Media & Monitoring Associate

Job Title: Media Monitoring Associate

Department: Media & Research Centre

Location: Nungambakkam, Chennai

Employment Type: Full-time (Campaign Contract)

Experience Required: 3–6 years

About Demos

Disruption is inevitable — and Indian politics has long awaited a positive one.

Demos Project partners with organizations determined to do things differently —

with strategy, speed, and substance. We work with leaders who have a healthy

impatience for change, helping them build long-term strategies and in-house

growth platforms that truly connect with people.

At our core, we put people first — and the rest follows.

We believe in designing campaigns that listen deeply, engage authentically, and

communicate meaningfully. Our approach blends insight with innovation — crafting

political strategies that remain rooted in people, purpose, and progress.

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https://demosindia.com

Role Overview

In today’s fast-paced digital world, information is power — but only if you can track,

analyze, and act on it in real time.

At Demos Project, we are seeking a Media Monitoring Associate to be responsible

for real-time tracking, analysis, and synthesis of information across print, digital,

social, and broadcast media.

This role is central to identifying trends, monitoring competitor narratives, and

generating actionable insights that directly feed into the campaign’s

communication and content strategy. You will serve as the first line of observation

and intelligence for shaping narratives that respond swiftly and strategically to

evolving political dynamics in Tamil Nadu.

Key Responsibilities

Comprehensive Media Tracking

● Continuously monitor print, TV, digital, and social media for political

developments, public debates, and emerging narratives.

● Track speeches, statements, and appearances of key leaders from opposition

parties and government functionaries.

● Cover debates, press meets, and interviews, providing concise summaries

and key takeaways.

● Maintain a daily issue tracker highlighting trends, viral content, adversary

claims, and relevant media stories.

● Identify potential misinformation or narrative shifts requiring immediate

campaign response.

Social & Digital Media Surveillance

● Monitor trending hashtags, influencer commentary, viral posts, and

issue-based digital conversations across X (Twitter), Instagram, YouTube, and

Facebook.

● Flag early indicators of emerging issues and content opportunities before they

go mainstream.

● Record and archive critical posts, threads, and visuals for campaign reference.

Print & Broadcast Intelligence

● Track coverage across newspapers, regional magazines, and local editions.

● Prepare concise daily and weekly summaries on government actions, policy

announcements, and political statements.

● Document tone, placement, and sentiment of coverage to evaluate public

perception trends.

● Monitor TV panel discussions, debates, and opinion programs, highlighting

statements, counters, and framing patterns.

Insights & Coordination

● Compile media insights into short, actionable briefs for Research, Data, and

Content Teams.

● Flag key stories or quotes to the Narrative & Creative Units for counter or

reinforcement messaging.

● Support the Strategy Centre with verified references, transcript snippets, and

factual comparisons for campaign use.

● Contribute to issue mapping and maintain a media repository segmented by

topic, leader, and geography.

Required Qualifications & Skills

Education

● Bachelor’s or Master’s degree in Journalism, Political Science, Communication,

Public Policy, or related disciplines.

Experience

● 3–6 years of experience in media monitoring, newsroom reporting,

campaign tracking, or research-based communication.

● Prior exposure to Tamil Nadu’s political or governance environment preferred.

● Experience in working under tight deadlines with fast information turnaround.

Skills

● Strong command over Tamil and English for reading, listening, and writing.

● Excellent summarization and analytical writing skills — ability to convert large

information volumes into concise, actionable notes.

● Political awareness and contextual understanding of Tamil Nadu’s electoral

and media landscape.

● Familiarity with monitoring dashboards, news aggregators, and digital

tools for social media tracking.

● Organized, detail-oriented, and quick to identify patterns or anomalies in

coverage.

Work Environment & Expectations

● High-speed, high-pressure campaign setting requiring flexibility and alertness.

● Extended work hours, including late evenings and weekends during

campaign phases.

● Strict confidentiality and professionalism in handling politically sensitive

material.

● Proactive mindset — ability to anticipate information needs and flag emerging

developments before they trend.

● Strong commitment to precision, timeliness, and coordination across

cross-functional teams.

Why This Role Matters

In a landscape where narratives shift by the hour, media monitoring is not just

observation — it’s strategy in motion.

By identifying trends early, tracking sentiment, and enabling timely responses, you’ll

help transform raw information into campaign intelligence that drives public

perception.

How to Apply

Interested candidates may send their resumes to hiring@demosindia.com

For more information, visit our career portal: https://demosindia.com/careers.php.

Job Types: Full-time, Contractual / Temporary
Contract length: 6 months

Pay: ₹15,000.00 - ₹35,000.00 per month

Application Question(s):

• What is your Current CTC per annum?
• What is your Expected CTC per annum?
• Have you previously worked on any political, social, or advocacy campaigns? If yes, please describe your role.
• How comfortable are you working under tight deadlines and dynamic field conditions?
• We are into fill this position Immediately, How soon you can join ?

Work Location: In person