Media Head

About Blink Digital

• Own and lead end-to-end media strategy across Meta and Google — from acquisition to retention.
• Partner directly with founders and growth teams to align business goals with media strategy.
• Build, mentor, and inspire a team of high-performing media planners and buyers.
• Collaborate cross-functionally with creative, content, and tech teams to deliver creative-first performance campaigns.
• Analyze campaign data to uncover actionable insights and guide continuous optimization.
• Stay ahead of trends, beta features, and new ad formats — especially across Reels and YouTube.
• Contribute to new business pitches and help expand Blink’s D2C and startup portfolio.
• Ensure account profitability and deliver strong ROI across all client engagements.
  

• 7–8 years of experience in performance marketing, with deep expertise across Meta and Google ecosystems.
• Proven track record of driving growth for D2C brands — either on the agency or client side.
• Strong command over CAC, ROAS, LTV, and retention metrics.
• Confident in leading strategic discussions with founders and senior marketers.
• Skilled in audience segmentation, full-funnel media planning, and attribution modeling.
• A creative storyteller who values experimentation and innovation as much as efficiency.
• A proactive leader who thrives on data-driven decisions and fast-paced environments.
  

• Join one of India’s most innovative media teams, redefining creative-first performance marketing.
• Work directly with category-defining brands and ambitious founders.
• Be part of a culture that celebrates experimentation, learning, and real impact over vanity metrics.
• Build and lead a specialized D2C vertical, shaping the future of Blink’s media practice.