Media Performance Associate Manager - Programmatic

About the Company

PGD is a center of expertise catering to international markets on a full spectrum of digital, data and tech services. Also, an interconnected network, with a diversity of talent- a never sleeps machine of creation that continuously grows and mutates, to become a more efficient and a collaborative system, that delivers outstanding work. The PGD team in India boasts of over 1000+ specialists across Mumbai, Gurgaon, Pune and Bengaluru certified across all major platforms - Amazon, Facebook Blueprint, Google Adwords, Google Shopping, SA 360, Data Studio and more. With solid expertise in Search, Programmatic, Data engineering, Data sciences, Ecommerce, Consulting and Development, the team supports a host of Publicis operations across US, Europe and Asia and their multinational clients.

Please Note

Purpose:

To learn and leverage the resources made available and provide support to Programmatic team. Role Description: Support programmatic planners and supervisors by providing tactical support to each client team (may work across multiple clients). This person has executional responsibilities including ad trafficking, creative specs /creative management, DSP implementation, billing/finance, reporting and pre/post campaign launch QA.

Milestones:

• Has shown a passion for programmatic media

• Has demonstrated a strong desire and capacity to learn

• Has exhibited strong organizational skills

• Has developed experience with MS Office Suite

• Has developed Ad Operations and systems (CM360)

• Has developed foundational knowledge of Prisma

• Has developed foundational knowledge of PMX Analytics Suite

• Has developed foundational DSP skills (how to build campaigns, accept deals, upload creatives, troubleshoot deals and pull reporting)

• Has completed mandatory Programmatic team training sessions (i.e. Marcel Programmatic Activation Industry Essentials, Functional Expertise)

• Has completed DSP certifications (i.e. DV360, TTD, Amazon, Yahoo etc.)

Profit

• Creates programmatic demand by adding value to each team and project you touch

• Completes month-end billing in partnership with media team leads

• Gains exposure to latest Groupe Solutions and PMX deals

Product

• Stays on top of industry trends, case studies and best practices (eMarketer, PMX Knowledge Center, AdWeek, AdExchanger, etc.)

• Focuses on executional responsibilities including ad server management, DSP campaign builds & implementation, campaign delivery, pre/post launch QA, creative specs and reporting

• Emerging mastery of “media math”

• Develops foundational knowledge of primary DSPs (i.e. DV360, TTD, Yahoo, Amazon DSP etc.)

• Develops foundational knowledge of Prisma platform

People

• Assists planners & supervisors on programmatic media plan recommendations (tactical plans, performance reporting, optimizations, billing/finance, pre/post QA launch)

• Gains good internal relationship skills

• Provides Vendor / Publisher relationship support

• Typically an internally-facing role but can gain exposure to media reps, creative agencies and clients depending on team ramp-up Process

• Develops appropriate time management skills (advocate for own workload, use downtime purposefully)

• Learns programmatic processes (collaboration, using technology effectively, DSP best practices, QA process)

• Attention to details and focusing on meticulousness and accuracy of tasks

You will fit right in if you have –

• Any graduate/B.E/B.Tech/MBA

• 2 -4 years’ experience in Online media and Programmatic platforms (TTD, DV360, Amazon DSP)

• Experience working on DSP platforms like Yahoo (Verizon), DBM, MediaMath, Appnexus etc- will be an added advantage.

• Knowledge of Ad serving technologies, analytical tools like GA and Omniture

If you are excited for -

• Opportunities to grow with Publicis Groupe that believes in Power of One. We will help you partner with our clients across the globe in various industries,
• Diverse team & progressive work environment,
• A place where learning never stops. We ensure you get trained on multiple platforms and domains which enables you to have cross functional experience within the organization,
• Empowering your ambitions through our dedicated Total Rewards Program, competitive pay and benefits package, then

YOU are the one we’re looking for

rhea.anish@publicisgroupe.com