Media Buyer

Key Responsibilities:

Media Strategy & Planning

• Develop data-driven media plans tailored to client goals and objectives.
• Define audience segmentation, targeting strategies, and budget allocation.

Campaign Execution & Optimization

• Set up, manage, and optimize ad campaigns across Google Ads and Meta platforms.
• Monitor performance to ensure achievement of KPIs (ROAS, CTR, CPA).
• Conduct A/B testing to refine creatives and boost campaign effectiveness.

Analytics & Reporting

• Utilize GA4 to track and analyse campaign performance.
• Create detailed performance reports with actionable recommendations.

Collaboration & Communication

• Work closely with internal teams to align campaign strategy with overall messaging.
• Maintain regular communication with clients, providing insights and updates.

Requirements

• 2–3 years of proven experience managing paid campaigns on Google Ads and Meta.
• Strong expertise in media planning, buying, and campaign optimization.
• Proficiency with GA4 for performance tracking, analysis, and reporting.
• Experience with Google Ads Manager, Facebook Ads Manager, and similar tools.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent organizational skills and ability to manage multiple campaigns at once.
• Strong verbal and written communication skills.