on boarding with limited oversight They foster an environment of collaboration, and open communication. Working at both the account and brand level to implement and activate digital media campaignsinclusive of building segments, forecasting and booking media placements, building media recommendations and assist in crafting insights based on media campaign performance. You will provide a high level of customer service to collaborate teams/clients with effective communication, timely responses to requests, and proactive resolution of potential issues. With support and guidance from your leader you will build various client or sales deliverables, such as proposals, media approaches, and audience strategies. Be required to work during US Day time (CST) for certain period in the year You will be tasked with this position reports to the Media Manager Roundel media. This is a fantastic opportunity to join an amazing team that was awarded 2017 Digital Marketer of the Year and further your digital media career.Job duties may change at any time due to business needs. About You Minimum of Bachelor's degree or higher in marketing, economics, or technical specialty Minimum 8-10 years of experience preference in digital marketing, including media planning, programmatic optimization across digital and social channels. Team player and keen to share knowledge with the peers, contributes/respects own ideas and those of others equally. Solid understanding of the omni channel paid media practices to create a cohesive, customized programs for the customer. Experience with media planning and forecasting across an entire digital media program. Ability to manage multiple responsibilities in a fast-paced environment. Previous experience managing large media accounts at a paid media agency. Passionate about media, data, analytics and technology. Experience in understanding & performing advanced analytics on digital data sources (e.g., digital analytics data, digital advertising data, DMP data, audience data, social data, search data, etc.) Useful Links- Life at Target- https://india.target.com/ Benefits- https://india.target.com/life-at-target/workplace/benefits Culture- https://india.target.com/life-at-target/belonging

As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers.At Target, we have a timeless purpose and a proven strategy and that hasnt happened by accident. Some of the best minds from diverse backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes. That winning formula is especially apparent in Bengaluru, whereTarget in India operates as a fully integrated part of Targets global team and has more than 4,000 team members supporting the companys global strategy and operations. Joining Target means promoting a culture of mutual care and respect and striving to make the most meaningful and positive impact. Becoming a Target team member means joining a community that values diverse backgrounds. We believe your unique perspective is important, and you'll build relationships by being authentic and respectful. At Target, inclusion is part of the core value. We aim to create equitable experiences for all, regardless of their dimensions of difference. As an equal opportunity employer, Target provides diverse opportunities for everyone to grow and win. Pyramid Overview: At its core, Roundel is about using Targets rich insights to create smart, personalized advertising campaigns that bring guests more of the products and offers they love. That moment when guests are prepping for their Target run and see exactly the right online offer at just the right timeThats Roundel. It works on Targets platforms, like Target.com and our mobile app, as well as going beyond to connect our partners with guests across more than 150 premium publishers and channels (thinkPinterest, PopSugar and NBC Universal). We work with some of the largest brands and advertising agencies in the world to create a unique experience for our guests digital journey. Position Overview: As a Media Analyst, you will support Targets programmatic Trading Team to help meet the needs of Brand Category Marketing and Target Media Network businesses. This position is focused on analyzing performance, creating optimization recommendations and evolving bid strategies. They will assist in managing the day-to-day tasks associated to campaign set up and management. This vital role will interface closely with internal support teams and Targets agencies to improve marketing outcomes. The ideal candidate for this role will have a passion for digital media, an eye for detail and an enthusiasm for problem solving. Responsibilities: Understandthe campaign needs of our media vendor Workclosely with all teams, includingMedia Analysts,Activation,and Product teamsto ensure work is connected tomeet vendorgoals Understand and analyse theMedia Plan, and ensure the campaign is setaccordingly Manage the budget of the campaigns and effectively shift it between different media channels Provide optimization strategies holistically across the campaign channels based on unique campaign objectives; channels may includeT.com, display, mobile, video, social and search; consider creative and audience optimization tactics. Observe and evaluate trends of media campaigns and provide recommendations for optimization tactics to help drive campaign efficiency and effectiveness Align with Media Planning team to translate patterns in