Media planner

As a Media Planner at Right Brainz Media Solution, a leading digital marketing and media solutions provider in India, you will play a crucial role in developing and executing comprehensive media strategies across various channels to optimize campaign performance and drive impactful results for our clients. Your responsibilities will include conducting thorough audience segmentation, competitive analysis, and media landscape research to identify the most effective media mix and placements. You will be responsible for negotiating media rates and securing inventory with publishers, ensuring cost-effective deals and added value for our clients. Monitoring live campaign performance metrics and optimizing media schedules for maximum efficiency will be key aspects of your role. Collaboration with creative, account, and analytics teams to align messaging, creative assets, and data insights for cohesive campaign execution will also be a part of your daily tasks. To excel in this role, you must possess a Bachelor's degree in Marketing, Advertising, Mass Communication, or a related field along with at least 2 years of hands-on experience in media planning and buying within advertising agencies or in-house marketing teams. Proficiency in digital media platforms such as Google Ads and Facebook Business Manager, as well as traditional media planning tools like TGI and Kantar, is essential. A strong analytical mindset with experience in data-driven optimization and interpreting metrics like CTR, CPC, CPM, and GRP is also required. Your excellent negotiation and vendor management skills, coupled with exceptional verbal and written communication, presentation, and stakeholder management abilities, will be instrumental in your success as a Media Planner at Right Brainz Media Solution. Preferred qualifications include certifications in Google Ads, Facebook Blueprint, or other digital advertising courses, experience with programmatic buying platforms like DV360 and The Trade Desk, and familiarity with pan-India campaign management and multi-market media strategies. In addition to a competitive salary with performance bonuses and clear career progression paths, you will enjoy a collaborative, high-energy office environment that fosters innovation and professional growth. On-site perks such as wellness programs, team-building events, and modern workspace amenities will further enhance your overall work experience at Right Brainz Media Solution.,