Media planner

As a Media Planner at Happy Marketer, you will play a crucial role in leading the development and implementation of cutting-edge media strategies to drive measurable success for clients and foster business growth. Your responsibilities will include overseeing substantial media investments across various channels, providing strategic guidance to a team of planners, and cultivating collaborative partnerships with internal departments and external media partners. Through your data-driven approach, you will ensure that campaigns are not only efficient and effective but also closely aligned with client objectives and market dynamics. Your key responsibilities will involve strategizing and executing end-to-end media strategies that cover digital, offline, performance, and programmatic channels for assigned brands or accounts. You will be tasked with transforming complex client objectives and audience insights into innovative media approaches that maximize ROI and meet specific KPIs. Additionally, you will pioneer omnichannel planning frameworks to ensure seamless consumer experiences throughout the customer journey and drive strategic pivots when necessary based on real-time campaign performance data and market conditions. In terms of budget and financial management, you will strategically oversee and optimize annual media budgets exceeding $3 million, ensuring efficient allocation across platforms and channels. You will develop detailed media investment scenarios to help clients understand potential outcomes at different spending levels and create pacing and budget allocation frameworks to maximize performance while upholding fiscal responsibility. Collaboration with finance teams to establish consistent spend recognition procedures and maintaining accurate financial forecasting models for client campaigns will also be part of your role. You will be required to orchestrate seamless collaboration with various teams such as analytics, programmatic, SEO/SEM, creative, and client services to develop truly integrated media plans. Regular cross-departmental planning sessions will be facilitated to ensure alignment on campaign objectives and execution, while partnerships with data science teams will be crucial in developing advanced attribution models for accurate channel performance measurement and optimization decisions. Close coordination with buying and ad operations teams will also be essential to ensure flawless campaign implementation. Furthermore, you will be expected to conduct comprehensive competitive analysis and media landscape assessments to identify strategic opportunities and threats. Staying updated on consumer behavior trends and media consumption patterns will enable you to make forward-thinking recommendations. Leading post-campaign analysis to extract actionable insights for future planning cycles and creating test-and-learn frameworks to explore new channels, formats, and targeting approaches will also be part of your responsibilities. Building and maintaining strong relationships with platforms like Google, Meta, TikTok, and premium publishers, negotiating advantageous rates and strategic partnerships, evaluating and onboarding emerging media platforms, and securing exclusive advertising opportunities will fall under your purview of vendor and partnership management. Effective client communication through compelling presentations of media strategies, plans, and performance to senior stakeholders, insightful Quarterly Business Reviews, and impactful performance dashboards and reporting frameworks will be crucial aspects of your role. You will also need to ensure that all media plans adhere to brand safety guidelines and regulatory compliance standards, implement media sustainability initiatives, establish fraud prevention protocols, and maintain documentation of planning decisions and partner agreements for audit purposes. Your qualifications should include a Bachelor's degree in Marketing, Advertising, Business, or related field (MBA preferred), 2-5 years of progressive experience in media planning, strong analytical skills, leadership abilities, and proficiency in media planning tools and performance analysis platforms. Success in this role will be measured by your ability to develop and execute media strategies that consistently meet or exceed client KPIs, effectively manage multi-million dollar budgets with demonstrated optimization results, maintain high client satisfaction scores and relationship longevity, and contribute to agency growth through expanded client relationships and new business wins. This is a full-time permanent position based in Bengaluru, Karnataka, India, with the opportunity to work remotely.,