campaign performance into future recommendations Understand and analyse the campaign reporting in different media tools and servers (DFP, DCM, FB, Operative One, DBM,YieldEx, Pinterest). Advanced knowledge of DSPs i.e., DBM, Appnexus, Mediamath, Liveramp, Tuebmogul, Brightroll etc., Have good understanding of DMP workflows & audience segmentation. About You: 2 - 7 years of experience in digital marketing focused on ad operations, analytics or media execution. Manage the budget of the campaigns and effectively shift it between different media channels Provide optimization strategies holistically across the campaign channels based on unique campaign objectives; channels may include T.com, display, mobile, video, social and search; consider creative and audience optimization tactics. Observe and evaluate trends of media campaigns and provide recommendations for optimization tactics to help drive campaign efficiency and effectiveness Intermediate/Advanced Microsoft Excel & PowerPoint skills. Non-Technical / Soft skills Requirement: Exhibits excellent communication skills & ability to learn quickly Have strong attention to detail and accuracy. Able to work independently with limited supervision Diligent, solution-focused with a can-do attitude Effective time management and organization skills Eager to get things done and highly self-motivated Useful Links- Life at Target- https://india.target.com/ Benefits- https://india.target.com/life-at-target/workplace/benefits Culture- https://india.target.com/life-at-target/diversity

As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers. Joining Target means promoting a culture of mutual care and respect and striving to make the most meaningful and positive impact. Becoming a Target team member means joining a community that values different voices and lifts each other up . Here, we believe your unique perspective is important, and you'll build relationships by being authentic and respectful. Overview about TII At Target, we have a timeless purpose and a proven strategy. And that hasnt happened by accident. Some of the best minds from different backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes. That winning formula is especially apparent in Bengaluru, where Target in India operates as a fully integrated part of Targets global team and has more than 4,000 team members supporting the companys global strategy and operations. As a Media Analyst , you will support Roundel Media Team to help meet the needs of Brand Category Marketing and Target Media Network businesses. This position is focused on analyzing performance, creating optimization recommendations and evolving bid strategies. They will assist in managing the day-to-day tasks associated with campaign set up and management. This vital role will interface closely with internal support teams and Targets agencies to improve marketing outcomes. The ideal candidate for this role will have a passion for digital media, an eye for detail and an enthusiasm for problem solving. Responsibilities Understandthe campaign needs of our media vendor Workclosely with all teams, includingMedia Analysts,Activation,and Product teamsto ensure work is connected tomeet vendorgoals Understand and analyse theMedia Plan, and ensure the campaign is setaccordingly Manage the budget of the campaigns and effectively shift it between different media channels Provide optimization strategies holistically across the campaign channels based on unique campaign objectives; channels may includeT.com, display, mobile, video, social and search; consider creative and audience optimization tactics. Observe and evaluate trends of media campaigns and provide recommendations for optimization tactics to help drive campaign efficiency and effectiveness Align with internal teams to translate patterns in campaign performance into future recommendations Understand and analyse the campaign reporting in different media tools and servers (DFP, DCM, FB, Operative One, DBM,YieldEx, Pinterest). Advanced knowledge of DSPs i.e., DBM, Appnexus, Mediamath, Liveramp, Tuebmogul, Brightroll etc., Have good understanding of DMP workflows & audience segmentation. Be required to work during US Day time (CST) for certain period in the year About You 2 - 7 years of experience in digital marketing focused on analytics or media execution Strong understanding of the Display Advertising Ecosystem; experience working on Ad networks (GDN/Tribal Fusion/OpenX/Value click); Familiarity with ad servers(Google Adsuite / Openx),, rich media vendors(Pointroll / Sizmek / Doubleclick / Medialets),Social (FB /Twitter /Pinterest) RTB/Programmatic buying experience a plus.(DBM / TTD / Mediamath / Appnexus / Mopub) Should have a fair understanding of the retargeting & affinity models. Hands on experience in any of the DMP platforms (Lotame / Neustar / Bluekai / Oracle / Adobe) will be an added advantage. Understand and analyze the Media Plan, and ensure the campaign is set accordingly Manage the budget of the campaigns and effectively shift it between different media channels Provide optimization strategies holistically across the campaign channels based on unique campaign objectives; channels may include T.com, display, mobile, video, social and search; consider creative and audience optimization tactics. Observe and evaluate trends of media campaigns and provide recommendations for optimization tactics to help drive campaign efficiency and effectiveness Intermediate/Advanced Microsoft Excel & PowerPoint skills. Non-Technical / Soft skills Requirement Exhibits excellent communication skills & ability to learn quickly Have strong attention to detail and accuracy. Able to work independently with limited supervision Diligent, solution-focused with a can-do attitude Effective time management and organization skills Eager to get things done and highly self-motivated Life at Target- https://india.target.com/ Benefits- https://india.target.com/life-at-target/workplace/benefits Culture- https://india.target.com/life-at-target/belonging

