Media Monitoring - Analyst

Annalect

3 - 6 years

5 - 8 Lacs

bengaluru

Posted:14 hours ago| Platform:

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Skills Required

digital marketing data analysis media advertising market research analysis research healthcare journalism creative writing secondary research media monitoring writing content writing media planning media analysis media research communication skills

Work Mode

Work from Office

Job Type

Full Time

Job Description

This is an exciting role and would entail you to Monitor and analyse media coverage related to the healthcare and pharmaceutical sectors
Track and report on industry trends, news, and developments that impact our clients
Develop and maintain comprehensive media monitoring reports and dashboards
Collaborate with internal teams to provide insights and recommendations based on media analysis
Identify and assess potential media risks and opportunities for our clients
Stay updated with the latest tools and technologies in media monitoring and analysis
Support the development of communication strategies based on media insights
Requirements Bachelor s degree in communications, Public Relations, Marketing, or a related field
3-6 years of experience in healthcare media monitoring, with a strong focus on the pharmaceutical industry
Proficiency in media monitoring tools and platforms (e
g
, Meltwater, Cision, Brandwatch)
Excellent analytical and research skills
Strong written and verbal communication skills
Ability to work independently and as part of a team
Attention to detail and ability to manage multiple projects simultaneously

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