Fuelling the continued success of one of the worlds most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviours, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target. Role Description:As a Sr. Media Analyst , you will be a subject matter expert in programmatic media buying leading end-to-end programmatic engagements, actively managing advertisers budget and media performance across operated and owned and programmatic placements. You will own and manage the complete programmatic campaign life-cycle inclusive of implementing the programmatic media strategy, conducting continuous audience and media research, executing programmatic buys, creating performance reports and implementing optimizations. You will also create, activate and manage campaigns across DSPs and maintain a deep understanding of campaign management and optimization strategies along with providing detailed account analysis and campaign updates on an ongoing basis to ensure that we are delivering performance for advertisers goals. Performing evaluation of inventory sources, data, analytics solutions and technology platforms options in marketplace and develop roadmaps to help clients establish and achieve their programmatic media objective would be integral to the role. You will also lead consultative engagements by collaborating with internal stake-holders, our advertisers and their marketing agencies to contribute to the strategic insights. Being a thought leader by staying ahead of industry trends and sharing knowledge and best practices with the wider teams would be beneficial to the role.Responsibilities Must have a background working with Trading Desks, Desktop and/or Mobile digital media planning/buying tools, DSPs, SSPs, or Exchanges Have a core operational understanding of critical programmatic campaign components such asbrand safety guidelines, ad viewability, and filtering for suspicious and/or fraudulent media activity Be extremely detail-oriented, have the ability to prioritize and manage time efficiently among multiple client campaigns and daily tasks, and be able to work effectively under pressure Engage consistently with the partners & stakeholders to better understand their needs and drive solutions based on those needs Responsible for the overall category delivery pacing & performance. Accountable for the MOM overall category operational health rate which includes, KPI, error free execution, incremental sales, upsell revenue etc., Work in alliance with all team members and thereby bring in consistency with performance for the top / critical account of the category Involve actively in category specific practices discussion with manager and contribute towards process improvisation Participate in training & development planning program for new hires. As SME, will be the first point of contact for the partners and stake holders for any trading related queries which includes process, QA, platform troubleshooting etc., Willing to work on extended business projects in collaboration with other marketing / digital team Be required to work during US Day time (CST) for certain period in the year About You: Minimum of Bachelor's degree or higher in marketing, economics, or technical specialty Minimum 8-10 years of experience digital / programmatic marketing Minimum of 3-5 years of experience buying and actively optimizing programmatic media campaigns using major DSPs. Team player and keen to share knowledge with the peers, contributes/respects own ideas and those of others equally. Solid understanding of the omni channel paid media practices to create a cohesive, customized programs for the customer. Experience with media planning and forecasting across an entire digital media program. Ability to manage multiple responsibilities in a fast paced environment. Previous experience managing large media accounts at a paid media agency. Passionate about media, data, analytics and technology. Experience in understanding & performing advanced analytics on digital data sources (e.g., digital analytics data, digital advertising data, DMP data, audience data, social data, search data, etc.) Life at Target- https://india.target.com/ Benefits- https://india.target.com/life-at-target/workplace/benefits Culture- https://india.target.com/life-at-target/belonging

- Agency Onboarding - Media Planning - Create Brand Playbook - Customer and market research - Handling Digital Marketing, PR and Events - Oversee and manage digital presence across digital channels - Create branding Calendar - Liaising with external teams like PR, Media, and Influencer Agencies - Coordinate all modes of marketing communication and promotion across mediums including ATL, BTL (TV, Print, Outdoor, Radio, Events) - Device Impactful and effective brand development strategy - Analyze competition